# Peter Burjanec > Growth at Reddit | Ex-Meta | Ex-IBM | Ex-Dil Mil Location: San Francisco, California, United States Profile: https://flows.cv/peterburjanec I’m a Product Design Leader with a proven track record of building seamless, scalable experiences for 4B+ users across Meta’s platforms (Facebook, Instagram, Messenger, Reality Labs). At Meta, I: ✅ Led UX strategy for identity & authentication, defining how 3.5B+ users manage and secure their accounts. ✅ Designed & scaled Meta Account Representation (MAR), shaping the future of cross-platform authentication. ✅ Drove UX for Meta’s Content Library to support regulatory compliance & election transparency (EU & US Elections 2024). ✅ Prevented 91M+ account lockouts by improving Meta’s Contact Point & Recovery UX. ✅ Interviewed 206+ design candidates, shaping Meta’s hiring bar for product designers. Beyond Meta, I co-founded & led design at Dil Mil, scaling a matchmaking platform to millions of users before its successful acquisition. I also led UX strategy for IBM & Oliver Wyman, designing enterprise-scale solutions for global clients in fintech, energy, and AI. I thrive at the intersection of UX, AI, and systems design, crafting intuitive, high-impact experiences that drive business outcomes. ## Work Experience ### Growth Product Design @ Reddit, Inc. Jan 2025 – Present | San Francisco, CA Lead the Growth Design team, managing a group of senior ICs responsible for acquisition, activation, and retention across Reddit’s core surfaces. • Top-of-funnel growth: SEO → mobile web acquisition → app conversion, and high-impact conversion opportunities driving DAU and long-term retention • Strategic partnerships: Collaborate with external partners (e.g., Google, Apple, OpenAI) to deepen Reddit integrations and expand distribution channels • Onboarding: Own end-to-end new user experience including account creation and interest selection (achieved 96% onboarding completion rate) • Inbox & re-engagement: Oversee notifications ecosystem including push, email, and reactivation strategy Leadership & impact: • Establish a strong experimentation culture, driving a high volume of parallel tests with intentional optionality to accelerate learning and optimize outcomes • Drive technical fluency within design by teaching designers how to code and integrating tools like Cursor into the workflow • Push toward high-fidelity execution through prototyping and production-quality code, reducing handoff friction and increasing shipping velocity • Operate as a player-coach, contributing hands-on IC work and shipping production experiences alongside the team • Lead horizontal efforts to elevate cross-company understanding of Reddit’s growth model, user behavior, and product ecosystem • Present strategy, product direction, and key growth initiatives to executive leadership, including the CEO, to inform decision-making ### Co-Founder @ FuelBridge Jan 2025 – Present Designed and built an AI-driven meal planning platform, integrating LLMs to translate user preferences into structured, personalized plans. Try it out at www.fuelbridge.co • Built the end-to-end product system, including design system, front-end architecture, and infrastructure setup Integrated AI models into meal planning workflows, designing prompts and system behavior to handle ambiguous user input and generate consistent outputs • Developed iterative feedback loops to improve recommendation quality and system reliability • Operated as a full-stack product builder, combining design, engineering, and product strategy ### Growth Product Design Manager @ Meta Jan 2020 – Jan 2025 | Menlo Park, CA • Managed and hired a team of six designers, driving UX strategy for user identity, growth, acquisition, and centralization across Meta's ecosystem. • Owned core product surfaces, including core growth and user signal acquisition experiences for Facebook, Messenger, and Instagram affecting 3.5B+ users with a focus on emails, phone numbers, address books, location, and age. • Defined strategic initiatives for centralized account usage and the migration to a unified Meta experience by aligning and influencing cross-organizational peers and leadership • Conducted 206 candidate interviews, focusing on problem-solving evaluation and refining Meta’s product design hiring strategy. • Increased team efficiency by 30%, optimizing workflows and design velocity through structured mentorship, onboarding, and coaching. • Led IC Circles & Office Hours, fostering a strong design culture with a 90% satisfaction rate among participants. • Set org strategy by focusing on key design priorities and landing 0-1 initiatives by aligning and influencing cross-organizational partners and peers • Presented in 30+ Meta Design Reviews with directors and senior directors, including a review with Mark Zuckerberg, influencing company-wide UX vision and execution. • Led UX strategy and execution for Meta Account phone number and email address acquisition and management, rolled out to 4+ billion users across Instagram, Messenger, Reality Labs, Facebook, and WhatsApp • Led and landed the design vision and execution for mitigating 91 million high risk users across Facebook from being locked out of their accounts • Drove Apple iOS18 contact import mitigation for Facebook by redesigning the core login experience to maximize address book uploads, securing cross-functional alignment between