# Pedro Chang > AI Product Design Founder @ CareAiHelp | Product Design Location: Sunnyvale, California, United States Profile: https://flows.cv/pedrochang I am a Senior Product Designer that help create internal creative and user experience teams to assist businesses in developing better products faster. I most recently built out a team at Apple to aid Internal Business Processes, after leading multiple international teams for many years. Our UX team has progressed from designing feature requests to leading major product initiatives based on research, testing, and data, and is highly regarded and in high demand throughout the enterprise. The team was growing, and it was being built by focusing on the core disciplines of User Experience. While many people believe that UX is only about visual design, the UX teams I build are made up of eight core UX disciplines: User Research, Information Architecture, Interaction Design, Usability, Visual Design, Technical writing, Prototyping and Content Strategy. I was able to deliver value quickly and build trust and respect across the organization by starting with the understanding the business needs through the stake holders and then aligning the PMs, Stake Holders, Data Scientists, business analysts and the engineering team and depending on the business unit sometime Marcom, Localization and the Legal Team. I also help manage and mentor other designers through their Product Design processes and guide them through the development of a product from ideation through the life the product cycle. I gradually brought in people with extensive experience in the other five disciplines, and we will continue to do so in the future. Every member of our team is a skilled practitioner in two or more disciplines, and we foster a culture of collaboration and learning, so every team member is exposed to all seven UX disciplines every week. I have improved efficiency in both time to deliver and quality of delivery by focusing on diversifying the team and encouraging knowledge sharing. Creating and managing an Enterprise UX team across an enterprise is exactly the type of challenge that excites me. Building a team of natural collaborators who know when to step back and let their teammates shine, as well as continuing to be life-long learners, is what has brought us to this amazing level success and what will enable us to continue delivering User Experience capabilities at scale across the entire enterprise. ## Work Experience ### AI Product Design Founder @ CareAIHelp.com Jan 2024 – Present | San Jose, California, United States • Led product design and product management and end-to-end design of an AI-powered patient data collection platform for biotech organizations, including defining user requirements, clinical workflows, and system architecture while meeting business objectives. • Designed and launched the CareAiHelp mobile and web application using Adobe XD, Illustrator for interface prototyping, mock-ups, high-fidelity design, and brand-consistent visual assets. • Developed a patient-centric HCI (Human-Computer Interaction) strategy focused on accessibility, emotional safety, and senior-friendly interaction patterns. • Built a scalable content management framework to automate caregiver insights, patient emotional logs, and personalized AI-driven interventions. • Owned brand management, creating a unified design system, visual identity, and cross-platform experience for enterprise healthcare partners. • Designed and implemented conversational flows for the CareAiHelp AI agent, including process design for caregiver/patient chat interactions and sentiment-aware voice responses. • Architected and delivered a secure enterprise software solution capable of integrating with clinical systems, ensuring data accuracy and HIPAA-aligned patient information handling. • Designed and launched a social media–style patient information feed, using UX research insights to improve engagement, caregiver visibility, and longitudinal emotional tracking. ### Principal Design Program Manager / Product Designer VP @ Demetra Cabinetry Inc. Jan 2024 – Jan 2024 | San Jose, California, United States • Program Management: Oversaw multiple design projects, coordinating cross-functional teams to deliver enhanced customer experiences. • AI Integration: Designed and launched an AI chatbot for customer service, improving response times and customer satisfaction. • Process Improvement: Developed a UX system integrating call recordings with Monday.com, streamlining customer support workflows. • Cross-Functional Collaboration: Partnered with Marketing to execute paid and organic campaigns across Facebook, Instagram, TikTok, YouTube, and Pinterest. ### Product Designer / User Experience Professor @ International Technological University (ITU) Jan 2023 – Jan 2024 | Santa Clara County, California, United States Instructor for Master's Program in UX Design and Motion Graphics. Educated students on a wide range of topics, including Typography, Design Systems, Persona Creation, 2D and 3D Graphics, Animations, Parallax Effects, and the creation of product websites similar to Apple's iPhone product page. Utilized various tools such as Figma, After Effects, Photoshop, Ai tools, Blender, and Dora.run for wire-framing and design. Introduced innovative concepts in design using Generative AI tools like Mid-journey and Leonardo AI, applying them to real-world scenarios. ### Senior Product Designer @ Apple Jan 2020 – Jan 2023 | Sunnyvale, California, United States Led the design of a groundbreaking Product Design AI tool for the Genius Bar, revolutionizing the user experience and assisting consumers with Apple product issues. Work with the Siri team to create a new cloud base storage system on desktop and mobile app for internal use at