Lead the Growth Design team, managing a group of senior ICs responsible for acquisition, activation, and retention across Reddit’s core surfaces.

• Top-of-funnel growth: SEO → mobile web acquisition → app conversion, and high-impact conversion opportunities driving DAU and long-term retention

• Strategic partnerships: Collaborate with external partners (e.g., Google, Apple, OpenAI) to deepen Reddit integrations and expand distribution channels

• Onboarding: Own end-to-end new user experience including account creation and interest selection (achieved 96% onboarding completion rate)

• Inbox & re-engagement: Oversee notifications ecosystem including push, email, and reactivation strategy

Leadership & impact:

• Establish a strong experimentation culture, driving a high volume of parallel tests with intentional optionality to accelerate learning and optimize outcomes

• Drive technical fluency within design by teaching designers how to code and integrating tools like Cursor into the workflow

• Push toward high-fidelity execution through prototyping and production-quality code, reducing handoff friction and increasing shipping velocity

• Operate as a player-coach, contributing hands-on IC work and shipping production experiences alongside the team

• Lead horizontal efforts to elevate cross-company understanding of Reddit’s growth model, user behavior, and product ecosystem

• Present strategy, product direction, and key growth initiatives to executive leadership, including the CEO, to inform decision-making

Designed and built an AI-driven meal planning platform, integrating LLMs to translate user preferences into structured, personalized plans. Try it out at www.fuelbridge.co

• Built the end-to-end product system, including design system, front-end architecture, and infrastructure setup

Integrated AI models into meal planning workflows, designing prompts and system behavior to handle ambiguous user input and generate consistent outputs

• Developed iterative feedback loops to improve recommendation quality and system reliability

• Operated as a full-stack product builder, combining design, engineering, and product strategy

• Managed and hired a team of six designers, driving UX strategy for user identity, growth, acquisition, and centralization across Meta's ecosystem.

• Owned core product surfaces, including core growth and user signal acquisition experiences for Facebook, Messenger, and Instagram affecting 3.5B+ users with a focus on emails, phone numbers, address books, location, and age.

• Defined strategic initiatives for centralized account usage and the migration to a unified Meta experience by aligning and influencing cross-organizational peers and leadership

• Conducted 206 candidate interviews, focusing on problem-solving evaluation and refining Meta’s product design hiring strategy.

• Increased team efficiency by 30%, optimizing workflows and design velocity through structured mentorship, onboarding, and coaching.

• Led IC Circles & Office Hours, fostering a strong design culture with a 90% satisfaction rate among participants.

• Set org strategy by focusing on key design priorities and landing 0-1 initiatives by aligning and influencing cross-organizational partners and peers

• Presented in 30+ Meta Design Reviews with directors and senior directors, including a review with Mark Zuckerberg, influencing company-wide UX vision and execution.

• Led UX strategy and execution for Meta Account phone number and email address acquisition and management, rolled out to 4+ billion users across Instagram, Messenger, Reality Labs, Facebook, and WhatsApp

• Led and landed the design vision and execution for mitigating 91 million high risk users across Facebook from being locked out of their accounts

• Drove Apple iOS18 contact import mitigation for Facebook by redesigning the core login experience to maximize address book uploads, securing cross-functional alignment between design, PM, and engineering to unblock a critical acquisition funnel.

• Led the execution of Meta's COVID-19 tracker, a net new public dashboard that showcased the spread of COVID-19. Worked closely with the CDC and NHS. The dashboard was used to inform public policy and help policy makers implement county level decisions based on real time data.

• Led the redesign of Deltoid, Meta's internal experimentation software used by the organization to deploy and run experiments.

• Shipped two major machine-learning-assisted experimentation tools, improving decision-making at scale.

• Designed and launched Experiment Hub, a net new internal surface that centralized all experimentation insights and ongoing experiments

• Developed the end-to-end experience for browsing and managing sequences, enabling better workflows for data scientists and engineers.

• Shipped major improvements to template management, driving adoption and increasing efficiency in experimentation.

• Played a strategic role in experimentation tooling, proactively generating product ideas that influenced roadmaps.

• Built a design system for internal analytics tools, improving consistency across experimentation platforms.

• Launched Office Hours, a scalable process for providing design support with limited resources.

• Mentored and supported multiple designers and an intern, creating space for others while expanding strategic contributions.

• Acted as a key contributor in critiques, shaping team-wide design quality and product decisions.

• Led the UX design for an iOS and Android digital banking app.

• Created wireframes and visual design mockups using Sketch, Adobe Photoshop and Adobe Illustrator.

• Helped determine the design direction of the digital product in a creative team of 9 people.

• Solved complex product and stakeholder design requirements through testing, squad collaboration and rapid 
design iteration to help drive decision-making.

• Heavily referred to and advised on using platform-relevant user-centered design principles and best 
practices.

• Rapidly created interaction design videos and clickable prototypes for qualitative and quantitative testing 
during every sprint.

• Used After Effects to create short and digestible videos to present to the wider stakeholder team. ▪ • Created HTML5 and CSS3 prototypes.

• Successfully communicated the vision, design, user experience and product details through videos, 
prototypes, mockups and flows within a loose structure that consisted of dedicated squads.

• Collaborated with the engineering, QA and marketing teams to refine the product feature set, prioritise user stories for build and define acceptance criteria.