I am a Senior Product Designer that help create internal creative and user experience teams to assist businesses in developing better products faster. I most recently built out a team at Apple to aid Internal Business Processes, after leading multiple international teams for many years.
Experience
2024 — Now
2024 — Now
San Jose, California, United States
• Led product design and product management and end-to-end design of an AI-powered patient data collection platform for biotech organizations, including defining user requirements, clinical workflows, and system architecture while meeting business objectives.
• Designed and launched the CareAiHelp mobile and web application using Adobe XD, Illustrator for interface prototyping, mock-ups, high-fidelity design, and brand-consistent visual assets.
• Developed a patient-centric HCI (Human-Computer Interaction) strategy focused on accessibility, emotional safety, and senior-friendly interaction patterns.
• Built a scalable content management framework to automate caregiver insights, patient emotional logs, and personalized AI-driven interventions.
• Owned brand management, creating a unified design system, visual identity, and cross-platform experience for enterprise healthcare partners.
• Designed and implemented conversational flows for the CareAiHelp AI agent, including process design for caregiver/patient chat interactions and sentiment-aware voice responses.
• Architected and delivered a secure enterprise software solution capable of integrating with clinical systems, ensuring data accuracy and HIPAA-aligned patient information handling.
• Designed and launched a social media–style patient information feed, using UX research insights to improve engagement, caregiver visibility, and longitudinal emotional tracking.
2024 — 2024
San Jose, California, United States
• Program Management: Oversaw multiple design projects, coordinating cross-functional teams to deliver enhanced customer experiences.
• AI Integration: Designed and launched an AI chatbot for customer service, improving response times and customer satisfaction.
• Process Improvement: Developed a UX system integrating call recordings with Monday.com, streamlining customer support workflows.
• Cross-Functional Collaboration: Partnered with Marketing to execute paid and organic campaigns across Facebook, Instagram, TikTok, YouTube, and Pinterest.
2023 — 2024
Santa Clara County, California, United States
Instructor for Master's Program in UX Design and Motion Graphics. Educated students on a wide range of topics, including Typography, Design Systems, Persona Creation, 2D and 3D Graphics, Animations, Parallax Effects, and the creation of product websites similar to Apple's iPhone product page. Utilized various tools such as Figma, After Effects, Photoshop, Ai tools, Blender, and Dora.run for wire-framing and design. Introduced innovative concepts in design using Generative AI tools like Mid-journey and Leonardo AI, applying them to real-world scenarios.
2020 — 2023
2020 — 2023
Sunnyvale, California, United States
Led the design of a groundbreaking Product Design AI tool for the Genius Bar, revolutionizing the user experience and assisting consumers with Apple product issues. Work with the Siri team to create a new cloud base storage system on desktop and mobile app for internal use at Apple. Creation of multiple prototypes to provide an seamless user experience.
Contributed to several significant projects, including Nexus, UX Engineering Library, Product Dashboard, Unibox, Fingerprinting, and iBPM (Apple's primary tool for Business Processes). Collaborated with the Brigde team putting together Design Systems for all internal tool at Apple. Oversaw the recruitment, management, and mentorship of a fellow UX designer for other Apple projects.
Spearheaded the alignment of corporate UX standards within the Nitro (Developers) and Bridge (UX team) teams. Led UX meetings and communications with all Product Managers and the Apple UX team, collaborating closely with the UX research team to uncover user needs on multiple projects.
Create and manage libraries of reusable design components within the design system to streamline the design and development process.
Redesigned Apple's internal Corporate Card Website in collaboration with stakeholders, Product Managers, and the Development team. Applied fresh corporate identity and style guidelines while ensuring accessibility compliance.
2020 — 2020
2020 — 2020
Sunnyvale, California, United States
• Redesign of the internal Corporate Card Website
• Worked in collaboration with Stake Holders, PMs and Development team of Apple.
• Applied new corporate identity and style guidelines and accessibility to the new design.
• Develop a new improved user experience of signing up for a Corporate Card system.
Education
Stanford University
Business How to Create & Grow a Startup
De Anza College