# Petar B. > Engineering leader with 15+ years experience building for the modern web. Location: San Francisco Bay Area, United States Profile: https://flows.cv/petar Engineering leader with 15 years of industry experience, including 5 years driving technical excellence in Analytics at Shopify. Proven track record of delivering scalable solutions across the full stack, mentoring engineers, and leading organizational change through technical leadership. ## Work Experience ### Staff Engineer @ Shopify Jan 2020 – Present | Internet, Everywhere Building Analytics at Shopify — https://shopify.com/analytics ### Engineering Manager @ Clockwork Jan 2018 – Jan 2020 | Oakland, CA Clockwork provides innovative software and services for Executive Search that help retained search firm owners accelerate their success and win more work. Lead the Engineering team at Clockwork. Collaborating with Product and Design to deliver high quality product cost effectively and on time. ### Co-Founder @ nFlate, Inc. Jan 2013 – Jan 2018 | San Francisco Bay Area Hired, mentored, and oversaw a team of web engineers. Architected, developed, and oversaw nFlate's web applications and infrastructure. Coordinated technical handoffs between the web, data science and mobile teams. We built See It Buy It, an AI-powered fashion marketplace.​ Worked closely with the Shopify executives and engineering team to successfully launch the partnership. Responsible for building and overseeing the following projects for See It Buy It: - Scalable e-commerce back-end developed with Python and Flask. High availability, fault tolerant, and load balanced. No unplanned downtime. - Real-time inventory management system synced 10,000 products per minute from Shopify webhooks. Scaled using SQS message queue and Serverless. - Fashion-specific search engine built with Elasticsearch. - Web store and merchant onboarding apps built with React, Redux, CSS Modules, and Webpack. Deployed on AWS S3, CloudFront, Route 53. - Automated email marketing and push notifications helped improve conversion rates and increased user retention. First product we built at nFlate was a Recommendations as Service, a Shopify app built with Python and Javascript. - Built the delivery mechanism for the recommender system. Recommendations are injected as third-party JavaScript widgets with perfect site matching styles based on shop’s Shopify theme. - Recommendations provided up to 20% increase in revenue. - Built merchant onboarding app and performance dashboards in Angular and Python with Flask. --- We make SiBi (See It Buy It) the mobile first, AI-based fashion marketplace. SiBi lets shoppers find and buy matches to Instagram posts, shop by photo or any color. The holy grail of accelerated mobile discovery. Find and buy fashion anywhere, anytime. Partnership with Shopify and their 500k merchants. Get the app on iOS or Android: http://bit.ly/linkedinsibi ### Lead Front End Developer @ Tapp Media, LLC Jan 2014 – Jan 2016 | San Francisco Bay Area Built a top notch web experience for TAPP's over-the-top (OTT) streaming services. Lead the migration to a modern React front-end stack using React with Redux app, Node.js, Express and server-side rendering. Built a point of sale mobile app with Ionic framework (Angular) to securely take offline credit card orders at conferences. The subscription user base increased week over week as a result of conference subscriptions. Grew company KPIs by iterating on and learning from A/B tests. --- TAPP is building the most popular collection of niche television channels in the world, connecting super-fans to the personalities they can't get enough of. ### Software Engineer @ Conduit Jan 2012 – Jan 2014 | Foster City Worked with the sales team to help prospective customers to understand the power of Conduit. Demonstrated technical features, capabilities, engaged in proof of concepts, troubleshooting potential roadblocks and helping convert prospects into successful customers. On-boarded and supported customers on the Conduit platform. Which included Javascript APIs, Windows & OSX installers, and command line tools. Built high traffic and scalable user facing web apps. URL auto correct app had over 2,000 requests per second at peak times. DivX web app had over five million downloads in the first year. Led the initiative to open-source useful internal tools. Wrote and maintained customer facing API documentation. Data analysis using Hadoop, Business Objects, Node.js, to discover trends in data. Saved company from overpaying $50,000 a month on a contract by geolocating and deduping 250 million IP addresses. UX design and development for apps, landing pages, internal tools, pitch decks, banners, product demos. ### Software Engineer @ Webtab, Inc. Jan 2012 – Jan 2012 | San Francisco Bay Area Enhance internal tools. Observe internal use and needs, then build new features to address these needs using GWT framework and RESTful web services. Improve stability of iPhone, Android, and mobile products through ad-hoc testing. Log well documented bug reports in YouTrack. Regression test new builds. Ensure API stability by writing unit tests in Groovy and maintaining test suite. ### Web Developer @ KUSP Radio Jan 2011 – Jan 2012 | Santa Cruz, CA Design, develop, and maintain Wordpress and Tumblr themes. Built using PHP, MySQL, JavaScript. Optimize RSS feeds and integrate social media interaction for better SEO. Write W3C standards compliant and cross browser code. Meet tight deadlines set by board of directors. ### Web Developer @ UCSC Arts Jan 2009 – Jan 2011 | UCSC Transformed Photoshop layouts into pixel perfect CMS themes using HTML, CSS, and Flash. Worked closely with graphic designer and faculty to develop easy to use and accessible sites for each of the six arts programs: art.ucsc.edu, arts.ucsc.edu, danm.ucsc.edu, havc.ucsc.edu, music.ucsc.edu, theater.ucsc.edu ### Web Developer @ Viva Live Oak Jan 2009 – Jan 2009 | Santa Cruz, CA Created a bilingual media website to showcase organization's community photos. ### Freelance Web Developer @ Freelancer Jan 2006 – Jan 2008 | San Francisco Bay Area Designed and built web sites for local clients using HTML, CSS and Javascript. Trained clients on how to maintain their web presence. ## Education ### B.A. in Computer Science University of California, Santa Cruz ### B.A. in Film & Digital Media University of California, Santa Cruz ## Contact & Social - LinkedIn: https://linkedin.com/in/petarbojinov - Portfolio: https://petarbojinov.com/ --- Source: https://flows.cv/petar JSON Resume: https://flows.cv/petar/resume.json Last updated: 2026-04-12