Apple. Creation of multiple prototypes to provide an seamless user experience. Contributed to several significant projects, including Nexus, UX Engineering Library, Product Dashboard, Unibox, Fingerprinting, and iBPM (Apple's primary tool for Business Processes). Collaborated with the Brigde team putting together Design Systems for all internal tool at Apple. Oversaw the recruitment, management, and mentorship of a fellow UX designer for other Apple projects. Spearheaded the alignment of corporate UX standards within the Nitro (Developers) and Bridge (UX team) teams. Led UX meetings and communications with all Product Managers and the Apple UX team, collaborating closely with the UX research team to uncover user needs on multiple projects. Create and manage libraries of reusable design components within the design system to streamline the design and development process. Redesigned Apple's internal Corporate Card Website in collaboration with stakeholders, Product Managers, and the Development team. Applied fresh corporate identity and style guidelines while ensuring accessibility compliance. ### Senior UX Designer (Infosys Consultant) @ Apple Jan 2020 – Jan 2020 | Sunnyvale, California, United States •Redesign of the internal Corporate Card Website •Worked in collaboration with Stake Holders, PMs and Development team of Apple. •Applied new corporate identity and style guidelines and accessibility to the new design. •Develop a new improved user experience of signing up for a Corporate Card system. ### Lead UX Designer work with Stake Holder, PM, Data Scientists and Engineering @ Apple Jan 2019 – Jan 2020 | Sunnyvale, California, United States •Work with the Business Process Re-engineering (BPR) team on the redesign of the Time Dependency Management tool (TDM). (Main tool for Logistics at Apple) •Worked in collaboration with Stake Holder, Program Manager, BI Solution Architect, Data Scientists, Development and the World wide Readiness team of Apple. •Design UX/UI that improve current Logistics tool that allows unstructured data to be re-classify and manipulated into structure Logistics data. And a new Logistics Gantt chart for easy data manipulation. •Classification of Logistic Data allow other channels of Apple to be accessible via Master data channels allowing upstream a downstream of data. ### Senior User Experience Designer (Infosys Consultant) @ Apple Jan 2018 – Jan 2019 | Sunnyvale •Online StoreTools UX Designer for back end Development Dashboards. •Ideation and Design of the Process Inventory tool, Compliance Dashboard, AWS Cost Overview reporting Tool, Access Auditor Tool for peloton.corp.apple.com •Ideation, flow creation and design wire frames for: Service Onbarding Tool, Retail Configuration System Tool, Environment Health Tool •Help making minor improvements to the design of Inventory Management Tool •Help improve the design of AOSQE Dashboard •Creation of main icons for the peloton.corp.apple.com •Design System creation for internal tools ### Senior User Experience Designer @ Apple Jan 2017 – Jan 2017 | Sunnyvale, California Senior UX designer for the Global Business Intelligence of Apple •Worked on the redesign Global Business Intelligence, Apple CRM Reporting system. •Manage collaboration between teams which include PMs, Project Management, UX, Visual Design, Copy, UX Researcher, Development and Engineering. ### Senior UX Designer @ Bill.com Jan 2015 – Jan 2016 | Palo Alto •Working on the redesign of the onboarding user experience flows for bill.com •Manage product experience design from idea to release of product, overseeing all aspects of the product through out its lifecycle •Manage collaboration between teams which include PMs, Project Management, Business Analyst, Data Scientist, UX, Visual Design, Copy, UX Researcher, Dev and Engineering. •Build a customize process for UX Design and Development. •Working on the redesign of the onboarding user experience flows for bill.com •Manage product experience design from idea to release of product, overseeing all aspects of the product through out its lifecycle •Manage collaboration between teams which include PMs, Project Management, UX, Visual Design, Copy, UX Researcher, Dev and Engineering. •Build a customize process for UX Design and Development. •Evangelist of new product ideas and Product alignment between teams •Creation of Personas and collaboration on the Product strategy launch for new costumers ### Senior Interaction Designer @ TIBCO Software Inc. Jan 2013 – Jan 2015 | Palo Alto, California * Product Evaluation and Research * Established relationships between teams: UX Team (user experience), UX Research Team, Project Management, Visual Design Team, Copy writers, Marketing, Legal Team, Front end, back end Teams, Data Scientist and the Engineering Team. * Helped build the UX team and allocated resources for the Loglogic division. * Lead and mentor UX designers, Visual Designers, Front End Developers and Copywriters. * Worked with Project Management to establish relationships with the costumers and establish discussion about their user experience with the product. * Created a competitive analysis between products. * Created a flows and a wireframes that serve as starting point of discussion so it can be revised by the PM, Visual Designers, Developers and Engineering. * Use of Agile methodology to iterate the design and schedule check points through out the whole product release. * After the product release will work with PM and visual to create a showcase or presentation on the product. * Helped evangelize the value of UX on Tibco products. ### Senior User Interaction Designer @ Financial Engines Jan 2012 – Jan 2013 | Sunnyvale * Key point of contact for all UX related activities, and collaborated with various internal and external interest groups. 
