# Pej Vosooghi > Principal Designer @ 42dot | Ex Google, Ex Amazon, EX Roku | 10+ Years of design leadership Location: Santa Clara, California, United States Profile: https://flows.cv/pej I am a creative leader with over 15+ years of experience working across a range of environments, including startup, B2B, and B2C. My expertise spans multiple tools and disciplines, including project management, UX/UI interaction design, and visual design. I take an in-depth, research-driven approach to design—using analysis to focus work, clarify decisions, and engage customers in the most effective way. PROFILE High-impact, forward-thinking design and interaction leader with experience guiding the implementation and deployment of cross-functional design initiatives that build cohesive experiences across products and platforms. I bridge communication gaps across diverse groups by working end to end—from understanding customer needs to shaping interaction models and prototypes that support complex use cases while meeting business requirements. Project & Program Leadership I help deliver a culture of excellence across teams through program definition and execution, identification of system-level pain points, and a sustained commitment to quality, usability, and long-term product coherence. Creative Vision A trusted design leader who consistently identifies opportunities for improvement in design, user experience, and interaction—integrating innovation and emerging technology into practical, scalable solutions. Mentorship & Stewardship As my experience has grown, mentorship has become an important part of my work. I spend time helping designers develop judgment, not just skills—through guidance, feedback, and shared ownership of standards. I approach design as a form of stewardship: building systems and teams with care, clarity, and an eye toward what needs to hold up over time. ## Work Experience ### Principal Designer, Next-Generation Mobility Interfaces @ 42dot Jan 2025 – Present | United States At 42dot, I serve as Principal Designer, shaping the future of intelligent, software-defined mobility. I work across horizontal teams to define next-generation in-vehicle experiences, bridging AI, design systems, and HMI. ### Sr Lead Designer @ Amazon Lab126 Jan 2020 – Jan 2025 | Santa Clara, California, United States At Amazon Lab126, I lead strategic design efforts to shape the future of multimodal interaction in next-generation devices. My focus is on defining user experiences that seamlessly integrate voice, touch, and visual interfaces while aligning with technical, business, and brand goals. I work across disciplines—partnering with AI/ML, engineering, product, and executive stakeholders—to drive innovation at the intersection of ambient intelligence and user-centered design. I architect scalable design systems, guide cross-functional execution, and ensure that our experiences are adaptive, safety-compliant, and deeply intuitive. My leadership spans from strategic vision to hands-on delivery, always grounded in a commitment to clarity, coherence, and craft across complex, multi-surface environments. ### User Experience Designer @ Google Jan 2016 – Jan 2019 | Mountain View, California Drove innovative design and development projects. Serve as Creative lead on ADS, a method and training curriculum focused on design workflow and system management. Serve as Creative lead on Design System Manager, A web based content management platform. Key Contributions & Accomplishments: Spearheaded staff training in areas of advanced design across the organization by organizing and conducting 70+ four-hour training sessions for 150+ Googlers. Partnered with researchers from cross-functional departments to better understand needs behind system adoption, acceptance, and engagement. Conceptualized and implemented a schema for taxonomy and design language enterprise wide. Developed one source of design and development reference to maximize visibility for diverse groups and provide real time project status. Led end-to-end design for ALPHA product release including third party tool integration, driving deliverables from cross-functional teams for detailed UX flows, feature documentation, mockups, interactive prototypes, and design specifications. Conducted comprehensive project assessments, competitive analysis, and feature release roadmaps for ALPHA and BETA through collaboration with engineering groups. Improved quality and impact of design output by focusing on devising efficient workflows for UX teams. Successfully communicated design decisions utilizing hi fidelity prototypes for review. Managed and maintained components and patterns libraries. Acted as advocate and presented Google products at company-wide conventions to generate product feedback and build trust with other teams. ### UX Designer @ Roku Jan 2014 – Jan 2016 | Saratoga Led design, development, and integration of new UI visual components, theme packages utilizing XML, photoshop templates for theme assets, and web visual assets for a company that pioneered streaming for TV. Key Contributions & Accomplishments: Improved critical user journeys in the platform and performed user research and testing for ad consumption on home screens. Partnered with marketing groups to create print assets for product packaging as well as sponsored advertisement design elements. Collaborated with engineering to drive design and implementation of Ul themes and screensavers. ### Sr. Visual Designer @ Bio-Organic Catalyst Jan 2009 – Jan 2014 | Costa Mesa, CA Oversaw visual marketing initiatives to create a trusted brand for an international green chemical company with multiple products in Hydrocarbon remediation, industrial cleaning, and agriculture. Worked closely with company President. Key Contributions & Accomplishments: Showcased BOC technology by conceptualizing and executing original digital illustration as well as UX/UI design and development for BOC website. Developed presentation graphics for conventions and prospective clients. Designed motion graphic pieces, branding and design labels and produced streaming media. Devised and launched a strategic marketing plan that was pivotal in contributing to an increase in net profits. ### Owner/Operator @ Fight Shop Jan 2001 – Jan 2009 | San jose, Ca • Launch of this company began as a small eCommerce site geared to sell Jiu Jitsu instructional and tournament videos Leading to the opening of multiple retail stores in the US. • Development of multiple brands manufactured outside of the US. • Create publicity and marketing collateral to increase sales and foot traffic • Retail management responsibilities including Book keeping, organizing and filing, inventory, shipping and receiving • Worked to improve store’s aesthetics in order to maximize profits • Built and maintained displays, managed self-schematics and pricing with off-shelf merchandising • Involved in the increase of profit through brand development and marketing strategies ## Education ### Bachelor of Science in Web Design and Interactive Media The Art Institute California ## Contact & Social - LinkedIn: https://linkedin.com/in/pejvosooghi - Portfolio: http://pej.me/ --- Source: https://flows.cv/pej JSON Resume: https://flows.cv/pej/resume.json Last updated: 2026-04-13