# Pavithra Ramamurthy > Product Designer | Design Technologist | Product Management | EB1A Award Recipient Location: San Francisco Bay Area, United States Profile: https://flows.cv/pavithraramamurthy I’m a Product Designer with 10+ years of experience spanning enterprise products and systems, Gen AI, motion design, and robotics. My work bridges human-centered design and technical depth, crafting scalable systems that simplify complexity and drive innovation. At ServiceNow, I lead design for ServiceBridge, an admin-facing data ingestion product that powers enterprise connectivity across instances. I shape the end-to-end experience, partner cross-functionally, and champion system-level thinking to reduce admin friction and unlock smarter workflows. Previously at Salesforce, I led the design and rollout of Salesforce Kinetic System, the company’s first motion design system, integrated across 13 products and earning 35+ patents (48 filed patents). I also contributed to AI interaction standards and Gen AI experiences for Salesforce's Agentic AI. Outside of enterprise, I’ve co-led award-winning robotics projects, including Buddy, a speech therapy robot presented at the 2018 HRI Conference—and co-designed Actify!, a smoking cessation app with Fred Hutch. 🧠 EB1A (“Einstein Visa”) recipient 🤖 Human-robot interaction nerd 🎨 Systems, strategy & storytelling meet here Explore more below - or reach out if you'd like to collaborate. ## Work Experience ### Lead Product Designer, Commerce Cloud @ Salesforce Jan 2026 – Present ### Senior Product Designer | CRM & Industry Workflows @ ServiceNow Jan 2024 – Jan 2026 | Queen Creek, Arizona, United States As the design lead for ServiceBridge, ServiceNow’s admin-facing data ingestion product, I drive the end-to-end experience strategy for a platform that powers instance setup, connection orchestration, and data integration across enterprise environments. My focus is on delivering clarity and control to system admins managing critical, high-volume workflows, while pushing the experience toward the next level of usability, innovation, and scale. Working closely with a team of PMs, researchers, and designers focused on Admin Experiences, I bring a strategic design lens to complex technical problems, translating backend complexity into intuitive, insight-driven tools that support admins in setup, monitoring, and resolution workflows. Design Leadership: Shaping the holistic product vision and UX direction of ServiceBridge, aligning roadmap efforts with experience principles that prioritize clarity, extensibility, and trust. Innovation and Systems Thinking: Driving forward-thinking interaction patterns and scalable system design to elevate the admin experience across vertical industries and future ServiceNow platforms. Research & Voice of Customer: Partnering on end-user studies and participating in Product Advisory Council sessions to infuse customer empathy and real-world pain points directly into design decisions. Cross-Functional Collaboration: Co-creating with product, engineering, and fellow designers to deliver thoughtful, technically feasible solutions that balance immediate needs with long-term scalability. Craft and Strategy: Leveraging a hybrid skillset in systems thinking, interaction design, and product strategy to advocate for the admin’s mental model, reduce friction, and promote actionable insights across the workflow. This work contributes to the foundation of ServiceNow’s CRM and industries offerings, enabling smarter workflow automation and reducing friction for enterprise system admins. ### Lead Product Designer @ Salesforce Jan 2023 – Jan 2024 -Spearheaded the design and global launch of Salesforce's new motion design language called Salesforce Kinetics across two design systems and seven key product experiences. -Designed AI patterns and coded prototypes for "Einstein Copilot" the Salesforce generative AI integration, showcasing innovation in AI pattern design. -Won the Org wide Trusted Gen AI Hackathon as the Most Impactful Hack for Trusted AI Leadership with user experience solution informed by the R&I's human-in-the-loop research. Product Manager -Lead the next evolution and strategic rollout of Salesforce Lightning Design System 2 focusing on end to end tooling ecosystems encompassing designer and developer productivity tools, AI integrations, and customer-facing code quality tools. -Conduct customer-facing workshops for the Customer Advisory Board (CAB), gathering direct feedback and insights. - Drive user research, prioritize ideas, and map user journeys to influence the Three Release Roadmap (3RR), Long Range Plan(LRP), and tooling strategy. Impact Stats: -Achieved 11% of total system visits for Kinetics guidelines since July'22; educational modules and blog posts reached over 15,794 completions and 8.6k views, respectively. -Inventor of 12 issued patents in Kinetics and AI, with an additional 20 patents filed. ### Senior Product Designer @ Salesforce Jan 2020 – Jan 2023 | San Francisco Bay Area TLDR: I am currently leading the global efforts on systemizing Motion Design (Salesforce Kinetics System) across Salesforce, driving our vision from the family of design systems to Salesforce product clouds and digital experiences as we define the next phase of Salesforce's visual and interactive experience. Here is a snapshot: Big Impact Enablement Launch of the Salesforce Kinetics System: - I led the design, product strategy, research and documentation of the key Kinetics System offerings and the scaling of the system patterns to Salesforce products such as IdeaExchange, Salesforce.com, SLDS & Trailhead - I led the release roll out of the latest publicly available Kinetics System artifacts including the new Kinetics System Guidelines on the Lightning Design System site, two motion system education modules on Trailhead and two companion blog posts as an end to end enablement launch. Learn More in the links below. Creative Direction, Product design feedback and Strategy: - Provided creative direction for our external vendor - Punchcut and led the design of Kinetics (motion UI) within 20+ Design Systems Base Components - Led the design collaboration for systemizing Kinetics (motion UI) in Lightning Design System (SLDS), Essentials Product Design and Lightning Next (SLDS reimagined) with 80+ stakeholders and design leaders spanning across multiple product cloud teams Kinetic Design Lead for Website Experience Subsystem (WES) - Led the design and scaling of Kinetics pattern in WES base components in collaboration with stakeholders from Digital Experience teams such as Trailhead, Idea exchange, .COM and AppExchange - Provided the design patterns and implementation feedback for the Kinetics design work within the Global Navigation Experience for Salesforce.com - Currently in UX research collaboration with the Digital Experience Strategy team to test the ROI and usability of Kinetics within the Global Navigation Experience. - Learn more in the case study linked below ### Product Designer @ Salesforce Jan 2018 – Jan 2020 | San Francisco Bay Area Salesforce Celebration Experiences: -Led the design and customization of Salesforce Celebration Experience in Sales Path providing a new way for Salesforce Admins to connect with users, champion productivity, and drive innovation. Learn about Salesforce Celebration in the link below -Scaled the celebration experiences as a customizable component event to support other Salesforce products like Trailhead and IdeaExchange Lightning Kinetics, systemization of motion design for the Lightning Design System: - Conducted extensive product research, competitive analysis and stakeholder interviews to identify the need for a motion system - Created and pitched the Vision and Roadmap for a systemization effort to Design leadership showcasing opportunities that a motion design system offers for the evolution of Lightning Experiences in Salesforce products - Led Motion System Workshops with design and engineering stakeholders through a Cross Cloud Pattern alignment initiative to identify essential systemization artifacts - Designed the motion for the first set of key Lightning components such as Buttons, Icons, Breadcrumbs, Menus and Tabs, and their variants - Led the socialization efforts for a motion design system across product teams and customers through UX Townhalls, Lunch and learns, and Dreamforce talks A Persona Identification Research Tool for Salesforce Events: -I led the Interaction design, Visual and Motion experience of a Persona Identification Research Tool used to identify end-user persona sets and to collect quick product feedback from Salesforce Customers during conferences and events such as Dreamforce and TrailblazerDX. This product was created in collaboration with the Salesforce R&D team. ### Product Design Intern @ Salesforce Jan 2017 – Jan 2017 | San Francisco, California Designed the Compatibility Feature Integration for Salesforce AppExchange - Identified and scoped the problem space for the primary and secondary users of Appexchange - Ran competitive studies for products in the market and collaborated with Appexchange stakeholders to brainstorm and identify possible solutions - Performed techstack reviews using design explorations to identify feasible solutions for release roadmap - Created high fidelity mockups and click