• Led covering the whole User Experience Design for brand new official websites of CDA & TDIC, and the online presentation platform.

• Widely used Generative AI tools such as Pika、Midjourney and GPT4  and etc to enhance the efficiency of digital asset creations and streamline design workflows.

• Oversaw the UX design process to achieve maximum clarity across all stakeholders.

• Evaluated and engaged with new technologies to improve the UX and user testing core process.

Implemented agile methodologies to ensure iterative development and rapid prototyping cycles.

• Led the redesign of the vehicle service appointment online scheduling and purchase service web app, increasing Task Success Rate by 16%↑ , and reducing Task Completion Time by 45%↓

• Conducted user research, identified user pain points, and ideated solutions for designing SaaS service products for vehicle dealers.

• Drove design full lifecycle including wireframing, prototyping, and collaborating with the engineering team to create websites.

• Implemented responsive design terminology for cross-platform devices and achieved pixel-perfect designs.

• Conducted A/B testing optimization during product release and executed usability testing for continuous improvement.

【Successfully acquired by Cox Enterprises】

• Designed commercial automatic food ordering system.

Improved cross-browser compatibility based on features of different browsers.

• Produced and edited advertisement video for customer and publish to YouTube