* Oversaw the schedule, content and quality requirements are met. 
* Evangelized user experience and user-centered design methodologies. 
* Worked closely with management, architects, engineers, UX requirement engineers, user researchers, to enable delivering coherent and meaningful end-to-end experiences. 
 * Worked on multiple projects tolerating uncertainty and pressure.
 * Served as a bridge between the Marketing Team and the Agile development teams. 
* Provided workflow and wireframes to the design team and then presented the designs to the agile development team.
 * Tested new experiences for the Workplace Integration promoting FE services.
 * Helped develop and grow the User Experience Team ### Senior Interaction Designer @ Yahoo! Jan 2012 – Jan 2012 | Santa Clara * Helped improve the search query of Yahoo Publishing by implementing a new user interaction design (Yahoo Publishing is use by Content Providers to publish to Yahoo.com and all Yahoo properties). * Primary responsibilities include identifying requirements, designing the user interaction model, workflow, information architecture, data visualization and user interface. Helped to build a new search query successfully by working with multidisciplinary teams. ### Interaction Designer / User Experience Consultant @ WebEx, Cisco Systems Jan 2011 – Jan 2012 | Santa Clara * Designed wireframes for new features of WebEx with product requirements
 * Worked with various teams including engineering, product development, visual design, user research and documentation team * On time delivery of user interaction specs to engineering team. ### Interaction Designer / User Experience Consultant @ Cisco Jan 2011 – Jan 2011 | Milpitas, California * Gathered and Analysis of user and business requirements for the new Quick Quote tool for the Cisco Service Contract Center (CSCC).
 * Helped develop an estimated Time line and project plan for the Tool.
 * Developed a User Experience flow for the different personas Distibutor, Reseller and Internal costumer
 * Designed Information Architecture for the Quick Quote tool.
 * Designed and Developed wireframes mock up for the Quick Quote tool.
 * Worked closely with the Business Sector and IT to provide a solution for a better user experience on the Quick Quote tool.
 * Developed of HTML pages mockup for prototyping and user testing.
 * Helped with user testing and implement feedback into prototype for a better user experience.
 * Worked closely with IT to implement the design prototype into development. ### User Interface Lead Designer / Web Designer / Web Video Editor @ Papitv Inc. Jan 2005 – Jan 2010 * Built Website prototype, storyboarding (mockup), and Design of papitv.com then next generation Internet TV. * Video Editing of Shows using Adobe Premier and After Effects * Use of Twitter, MySpace, Facebook, Friendfeed, LinkedIn, hi5 and Video Portals sites like YouTube, DailyMotion, Yahoo, Seveload, * Veoh to create to create web viral campaign. * Creation of Live streaming shows with chat. * Created guidelines and templates using WordPress for the site. * Simplified navigation for a new kind of people portal. * Designed graphics and layout. * Design of a site that involves watching TV, listening to Radio, download of ITunes. ### Web UI Consultant @ Chang Design Jan 1997 – Jan 2010 • Provided user experience research and user interaction design to small, mediums and big companies. • Dedicated myself as an independent consultant providing web design, animations, web marketing, Web hosting recommendations, graphic design, page layout, logo design, color correction and photo enhancement. • Search engine optimization and web promotion through different media. • Technology used: HTML, Photoshop, FrontPage, JavaScript, CSS, Yahoo Stores, EBay Stores, Flash, Microsoft Server 2003, Network setups Major Clients: Cadence Systems San Jose, CA 08/2006 – 10/2006 Senior Web User Experience Designer Assignment: Redesign of their IT intranet portal • Work with Business Analysts/Content Providers/Product Managers/Developers to define project requirements managing, directing and mentoring a team of designers in developing concepts design and functionality, presenting design concepts to Senior Management. • Requirements gathering, information architecture, content architecture, prototype development, Wireframes development and documenting the front-end requirements and style guides. • Worked with a Team of Developers to implement design on the Web sphere Portal and JSP pages following corporate guidelines. • Technology used: HTML, CSS, Dreamweaver, Photoshop, Flash ### User Interface Designer @ 22 Miles, Inc Jan 2006 – Jan 2009 * Defined user