# Peter Baunach > Product Designer & Builder Location: San Francisco, California, United States Profile: https://flows.cv/peterbaunach I am a Product Designer and builder at heart. I specialize in navigating deep ambiguity to find the intersection of feasibility and meaningful user value. My expertise lies in architecting scalable design systems, leading cross-functional teams, and coding high-fidelity prototypes, all of which help me bridge the gap between high-level strategy and execution. ## Work Experience ### Founding Designer (Head of Product and Design) @ Orchard Jan 2025 – Present As the first design hire, I am responsible for architecting the end-to-end user experience and product strategy for our AI-driven career platform. My work focuses on transforming proprietary research and LLM-driven insights into an intuitive, student-facing mentorship engine. Key Contributions: Strategic Product Pivot: Spearheaded the transition from a static career database to an AI-driven mentorship engine, identifying the need for guided assurance over raw data. Architecture of Clarity: Designed the core UX logic to turn complex career data into supportive, interactive mentorship experiences. Functional Truth: Built high-fidelity prototypes using modern frameworks to stress-test technical feasibility and align executive stakeholders on the product vision. ### Founding Designer (Head of Product and Design) @ Aspireship Jan 2020 – Present As the founding design lead, I am responsible for the end-to-end user experience and visual identity of the Aspireship learning platform. My work focuses on building a bridge between educational outcomes and career success through behavioral design and a culture of transparent, cross-functional collaboration. Key Contributions: Behavioral Design Leadership: Led the design of the core learning platform, utilizing behavioral psychology to increase course completion rates and certification success. Scalable Identity: Established a robust visual identity and design system, streamlining the handoff process and ensuring brand cohesion across the entire user lifecycle. Alignment and Iteration: Facilitated weekly open product forums to maintain cross-functional transparency, ensuring company-wide alignment and rapid feedback integration during the development process. ### Product Design Lead & Group PM @ Mindbody Jan 2018 – Jan 2020 Following the acquisition of Frederick/Booker by MINDBODY, I led the strategic integration of automated marketing tools into the global enterprise ecosystem. Key Contributions: Acquisition Integration: Navigated the strategic challenges of a major acquisition by integrating the Frederick automated marketing suite into the MINDBODY enterprise ecosystem. Service Design and Alignment: Audited end-to-end user journeys to eliminate cross-platform inconsistencies, resulting in a unified experience for thousands of global clients. Strategic Mentorship: Provided design critique and professional mentorship to senior and junior designers, fostering a culture of craft excellence and systems thinking. ### Head of Product Design @ Frederick Jan 2016 – Jan 2019 As the design lead for Frederick, I focused on building a scalable, high-performance product that could thrive through an acquisition. I prioritized technical efficiency and a metrics-driven design approach to ensure our platform remained a market leader in automated marketing for small businesses. Key Contributions: Systemic Efficiency: Developed a platform-agnostic, CSS-only design system using Atomic Design principles, reducing front-end development time by 30%. Quantifiable Impact: Redesigned the core platform interface, contributing to a churn reduction from 5% to 3% and an NPS score of 40. Brand Evolution: Led leadership offsites to refine the brand identity, ensuring a successful visual union of company legacies during the acquisition phase. ### UI/UX Manager, Product Innovation & Design @ Salesforce Jan 2014 – Jan 2016 Industry-Vertical Innovation: Helped spearhead the product design for Financial Services Cloud, establishing the foundational user experience and interface for Salesforce’s entry into specialized industry verticals. Technical Storytelling: Coded and demonstrated a high-stakes functional prototype live on stage for the Financial Services Keynote at Dreamforce, bridging the gap between conceptual vision and live execution. Narrative Strategy: Facilitated the story mapping and experience architecture required to distill complex technical capabilities into a compelling, stage-ready user narrative. ### UI/UX Designer @ Constant Contact Jan 2012 – Jan 2014 ### UI/UX Designer @ Boost Media, Inc. Jan 2011 – Jan 2012 ### UI/UX Designer @ Brightidea Jan 2008 – Jan 2011 ### UI/UX Designer @ Starview Technology Jan 2006 – Jan 2008 ## Education ### BFA in Studio Arts, Graphics Loyola Marymount University ## Contact & Social - LinkedIn: https://linkedin.com/in/pbaunach - Portfolio: https://pbaunach.github.io/portfolio --- Source: https://flows.cv/peterbaunach JSON Resume: https://flows.cv/peterbaunach/resume.json Last updated: 2026-04-13