# Peiyao Wang > Startup Product Designer | Designing for AI Data Analysis | MDes 23 @ UC Berkeley | IMA & Humanities @ NYU Shanghai Location: Berkeley, California, United States Profile: https://flows.cv/peiyaowang Hello! 🧚I'm Peiyao, you can call me Winny. I’m a Product Designer and UX Researcher who work at the intersection of design, emerging technologies and social impact. My passion lies in crafting user-centric experiences that not only feel intuitive but also ignite creativity and enhance accessibility. As a fast learner and generalist, I conduct interviews, create rapid prototypes, make usability tests, work on front-end development, communicate design ideas... Recently, I completed the Master of Design (MDes) program at UC Berkeley, where I explored my passion for towards a business and user-centered perspective, working with AI startup, Accenture Labs, Electrolux, California Department of Social Services (CDSS), and more. Take a look at my portfolio: https://winnyw.com/ πŸš— πŸ›» πŸš™ πŸ’­-------------------------------------------------- Skills: Interaction Design, User Interface Design, User Research, Qualitative Survey, Usability Test, User Session Analysis, Persona, Competitor Analysis, Design Iterations, Wireframing, High-Fidelity Prototyping, Information Architecture, User Flows, Journey Maps, Storyboards, Project Management, Sketching, Public Speaking Tools: Figma, Illustrator, Photoshop, InDesign, Premiere Pro, Procreate, Qualtrics, Webflow, HTML, CSS, JavaScript, React, Typescript, Next.js, Tailwind CSS, Material UI, GitHub, P5.js, Three.js, Processing, Arduino ## Work Experience ### Product Designer @ Athenic AI Jan 2024 – Present | Oakland, California, United States ### Graduate Student Instructor @ University of California, Berkeley Jan 2022 – Jan 2023 | Berkeley, California, United States π‘πžπ¬π©π¨π§π¬π’π›π’π₯𝐒𝐭𝐒𝐞𝐬: As a Teaching Assistant for three semesters, I guided over 65 students through product design methodologies, conducted workshops on Adobe Creative Suite, sketching, and storyboarding, and supported student projects from concept to user testing plans. π–π‘πšπ­ 𝐝𝐒𝐝 𝐈 π₯𝐒𝐀𝐞: This role was a valuable opportunity to develop skills in organization, communication, and time management. I committed ten hours weekly for preparation, interacted frequently with both professor and students, and created and refined teaching materials, including gathering feedback every semester. π–π‘πšπ­ 𝐝𝐒𝐝 𝐈 π₯𝐞𝐚𝐫𝐧: The experience broadened my knowledge in product design methodologies, design history, and critique organization. It also allowed me to connect with students, learning about their passions and ideas. 𝐇𝐨𝐰 𝐝𝐒𝐝 𝐒𝐭 𝐩𝐫𝐞𝐩𝐚𝐫𝐞 𝐦𝐞 𝐟𝐨𝐫 𝐭𝐑𝐞 𝐧𝐞𝐱𝐭 𝐫𝐨π₯𝐞: This experience has prepared me for future educational roles in product design, enhancing my presentation and critique skills, and applying soft skills across various projects. ### Product Designer @ Athenic AI Jan 2023 – Jan 2023 | Oakland, California, United States π‘πžπ¬π©π¨π§π¬π’π›π’π₯𝐒𝐭𝐒𝐞𝐬: I analyzed the Athenic data analysis platform's workflow to pinpoint and mitigate user experience pain points, aiming to boost user engagement. By examining over 100 user behavior recordings, I developed Figma prototypes to streamline the user journey, enhance interface clarity, and introduce new user support. π–π‘πšπ­ 𝐝𝐒𝐝 𝐈 π₯𝐒𝐀𝐞: At the startup, the close-knit team dynamic allowed my contributions to be significantly recognized and implemented. The role also afforded me the flexibility to dabble in diverse areas like logo design and front-end development, enriching my experience beyond product design. π–π‘πšπ­ 𝐝𝐒𝐝 𝐈 π₯𝐞𝐚𝐫𝐧: The project offered a hands-on encounter with an AI-driven platform, unveiling unique user interactions and challenges, such as the steep learning curve in crafting effective queries. My solution was to refine the design to offer more guidance and interactive AI responses, aiding users in understanding and engaging with the technology more effectively. 