• Leading cross-platform UX strategy for Samsung TV Plus across TV, mobile, and web.

• Shaping the long-term UX vision, translating strategic goals into actionable, high-impact design solutions.

• Enhancing content discovery to improve user engagement, with a strong focus on VOD discoverability and recommendations.

• Driving cross-functional collaboration, aligning UX with PM, Data, Research, Curation, and Marketing to support both business and user needs

Samsung TV Plus (Cross-Platform UX Lead)

• Defined and executed UX strategy across TV, mobile, and web, influencing the global product roadmap.

• Led content discovery improvements, optimizing VOD engagement and refining browsing experiences.

• Collaborated with Samsung’s Korea team, ensuring a unified One UI design across regions.

Mobile Services (New Product Development)

• Researched and identified new service opportunities within Samsung’s ecosystem.

• Designed and pitched new service concepts, securing executive alignment for product development.

Products: Samsung TV Plus · Samsung Art Store · Samsung Weather · NCD Projects

• Mobile product designer for service apps in the Samsung mobile ecosystem

• Collaborate with product owners and strategists to craft innovative future product visions

Products: Samsung TV Plus · Samsung Pay (Wallet) · Samsung Members · Samsung Internet Browser · Samsung Art Store · New Concept Development

collaborate with stakeholders and design studios to create branding and product solutions

• Redesigned the homepage for the iOS and Android app to improve user experience

• Implemented new branding throughout the iOS and Android app design to align with the company's new visual identity

• Developed a new design system for the app that included new, reusable components.