As the first design hire, I am responsible for architecting the end-to-end user experience and product strategy for our AI-driven career platform. My work focuses on transforming proprietary research and LLM-driven insights into an intuitive, student-facing mentorship engine.

Key Contributions:

Strategic Product Pivot: Spearheaded the transition from a static career database to an AI-driven mentorship engine, identifying the need for guided assurance over raw data.

Architecture of Clarity: Designed the core UX logic to turn complex career data into supportive, interactive mentorship experiences.

Functional Truth: Built high-fidelity prototypes using modern frameworks to stress-test technical feasibility and align executive stakeholders on the product vision.

As the founding design lead, I am responsible for the end-to-end user experience and visual identity of the Aspireship learning platform. My work focuses on building a bridge between educational outcomes and career success through behavioral design and a culture of transparent, cross-functional collaboration.

Key Contributions:

Behavioral Design Leadership: Led the design of the core learning platform, utilizing behavioral psychology to increase course completion rates and certification success.

Scalable Identity: Established a robust visual identity and design system, streamlining the handoff process and ensuring brand cohesion across the entire user lifecycle.

Alignment and Iteration: Facilitated weekly open product forums to maintain cross-functional transparency, ensuring company-wide alignment and rapid feedback integration during the development process.

Following the acquisition of Frederick/Booker by MINDBODY, I led the strategic integration of automated marketing tools into the global enterprise ecosystem.

Key Contributions:

Acquisition Integration: Navigated the strategic challenges of a major acquisition by integrating the Frederick automated marketing suite into the MINDBODY enterprise ecosystem.

Service Design and Alignment: Audited end-to-end user journeys to eliminate cross-platform inconsistencies, resulting in a unified experience for thousands of global clients.

Strategic Mentorship: Provided design critique and professional mentorship to senior and junior designers, fostering a culture of craft excellence and systems thinking.

As the design lead for Frederick, I focused on building a scalable, high-performance product that could thrive through an acquisition. I prioritized technical efficiency and a metrics-driven design approach to ensure our platform remained a market leader in automated marketing for small businesses.

Key Contributions:

Systemic Efficiency: Developed a platform-agnostic, CSS-only design system using Atomic Design principles, reducing front-end development time by 30%.

Quantifiable Impact: Redesigned the core platform interface, contributing to a churn reduction from 5% to 3% and an NPS score of 40.

Brand Evolution: Led leadership offsites to refine the brand identity, ensuring a successful visual union of company legacies during the acquisition phase.

Industry-Vertical Innovation: Helped spearhead the product design for Financial Services Cloud, establishing the foundational user experience and interface for Salesforce’s entry into specialized industry verticals.

Technical Storytelling: Coded and demonstrated a high-stakes functional prototype live on stage for the Financial Services Keynote at Dreamforce, bridging the gap between conceptual vision and live execution.

Narrative Strategy: Facilitated the story mapping and experience architecture required to distill complex technical capabilities into a compelling, stage-ready user narrative.