# Pete Lada

> Product Design & Eng @ Perplexity AI

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/petelada

https://work.petelada.com

Design engineer and product design generalist.

## Work Experience
### Member of Technical Staff, Product Design @ Perplexity
Jan 2024 – Present | San Francisco Bay Area

### Board Member @ Guidebook Inc.
Jan 2020 – Present

### Co-founder, Lead Product Designer, Design Director, Board Member @ Guidebook Inc.
Jan 2011 – Jan 2020
I served as the lead product designer and design director at Guidebook. 
- Led product design across Guidebook's suite of products
- Managed a team of designers both within the bay area and abroad
- Developed, maintained, and evolved Guidebook's brand and visual identity
- Created and maintained our CSS framework
- Created and maintained our design system across iOS, Android, React (Guidebook Beacon)
- Contributed to various front end development projects
- Interface code & design (React, iOS, Android)

### Staff Product Designer @ Eco
Jan 2021 – Jan 2024

### Product Design Lead, Product Platform @ Quora
Jan 2020 – Jan 2021
- React component library: Component abstraction and development.
- Design systems: leading Qblocks, Quora's design system, which is a featured system on designsystems.com (https://www.figma.com/community/file/1022238667743756269)
- Design review board (DRI): every product launch goes through a comprehensive review process. I lead the group responsible for ensuring design conformity, strategy, and implementation.

### Creative Director @ Proxima Labs
Jan 1999 – Jan 2011
Co-created Proxima Labs, a small web design & development company. Worked with companies and organizations such as Slashdot.com and Princeton University.

After getting into mobile app development, we created Guidebook (launched as "The Conventionist" and quickly transitioned it to a new company.

### Technical Lead @ Cisco
Jan 2010 – Jan 2011

### Web Developer @ Cisco
Jan 2009 – Jan 2010

### Co-founder, designer/developer @ snoopr.net
Jan 2007 – Jan 2008
Co-founder of snoopr.net, a social deal-finding site labeled as "digg for deals". Acted as lead designer and front-end developer. Helped deal with marketing, affiliate management, positioning, outreach, and brokering the eventual sale. 

Snoopr was sold to RetailMeNot in 2008.

### Web Developer @ State Street Global Advisors
Jan 2007 – Jan 2007
Second internship with SSgA working in the interactive department. Worked on developing a new version of the SSgA intranet homepage.

### Web Content Associate @ State Street Global Advisors
Jan 2006 – Jan 2006
Worked as an intern within SSgA. Initially was responsible for updating content on the intranet, but soon branched out into developing new pages or portals within the SSgA intranet.


## Education
### B.S. in Business Admin., MIS & Marketing
Northeastern University


## Contact & Social
- LinkedIn: https://linkedin.com/in/pklada
- Portfolio: https://work.petelada.com
- Portfolio: http://guidebook.com

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Source: https://flows.cv/petelada
JSON Resume: https://flows.cv/petelada/resume.json
Last updated: 2026-04-13