# Percival L. David

> Product Designer at  Apple | Google, Intuit Alum

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/percival

I’m a multidisciplinary designer with over 14 years of experience crafting user-centered experiences. For the past 7 years, I've thrived at the intersection of software and hardware design, pushing the boundaries of user interaction in the home. Previously, as a Senior Interaction Designer at Google, I played a key role in shaping the future of hardware and AI by designing intuitive, multimodal end-to-end home experiences, notably designing and launching the Pixel Tablet. 

Currently, I’m designing for future experiences at Apple.

Beyond collaborating effectively in interdisciplinary environments, I also excel at tackling complex problems with a blend of big-picture thinking and meticulous attention to detail. My passion lies in designing products that are not only simple and usable, but also inclusive and meaningful for all users.
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Specialties:
End-to-End Product Design, User Experience (UX), User Interface (UI), Multi-modal Design
User-centered design, Human-centered design, Information Architecture, Application Design, Visual Design, Interaction Design, User Research, Behavioral Psychology, Product & Business strategy, Product Management

Tools:
Design - Figma, Adobe Creative Suite, Sketch, 
Prototyping - Figma, Protopie, Sketch, Invision, Framer, Principle, HTML/CSS/JS
Technical - Front-end development: JavaScript, Ruby, HTML5, CSS3, Sass

## Work Experience
### Product Design Lead @ Apple
Jan 2025 – Present | Cupertino, California, United States

### Senior Product Designer @ Apple
Jan 2024 – Jan 2025 | Cupertino, California, United States

### Principal Product Designer @ Freelance
Jan 2023 – Jan 2024

### Senior Interaction Designer, Google Assistant @ Google
Jan 2022 – Jan 2022 | San Francisco, California, United States
Co-conceptualized, designed and launched Google's first Pixel tablet designed for the home and on the go. Designed multi-modal, human-centric experiences and frameworks on Google Assistant devices and tablets for the home.

### Senior Interaction Designer, Google Nest @ Google
Jan 2020 – Jan 2022 | San Francisco, California, United States
UX lead for Identity at Google Nest, focused on designing for member identity and the multi-user experience across Google Home devices, including smart displays and tablets.

### Lead Product Designer @ INTELITY
Jan 2018 – Jan 2020 | Los Angeles, California, United States
Head of product design and user experience across an ecosystem of hardware and software products encompassing a guest experience platform and property management system for the hotel hospitality industry.  

Led the design & implementation of the digital guest experience for Equinox's first hotel property, including the in-room tablet & hotel app. 

Clients include: Marriott, Hyatt, Hilton, MGM Resorts, IHG, Accor, LHW, Equinox Hotels

### Product Designer @ AirFind
Jan 2015 – Jan 2017 | Santa Monica, California, United States
Led end-to-end product design for a suite of mobile and web adtech products ranging from apps, browsers, portals, and AI voice assistants for national and global wireless carriers. 

Designed and shipped user-centered experiences from complex platforms that resulted in a four-fold expansion of the product suite.

Clients include: AT&T, Verizon, T-Mobile, and Sprint

### Product Specialist, Service and Support @ Intuit
Jan 2013 – Jan 2015 | Santa Monica, CA
Drove product development and launch of two new Intuit products; QuickBooks Documents and QuickBooks Licenses by conducting research interviews, designing customer journeys, writing PRDs, evaluative product testing and executing QA protocols. Partnered with product, design, and engineering to generate and develop new experimental products and features to expand our SaaS SMB product offerings.

### Product Specialist @ Docstoc (Acquired by Intuit NYSE:INTU Dec 2013)
Jan 2013 – Jan 2013 | Santa Monica, CA
Managed and improved user experiences across several product lines, which helped the company reach 100,000 paid subscribers by gathering and synthesizing data insights from customer interviews, usability tests, web analytics, and email performance

### Design Consultant @ Lean Marketing Agency
Jan 2010 – Jan 2012
Counseled enterprise clients on art direction and delivered designs for multiple marketing campaigns to define consistent brand experiences across print, digital, and video assets.


## Education
### Bachelor of Arts in Mass Communications
University of California, Berkeley

### Software Engineering Immersive
General Assembly


## Contact & Social
- LinkedIn: https://linkedin.com/in/percivalj

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Source: https://flows.cv/percival
JSON Resume: https://flows.cv/percival/resume.json
Last updated: 2026-02-23