𝐇𝐨𝐰 𝐝𝐒𝐝 𝐒𝐭 𝐩𝐫𝐞𝐩𝐚𝐫𝐞 𝐦𝐞 𝐟𝐨𝐫 𝐭𝐑𝐞 𝐧𝐞𝐱𝐭 𝐫𝐨π₯𝐞: This role was instrumental in sharpening my skills in designing for advanced technologies within a high-velocity setting. It enriched my expertise in both qualitative and quantitative research and analysis, setting a solid foundation for tackling similar challenges in future projects. ### Design Consultant @ Electrolux Jan 2022 – Jan 2022 | California, United States π‘πžπ¬π©π¨π§π¬π’π›π’π₯𝐒𝐭𝐒𝐞𝐬: I was the liaison within a team comprising a PM, designer, and material scientist, focusing on sustainability in refrigerator design. Over three months, I researched customer attitudes towards sustainability, analyzed market trends, and explored material usability. I conducted interviews, gathered over 100 qualitative survey responses, and helped devise a sustainable design strategy, culminating in a client presentation. π–π‘πšπ­ 𝐝𝐒𝐝 𝐈 π₯𝐒𝐀𝐞: Working as a Design Consultant on sustainability initiatives with a leading firm was incredibly enriching. This role offered a fresh perspective on environmental sustainability, enhancing my own ecological consciousness. It also honed my skills in managing extensive surveys from inception to analysis, enriching my experience in data interpretation. π–π‘πšπ­ 𝐝𝐒𝐝 𝐈 π₯𝐞𝐚𝐫𝐧: The project underscored the critical influence of customer behavior on shaping a company's product strategy. For Electrolux, leadership's commitment to sustainabilityβ€”from material selection to after-sale servicesβ€”highlighted the necessity of aligning product development with consumer preferences to ensure product adoption and proper end-of-life disposal. 𝐇𝐨𝐰 𝐝𝐒𝐝 𝐒𝐭 𝐩𝐫𝐞𝐩𝐚𝐫𝐞 𝐦𝐞 𝐟𝐨𝐫 𝐭𝐑𝐞 𝐧𝐞𝐱𝐭 𝐫𝐨π₯𝐞: This consultancy position provided a unique blend of rigorous research and creative problem-solving. Regular meetings with our client ensured iterative progress on the project, fostering a dynamic environment that prepared me for future roles in innovative and research-intensive settings. ### IMA Associate Fellow @ New York University Shanghai Jan 2021 – Jan 2022 | Shanghai, China π‘πžπ¬π©π¨π§π¬π’π›π’π₯𝐒𝐭𝐒𝐞𝐬: Supported undergraduate teaching and studio logistics, assisted faculty, researched empathic design and disability studies, and developed VR and mixed reality experiences for art museums. π–π‘πšπ­ 𝐝𝐒𝐝 𝐈 π₯𝐒𝐀𝐞: I enjoyed the blend of organizational, research, and technical tasks, especially the hands-on work with emerging technologies and immersive experiences. π–π‘πšπ­ 𝐝𝐒𝐝 𝐈 π₯𝐞𝐚𝐫𝐧: Gained insights into empathic design, accessibility, and the impact of VR and mixed reality in educational and artistic contexts. 𝐇𝐨𝐰 𝐝𝐒𝐝 𝐒𝐭 𝐩𝐫𝐞𝐩𝐚𝐫𝐞 𝐦𝐞 𝐟𝐨𝐫 𝐭𝐑𝐞 𝐧𝐞𝐱𝐭 𝐫𝐨π₯𝐞: This experience honed my skills in design research, project management, and technology implementation, preparing me for roles that merge technical expertise with creative and user-centered design. ### UX/UI Designer & Developer @ New York University Jan 2021 – Jan 2022 | Remote π‘πžπ¬π©π¨π§π¬π’π›π’π₯𝐒𝐭𝐒𝐞𝐬: Led the development of a flexible, real-time data visualization tool tailored for historical research at the Humanities Research Lab. My role encompassed designing the user experience and interfaces of the website portal, conducting usability and functionality tests, and coding the front-end framework using React, Next.js, and Tailwind CSS. π–π‘πšπ­ 𝐝𝐒𝐝 𝐈 π₯𝐒𝐀𝐞: I thrived on the creative and technical challenges of designing and implementing a tool that makes historical data accessible and engaging. Crafting the user experience to meet the specific needs of researchers was particularly fulfilling. π–π‘πšπ­ 𝐝𝐒𝐝 𝐈 π₯𝐞𝐚𝐫𝐧: Through this project, I gained profound insights into effective data visualization techniques and enhanced my skills in front-end development, particularly in React, Next.js, and Tailwind CSS. 