# Peini Wo

> Freelance Product Designer | UI/UX Design

Location: Mountain View, California, United States
Profile: https://flows.cv/peini

In my previous career as an analytical leader, I leveraged data to uncover customer insights and deliver strategic recommendations, driving significant growth for companies. This data-driven approach translates perfectly to user research in product design, where I can identify user needs and translate them into actionable insights.

My background in Sociology and Media & Communications fueled my passion for social interaction and cultural differences. This innate curiosity about people, combined with my newfound appreciation for UI/UX principles, led me to product design.

To pursue this passion, I actively expanded my skillset with a certificate course in User Experience Design and further honed my design thinking through Interactive Media Design studies.  My commitment to continuous learning led me to complete Google's UX design certification, solidifying my foundation in user-centered design principles.

*Specialties:
Front-End Programming Languages -- HTML, CSS
Creative Tools -- Adobe Creative Suite, Sketch, InVision, Figma
User Experience Design, Visual Design, Interaction Design, Responsive Design, GIF Animation, Brainstorming, Prototyping, Wireframe, Workflow, User Research, Persona Creation, Storyboards

## Work Experience
### Freelance Product Designer | UI/UX Design @ Unknown
Jan 2020 – Present | San Francisco Bay Area
•	Established strong relationships with clients through effective communication, addressing concerns promptly and professionally.
•	Developed innovative product concepts through extensive market research and competitor analysis.
•	Produced rapid prototypes using Figma and Sketch.

### Web/UI Designer @ E&E Co., Ltd.
Jan 2018 – Jan 2019 | Fremont, CA
•	Streamlined design processes, resulting in increased efficiency and faster project completion times.
•	Designed eye-catching promotional materials, driving increased event attendance and participation rates.
•	Created detailed wireframes and mockups to communicate design ideas effectively to cross-functional teams.
•	Collaborated with senior management to develop, review and finalize design concepts.

### Marketing Specialist @ Sarah Graham Metalsmithing / Manika Jewelry
Jan 2014 – Jan 2015
Created marketing and PR plans, including social media strategies, email marketing campaign and event planning.
•	Negotiated with vendors for marketing materials and services, optimizing budget allocation and ROI.
•	Enhanced brand visibility through execution of targeted social media campaigns.

### Brand Communications Design and Marketing Manager @ CINDY CHAO The Art Jewel
Jan 2012 – Jan 2013 | Taipei, Taiwan
Developed strategies for high-end luxury jewelry brand expanding into new locations in Beijing and Hong Kong. Managed global projects with a budget of $2M+. Developed media, online marketing, branding, and PR strategies.
•	Built a computerized record system and increased Ad Value Equivalency (AVE) by 60%+ YOY.
•	Coordinated events, including a conference at the Smithsonian, a website launch, and a boutique opening.
•	Designed and maintained brand identity assets including website, visual campaign materials, portfolio brochure and event invitations etc.

### Media Planning Supervisor @ ZenithOptimedia Group I The ROI Agency
Jan 2009 – Jan 2011 | Taipei, Taiwan
Managed major brands, including Dior, Fendi, and LVMH Watches. Allocated an $900K annual media budget.
•	Delivered competitive analysis and media research, resulting in a 20% increase in media investment.
•	Recognized in annual client evaluations with a 45% YoY increase in team performance.
•	Coordinated digital campaign materials to ensure brand consistency.


## Education
### Master of Arts (MA) in Media and Communications
Goldsmiths, University of London

### Extension Certificates in Web and Interactive Media Design
University of California, Santa Cruz

### Bachelor of Science (BSc) in Sociology
National Chengchi University


## Contact & Social
- LinkedIn: https://linkedin.com/in/peiniwo
- Website: http://www.peiniwo.com/

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Source: https://flows.cv/peini
JSON Resume: https://flows.cv/peini/resume.json
Last updated: 2026-02-23