Hello! π§I'm Peiyao, you can call me Winny. Iβm a Product Designer and UX Researcher who work at the intersection of design, emerging technologies and social impact. My passion lies in crafting user-centric experiences that not only feel intuitive but also ignite creativity and enhance accessibility.
Experience
2024 β Now
2024 β Now
Oakland, California, United States
2022 β 2023
Berkeley, California, United States
πππ¬π©π¨π§π¬π’ππ’π₯π’ππ’ππ¬: As a Teaching Assistant for three semesters, I guided over 65 students through product design methodologies, conducted workshops on Adobe Creative Suite, sketching, and storyboarding, and supported student projects from concept to user testing plans.
ππ‘ππ ππ’π π π₯π’π€π: This role was a valuable opportunity to develop skills in organization, communication, and time management. I committed ten hours weekly for preparation, interacted frequently with both professor and students, and created and refined teaching materials, including gathering feedback every semester.
ππ‘ππ ππ’π π π₯πππ«π§: The experience broadened my knowledge in product design methodologies, design history, and critique organization. It also allowed me to connect with students, learning about their passions and ideas.
ππ¨π° ππ’π π’π π©π«ππ©ππ«π π¦π ππ¨π« ππ‘π π§ππ±π π«π¨π₯π: This experience has prepared me for future educational roles in product design, enhancing my presentation and critique skills, and applying soft skills across various projects.
2023 β 2023
2023 β 2023
Oakland, California, United States
πππ¬π©π¨π§π¬π’ππ’π₯π’ππ’ππ¬: I analyzed the Athenic data analysis platform's workflow to pinpoint and mitigate user experience pain points, aiming to boost user engagement. By examining over 100 user behavior recordings, I developed Figma prototypes to streamline the user journey, enhance interface clarity, and introduce new user support.
ππ‘ππ ππ’π π π₯π’π€π: At the startup, the close-knit team dynamic allowed my contributions to be significantly recognized and implemented. The role also afforded me the flexibility to dabble in diverse areas like logo design and front-end development, enriching my experience beyond product design.
ππ‘ππ ππ’π π π₯πππ«π§: The project offered a hands-on encounter with an AI-driven platform, unveiling unique user interactions and challenges, such as the steep learning curve in crafting effective queries. My solution was to refine the design to offer more guidance and interactive AI responses, aiding users in understanding and engaging with the technology more effectively.
ππ¨π° ππ’π π’π π©π«ππ©ππ«π π¦π ππ¨π« ππ‘π π§ππ±π π«π¨π₯π: This role was instrumental in sharpening my skills in designing for advanced technologies within a high-velocity setting. It enriched my expertise in both qualitative and quantitative research and analysis, setting a solid foundation for tackling similar challenges in future projects.
2022 β 2022
2022 β 2022
California, United States
πππ¬π©π¨π§π¬π’ππ’π₯π’ππ’ππ¬: I was the liaison within a team comprising a PM, designer, and material scientist, focusing on sustainability in refrigerator design. Over three months, I researched customer attitudes towards sustainability, analyzed market trends, and explored material usability. I conducted interviews, gathered over 100 qualitative survey responses, and helped devise a sustainable design strategy, culminating in a client presentation.
ππ‘ππ ππ’π π π₯π’π€π: Working as a Design Consultant on sustainability initiatives with a leading firm was incredibly enriching. This role offered a fresh perspective on environmental sustainability, enhancing my own ecological consciousness. It also honed my skills in managing extensive surveys from inception to analysis, enriching my experience in data interpretation.
ππ‘ππ ππ’π π π₯πππ«π§: The project underscored the critical influence of customer behavior on shaping a company's product strategy. For Electrolux, leadership's commitment to sustainabilityβfrom material selection to after-sale servicesβhighlighted the necessity of aligning product development with consumer preferences to ensure product adoption and proper end-of-life disposal.
ππ¨π° ππ’π π’π π©π«ππ©ππ«π π¦π ππ¨π« ππ‘π π§ππ±π π«π¨π₯π: This consultancy position provided a unique blend of rigorous research and creative problem-solving. Regular meetings with our client ensured iterative progress on the project, fostering a dynamic environment that prepared me for future roles in innovative and research-intensive settings.
2021 β 2022
2021 β 2022
Shanghai, China
πππ¬π©π¨π§π¬π’ππ’π₯π’ππ’ππ¬: Supported undergraduate teaching and studio logistics, assisted faculty, researched empathic design and disability studies, and developed VR and mixed reality experiences for art museums.
ππ‘ππ ππ’π π π₯π’π€π: I enjoyed the blend of organizational, research, and technical tasks, especially the hands-on work with emerging technologies and immersive experiences.
ππ‘ππ ππ’π π π₯πππ«π§: Gained insights into empathic design, accessibility, and the impact of VR and mixed reality in educational and artistic contexts.
ππ¨π° ππ’π π’π π©π«ππ©ππ«π π¦π ππ¨π« ππ‘π π§ππ±π π«π¨π₯π: This experience honed my skills in design research, project management, and technology implementation, preparing me for roles that merge technical expertise with creative and user-centered design.
Education
University of California, Berkeley
Master of Design
New York University
Bachelor of Arts - BA
New York University