𝐇𝐨𝐰 𝐝𝐒𝐝 𝐒𝐭 𝐩𝐫𝐞𝐩𝐚𝐫𝐞 𝐦𝐞 𝐟𝐨𝐫 𝐭𝐑𝐞 𝐧𝐞𝐱𝐭 𝐫𝐨π₯𝐞: This experience sharpened my abilities in project leadership, user-centered design, and front-end development, equipping me for advanced roles in web development and user experience design. ### Creative Technology Developer @ Codesign Jan 2021 – Jan 2021 | Shanghai π‘πžπ¬π©π¨π§π¬π’π›π’π₯𝐒𝐭𝐒𝐞𝐬: Engaged in a three-month collaboration with a local tourism company to develop recreational interactive projects using emerging technologies. My tasks included creating and prototyping an AR app using Unity and Vuforia, along with testing the mobile application in various public settings. π–π‘πšπ­ 𝐝𝐒𝐝 𝐈 π₯𝐒𝐀𝐞: The opportunity to blend technology with tourism was incredibly rewarding, allowing me to explore the potential of AR in enhancing visitor experiences. π–π‘πšπ­ 𝐝𝐒𝐝 𝐈 π₯𝐞𝐚𝐫𝐧: This project deepened my understanding of AR development and its practical application in the tourism sector, enhancing my skills in Unity and Vuforia. 𝐇𝐨𝐰 𝐝𝐒𝐝 𝐒𝐭 𝐩𝐫𝐞𝐩𝐚𝐫𝐞 𝐦𝐞 𝐟𝐨𝐫 𝐭𝐑𝐞 𝐧𝐞𝐱𝐭 𝐫𝐨π₯𝐞: The experience equipped me with valuable insights into AR technology, project execution in public spaces, and the nuances of user engagement in the tourism industry, preparing me for future technological and creative endeavors in interactive projects. ### The PragueCast Podcast Internship @ PragueCast Podcast Jan 2019 – Jan 2019 | Prague, The Capital, Czech Republic Worked as a journalist, our team conducted interviews, created content for two podcast episodes about Czech life. ### Marketing Intern @ InGenius Prep Jan 2019 – Jan 2019 | Shanghai City, China My job covers digital and print design tasks with Shanghai Marketing crew, text editing and translation with Business Department ### Writing Partners Program @ New York University Shanghai Global Writing & Speaking Jan 2019 – Jan 2019 | Shanghai City, China Nominated by a faculty or staff member, I have participated in building up the foundation of upper-level writing assignments over the course of a semester. ### Research Assistant (on-campus job) @ New York University Shanghai Career Development Center Jan 2018 – Jan 2019 | Shanghai City, China I offer remote assistance to on-campus professor, carrying out research in the fields of philosophical, ecological academic interests during summer/winter vacation. ### I AM LIMITLESS Social Impact and Innovation Conference & Expo @ New York University Shanghai Career Development Center Jan 2019 – Jan 2019 | Shanghai City, China I have participated as a guest speaker to share my social impact stories, experiences working with NGO in sessions called Volunteering 360. ### Deans’ Service Scholars Program @ New York University Shanghai Community Engagement Jan 2017 – Jan 2018 | Shanghai City, China With scholarship support from nyu shanghai, I have participated in critical discussions and seminars with the focus of education, volunteered teaching both in Shanghai and Cambodia. ## Education ### Master of Design in Web Page, Digital/Multimedia and Information Resources Design University of California, Berkeley ### Bachelor of Arts - BA in Humanities/Humanistic Studies New York University ### Bachelor of Science - BS in Animation, Interactive Technology, Video Graphics and Special Effects New York University ## Contact & Social - LinkedIn: https://linkedin.com/in/peiyao-winny-wang - Portfolio: https://winnyw.com --- Source: https://flows.cv/peiyaowang JSON Resume: https://flows.cv/peiyaowang/resume.json Last updated: 2026-04-13