Experience
2025 — Now
United States
At 42dot, I serve as Principal Designer, shaping the future of intelligent, software-defined mobility. I work across horizontal teams to define next-generation in-vehicle experiences, bridging AI, design systems, and HMI.
2020 — 2025
2020 — 2025
Santa Clara, California, United States
At Amazon Lab126, I lead strategic design efforts to shape the future of multimodal interaction in next-generation devices.
My focus is on defining user experiences that seamlessly integrate voice, touch, and visual interfaces while aligning with technical, business, and brand goals. I work across disciplines—partnering with AI/ML, engineering, product, and executive stakeholders—to drive innovation at the intersection of ambient intelligence and user-centered design.
I architect scalable design systems, guide cross-functional execution, and ensure that our experiences are adaptive, safety-compliant, and deeply intuitive.
My leadership spans from strategic vision to hands-on delivery, always grounded in a commitment to clarity, coherence, and craft across complex, multi-surface environments.
2016 — 2019
2016 — 2019
Mountain View, California
Drove innovative design and development projects.
Serve as Creative lead on ADS, a method and training curriculum focused on design workflow and system management.
Serve as Creative lead on Design System Manager, A web based content
management platform.
Key Contributions & Accomplishments:
Spearheaded staff training in areas of advanced design across the organization by organizing and conducting 70+ four-hour training sessions for 150+ Googlers.
Partnered with researchers from cross-functional departments to better understand needs behind system adoption, acceptance, and engagement.
Conceptualized and implemented a schema for taxonomy and design language enterprise wide.
Developed one source of design and development reference to maximize visibility for diverse groups and provide real time project status.
Led end-to-end design for ALPHA product release including third party tool integration, driving deliverables from cross-functional teams for detailed UX flows, feature documentation, mockups, interactive prototypes, and design specifications.
Conducted comprehensive project assessments, competitive analysis, and feature release roadmaps for ALPHA and BETA through collaboration with engineering groups.
Improved quality and impact of design output by focusing on devising efficient workflows for UX teams.
Successfully communicated design decisions utilizing hi fidelity prototypes for review.
Managed and maintained components and patterns libraries.
Acted as advocate and presented Google products at company-wide conventions to generate product feedback and build trust with other teams.
2014 — 2016
2014 — 2016
Saratoga
Led design, development, and integration of new UI visual components, theme packages utilizing XML, photoshop templates for theme assets, and web visual assets for a company that pioneered streaming for TV.
Key Contributions & Accomplishments:
Improved critical user journeys in the platform and performed user research and testing for ad consumption on home screens.
Partnered with marketing groups to create print assets for product packaging as well as sponsored advertisement design elements.
Collaborated with engineering to drive design and implementation of Ul themes and screensavers.
2009 — 2014
2009 — 2014
Costa Mesa, CA
Oversaw visual marketing initiatives to create a trusted brand for an international green chemical company with multiple products in Hydrocarbon remediation, industrial cleaning, and agriculture. Worked closely with company President.
Key Contributions & Accomplishments:
Showcased BOC technology by conceptualizing and executing original digital illustration as well as UX/UI design and development for BOC website.
Developed presentation graphics for conventions and prospective clients.
Designed motion graphic pieces, branding and design labels and produced streaming media.
Devised and launched a strategic marketing plan that was pivotal in contributing to an increase in net profits.
Education
The Art Institute California