through prototypes to visualize solutions and engage in objective critique - Collaborated with the Platform Research team to test the proposed solutions with end users, synthesized feedback and produced insights with recommendations for next steps - Produced hand over artifacts articulating solutions in decks, prototypes and research read-out, as well as a reflection of a wonderful and truly enjoyable internship experience! ### Associate Instructor @ 3D Printing Lab @ Indiana University Bloomington Jan 2017 – Jan 2017 | Bloomington, Indiana Area ### Associate Instructor - Interaction Design @ Indiana University Bloomington Jan 2016 – Jan 2016 | Bloomington, Indiana Area ### Full-Stack Designer @ Independant UI/UX Consultant Jan 2015 – Jan 2016 I have worked on UX, visual, motion, interaction design and front-end development for responsive websites and mobile applications. Websites I have worked on range from corporate websites to personal portfolio websites using HTML, CSS, Javascript, SASS, jQuery and bootstrap. I also have experience working on UI and visual design for mobile applications. ### Animator @ Technicolor Jan 2010 – Jan 2015 Bagdasarian Production ~ Alvin & The Chipmunks -Worked as an animation artist on the new tv series of Alvin & The Chipmunks. -Set up layouts and shot compositions. -Built facial libraries to facilitate a faster workflow for the project. Glukoza Production ~Savva -Worked as a character Animator on the Russian feature film ‘Savva’. -Animated the acting sequences of the lead characters and the fight sequences between the protagonists and the antagonists of the movie. Disney ~ Sofia The First -Part of a small team specially put together to work on the Disney test for the TV show, ‘Sofia, The First’. Endemol UK ~The 99 A 3D animated television series based on the popular comic book series of the same name. -Animated various acting sequences involving multiple protagonists. The show comprised of several complex action/interaction sequences that demanded attention to small details. Dreamworks Animation ~'Dragons: Riders of Berk' The tv series is the continuation of Dreamworks Animation's movie 'How to Train Your Dragon'. It serves as a bridge between the first movie and the upcoming sequel to the movie. -Worked as a character animator on the lead characters. Nickelodeon Series: The Penguins of Madagascar -Worked on the main penguin characters and King Julien, the funky albeit self centered king of the Lemurs, through out Season 3 and the special episodes from Season 2. -Set up shot composition and layouts. Mettel: Barbie, The Perfect Christmas DVD movie -Worked as a quad & facial animator for all the characters. Barbie In The Pink Shoes -Worked as a facial animator for all the characters. ### Motion Designer @ Studio Eeksaurus Productions PVT LTD Jan 2010 – Jan 2010 | Bombay - Designed the layout and composition of ad sequences for HP and ITC Sunfeast. - Built models, rigs and animated the individual elements of ad films. - Designed and animated the logos for different brands. ### Visual Designer @ Ellen Sharma Memorial Matric. Hr. Sec. School Jan 2010 – Jan 2010 - Created an interactive educational tool for the British Council’s Connecting Classrooms Program, to provide an improved learning experience to students and bridge the gap caused by social and cultural differences. - Researched the learning patterns, cognitive responses and attention span of students to create the basic layout of the interactive presentation. - Finalised the concept through feedbacks and preliminary user tests, and created storyboards of the interactive visuals. ### Creative Intern @ Ogilvy & Mather Jan 2008 – Jan 2008 - Conducted surveys, studied usage, analysed the market and researched the product value for Fortune Oil, Suguna Poultry and Roca. - Created Personas based on customer research and developed ideas to improve and promote the product and the brand value. - Developed ad film concepts and created storyboards to facilitate the film shoots. - Created a PSA for the ‘Pathway Centres For Rehabilitation & Education of Mentally Challenged’. ## Education ### Master’s Degree in Human Computer Interaction Design Indiana University Bloomington Jan 2016 – Jan 2018 ### 3D Animation & Visual effects in Animation Vancouver Film School Jan 2008 – Jan 2009 ### Bsc in electronic media M.O.P. VAISHNAV COLLEGE FOR WOMEN Jan 2005 – Jan 2008 ## Contact & Social - LinkedIn: https://linkedin.com/in/pavithraram - Portfolio: http://pavithraram.com - Portfolio: https://pavithradesign.com --- Source: https://flows.cv/pavithraramamurthy JSON Resume: https://flows.cv/pavithraramamurthy/resume.json Last updated: 2026-03-30