requirements, Design, test and produce visual design for the Touch Screen user experience with regard to usefulness, usability and business needs. * Research audience needs, stakeholder expectations and business requirements. * Generate task flows, user-interface and functional requirements for the Touch Screen system. * Technology used: Visio, Photoshop, Flash. ### Web Designer @ The Creative Group, San Francisco, CA Jan 2006 – Jan 2006 Assignment at VMware, Palo Alto, CA on 06/2006 * Dedicated to create their Emails design for the Email Marketing campaign. * Work with Responsys to host their content and track their statistics. * Technology used: HTML, CSS, Photoshop, Dreamweaver. On assignment Xringer, San Jose, CA on 05/2006 * Dedicated to maintain and create their Flash Animations and website contents. * Creations of web banners to be publish into partner websites like Facebook and Friendster * Technology used: HTML, CSS, Photoshop, Flash. ### UI Engineer for the intranet Portal of Hewlett Packard @ Hewlett-Packard Jan 2000 – Jan 2005 User Experience Engineer for the intranet Portal of Hewlett Packard 2004 – 10/2005 • Design, test and produce the site’s information architecture and visual design for the best online user experience with regard to usefulness, usability and business needs. • Generate task flows, user-interface and functional requirements for the web employee portal. • Research audience needs stakeholder expectations and business requirements. • Work closely with executive directors, marketing, engineering, customer service, etc. to analyze stakeholder and end user needs. • Technology used: Visio, HTML, Photoshop, JavaScript, CSS, Web sphere UI Lead for the Web Publishing Content (WPC) tool of Hewlett Packard 2003 – 2004 • Strategically managed the creation of the WPC tool that allowed end users to become self-proficient in web designing and updating content on demand. • Guided web site development team in implementing user centered design and usability testing methodologies during their web site design efforts. • Responsibilities included analysis, developing user requirements and key personas, facilitating UI designs and usability testing. • The WPC tool saved 40 Million dollars in resources to HP. • Technology used: Visio, HTML, Photoshop, JavaScript, CSS, Web sphere Senior Programmer Analyst of Hewlett Packard 2002 – 2003 • Utilized analytical skills debugging code for worldwide web applications. • Technology used: Visual Studio Tier III Web Specialist of Hewlett Packard 2001 – 2002 • Provided detailed web design support to multiple HP sites via teleconferencing (BLT Call Center) and live online training with the assistance of Microsoft Net meeting. • Technology used: Front Page, Microsoft Net Meeting ### Design Department Manager @ Akon Jan 1997 – Jan 1999 | Santa Clara, California, United States Akon served as a subcontractor for Lockheed Martin, specializing in the production of radar systems for F15 fighter planes. During my tenure, I held the position of Design Department Manager at Akon. My responsibilities included creating design blueprints using Computer-Aided Design (CAD) software for casing, circuit boards, and Bill of Materials (BOM). I oversaw the maintenance of all drafting blueprints, ensuring timely updates, and was responsible for version control. Collaborating closely with the engineering team, I gained a comprehensive understanding of requirements, facilitating the updating of blueprints for circuit board design. As part of my role, I managed the BOM derived from circuit board designs and coordinated the submission of CAD files for CNC machining. ### Audio/Video Supervisor @ Fry's Electronics Jan 1996 – Jan 1997 Sales Reporting: Generating and analyzing sales reports to track performance and identify trends. Sales Team Management: Overseeing a team of sales associates, including recruitment, training, scheduling, and performance evaluation. Customer Support: Providing exceptional service by addressing inquiries, resolving complaints, and ensuring overall customer satisfaction. Pricing and Inventory Management: Monitoring product pricing and overseeing inventory counts to optimize sales and prevent stock discrepancies. ## Education ### Business How to Create & Grow a Startup Stanford University ### Associate in Arts in Business and CIS Emphasis De Anza College ## Contact & Social - LinkedIn: https://linkedin.com/in/pedrochang - Website: https://www.figma.com/proto/WwWqhgONnJZrHQU5OCSdrU/Portfolio?node-id=3-107&starting-point-node-id=3:107&mode=design&t=dFhGbF1yxaaWndyr-1 --- Source: https://flows.cv/pedrochang JSON Resume: https://flows.cv/pedrochang/resume.json Last updated: 2026-04-08