In my previous career as an analytical leader, I leveraged data to uncover customer insights and deliver strategic recommendations, driving significant growth for companies.

Experience

2020 — NowUnknownFreelance Product Designer | UI/UX Design

2020 — Now

San Francisco Bay Area

Established strong relationships with clients through effective communication, addressing concerns promptly and professionally.

Developed innovative product concepts through extensive market research and competitor analysis.

Produced rapid prototypes using Figma and Sketch.

2018 — 2019E&E Co., Ltd.Web/UI Designer

2018 — 2019

Fremont, CA

Streamlined design processes, resulting in increased efficiency and faster project completion times.

Designed eye-catching promotional materials, driving increased event attendance and participation rates.

Created detailed wireframes and mockups to communicate design ideas effectively to cross-functional teams.

Collaborated with senior management to develop, review and finalize design concepts.

2014 — 2015Sarah Graham Metalsmithing / Manika JewelryMarketing Specialist

2014 — 2015

Created marketing and PR plans, including social media strategies, email marketing campaign and event planning.

Negotiated with vendors for marketing materials and services, optimizing budget allocation and ROI.

Enhanced brand visibility through execution of targeted social media campaigns.

2012 — 2013CINDY CHAO The Art JewelBrand Communications Design and Marketing Manager

2012 — 2013

Taipei, Taiwan

Developed strategies for high-end luxury jewelry brand expanding into new locations in Beijing and Hong Kong. Managed global projects with a budget of $2M+. Developed media, online marketing, branding, and PR strategies.

Built a computerized record system and increased Ad Value Equivalency (AVE) by 60%+ YOY.

Coordinated events, including a conference at the Smithsonian, a website launch, and a boutique opening.

Designed and maintained brand identity assets including website, visual campaign materials, portfolio brochure and event invitations etc.

2009 — 2011ZenithOptimedia Group I The ROI AgencyMedia Planning Supervisor

2009 — 2011

Taipei, Taiwan

Managed major brands, including Dior, Fendi, and LVMH Watches. Allocated an $900K annual media budget.

Delivered competitive analysis and media research, resulting in a 20% increase in media investment.

Recognized in annual client evaluations with a 45% YoY increase in team performance.

Coordinated digital campaign materials to ensure brand consistency.

Education

Goldsmiths, University of London

Master of Arts (MA)

University of California, Santa Cruz

Extension Certificates

National Chengchi University

Experience

Education

Master of Arts (MA)

Extension Certificates

Bachelor of Science (BSc)