1. Increasing conversion (transitions to payment) and retention (user retention) on the platform.

2. An increase in the number and time of views, an increase in the number of new customers, an increase in the proportion of users who switch to paying for a subscription.

3. Increase in the percentage of users who have completed registration and started watching movies. 4. 4. Decreased user churn rates.

5. Increasing user ratings in reviews, increasing viewing time, improving user satisfaction with the interface.

6. Developing the skills of team members, conducting training events, increasing collective professionalism.

1. Led a team of 5 platform designers, collectively responsible for the final outcome of 50+ product design teams.

2. Designed and maintained a seamless end-to-end customer service process at bank branches using the VTB Pro microservices platform.

3. Developed guidelines and templates for 50+ product design teams.

4. Conducted 30+ end-to-end scenario researches.

5. Conducted 100+ UX point-of-service researches.

6. Increased customer service speed by 130%.

7. Reduced employee adaptation time from 6 to 1 month.

8. Decreased employee turnover by 40%.

9. Increased revenue and the number of sold services per session by over 50%.

10. Reduced the workload on branches throughout the country by implementing omnichannel solutions in remote service channels.

11. Conducted 300+ design/front reviews.

12. Implemented 200 microservices.

13. Increased the speed of service delivery to production by 50%.

14. Adapted the design system.

15. Created a knowledge base in Notion with 5000+ records containing up-to-date statuses of all embedded teams.

16. Created and maintained Telegram as the main communication channel.

1. Growth in the number of new customers - 95% compared to 2018

2. The cost of attraction has been reduced by more than 200%

3. Increase in net fundraising and customer lifetime

4. Increase in the average receipt and the number of open products per customer

5. Significantly reduced the load on the CC + increased the speed of response to customer requests. As a result, a decrease in the number of negative reviews in the market

6. The growth of the rating in stores to from 2 to 4.8.

7. Increase the average session time from 1 to 4 minutes Awards:

• The most developed Mobile Personal Account for clients (Markswebb.ru) - The best mobile application among management companies 2019 (Investfunds Awards) - The best online asset management service. (NAUFOR)

• The best management company for wealthy investors (NAUFOR)

– Development of a visual concept and user scenarios for the Fins mobile application

– Metric analysis, prototyping, and hypothesis testing

– Design and implementation of a unified design system on other platforms