Worked on variety of SaaS and consumer facing products including web apps, mobile apps and desktop apps. Specializing in B2B, B2C SaaS products.
•Led all aspects of the design process from A-Z for a new B2B, B2C SaaS
benchmarking application from the start, E commerce app, news app, and other platforms for Life style, museums, non-profit health and consulting industries
•Collaborated as a key member with product owners, PMs, leadership, and
multiple national and international Dev managers to define roadmaps, product
strategy and direction, and ways of working
•Iterated the design system and component library and successfully launched
the product’s design system
•Re-designed and improved the web and mobile experiences’ information
architecture, user journeys and UX/UI of the product’s CMS website
•Increased the product’s conversion rate by ~5% after the initial MVP release by
improving the UX/UI and defining strategy based on user feedback, and
stakeholders’ meetings
•Documented designs & interaction details, visual design specifications, and QA
of the product on QA, staging and prod environments.
•Created the brand guidelines, style guide, and all marketing materials
