Santa Clara, California, United States
• Focussed on improving the usability of Citrix Application Delivery management by simplifying and redesigning the main navigation and overall product Information Architecture.
• Increased the user engagement of the product by being the voice of the admins, balancing business needs and shipped multiple experiences which includes customizable dashboards, easy to use configuration flows, tasks and actionable alerts and insights.
• Lead and delivered experiences focussed on product adoption by improving the user-onboarding which helped achieve 1000+ active ADM service customers. Contributed towards 57% of new active ADM service customer adoption in 2021.
• Lead design initiatives for ADM which helped customer retention from 80% in 2020 to 95% in 2021.
• Design thinking, User research, user interviews, working with 3-in-box partners and supporting the design org.
• One of the founding members and core maintainers of the Citrix design system (jUIce).
• Nurturing design culture, team culture, team engagement and rallying for user experience.