design, PM, and engineering to unblock a critical acquisition funnel. ### Senior Product Designer @ Meta Jan 2018 – Jan 2020 | San Francisco Bay Area • Led the execution of Meta's COVID-19 tracker, a net new public dashboard that showcased the spread of COVID-19. Worked closely with the CDC and NHS. The dashboard was used to inform public policy and help policy makers implement county level decisions based on real time data. • Led the redesign of Deltoid, Meta's internal experimentation software used by the organization to deploy and run experiments. • Shipped two major machine-learning-assisted experimentation tools, improving decision-making at scale. • Designed and launched Experiment Hub, a net new internal surface that centralized all experimentation insights and ongoing experiments • Developed the end-to-end experience for browsing and managing sequences, enabling better workflows for data scientists and engineers. • Shipped major improvements to template management, driving adoption and increasing efficiency in experimentation. • Played a strategic role in experimentation tooling, proactively generating product ideas that influenced roadmaps. • Built a design system for internal analytics tools, improving consistency across experimentation platforms. • Launched Office Hours, a scalable process for providing design support with limited resources. • Mentored and supported multiple designers and an intern, creating space for others while expanding strategic contributions. • Acted as a key contributor in critiques, shaping team-wide design quality and product decisions. ### Lead Product Designer @ Oliver Wyman Jan 2017 – Jan 2018 | London, United Kingdom • Led the UX design for an iOS and Android digital banking app. • Created wireframes and visual design mockups using Sketch, Adobe Photoshop and Adobe Illustrator. • Helped determine the design direction of the digital product in a creative team of 9 people. • Solved complex product and stakeholder design requirements through testing, squad collaboration and rapid 
design iteration to help drive decision-making. • Heavily referred to and advised on using platform-relevant user-centered design principles and best 
practices. • Rapidly created interaction design videos and clickable prototypes for qualitative and quantitative testing 
during every sprint. • Used After Effects to create short and digestible videos to present to the wider stakeholder team. ▪ • Created HTML5 and CSS3 prototypes. • Successfully communicated the vision, design, user experience and product details through videos, 
prototypes, mockups and flows within a loose structure that consisted of dedicated squads. • Collaborated with the engineering, QA and marketing teams to refine the product feature set, prioritise user stories for build and define acceptance criteria. ### Senior Product Designer @ John Hancock Jan 2017 – Jan 2018 | San Francisco Bay Area • Created the onboarding UX for a complex fin-tech product focused on investing for young adults • Simplified complex financial concepts into digestible chunks and educated the user • The app was featured by Apple due to its simplicity and aesthetic style resulting in 550% download increases week to week ### Lead Product Designer @ IBM iX Jan 2016 – Jan 2017 | London, United Kingdom • Led the design exploration for a multi-platform B2C mobile software product for a major oil & gas client to be deployed globally. • Managed an off-shore design team of 2. • Facilitated meetings with the client and guided the product owner through the discovery and iteration stages. • Facilitated testing preparations by creating iterative prototypes for guerrilla and recruited testing using InVision. • Created a scalable native end-to-end iOS component library for rapid iteration using Sketch and Adobe Illustrator. • Designed 80% of the UI in 6 weeks. • Managed an international design team through Agile to ensure simultaneous and consistent design expansion for iOS and Android. • Created brand-enriching animations and micro-interactions using Adobe After Effects and Adobe Edge. • Made HTML5 and CSS3 interactive prototypes to showcase potential visual design directions to an international team of stakeholders. • Created a streamlined styleguide and asset-generating framework using Zeplin that helped reduce styleguide preparation time by 70% and improved developer handoff. • Communicated directly with the development team to ensure design and development parity through daily stand-ups and ad-hoc meetings. • Presented the design framework, exploration and approach to C-level stakeholders. • Used a data-driven approach to improve usability and user experience through daily guerrilla testing. • Created user flows and wireframes using Omnigraffle. • The service experienced a 95% user experience satisfaction and completion rate for recruited users after 4 sprints of rapid iterations and daily user tests. • Guided the experience team by reviewing their test scripts and providing feedback. • Created designs based off user stories through ideation sessions with the product owner using Jira ### VP of Design, Founding Team @ Dil Mil Jan 2015 – Jan 2016 | San Francisco, USA • Created and defined the product visual identity through moodboarding sessions, target demographic research and team collaboration. • Created complete, end to end native iOS and Android designs in the span of 2 months following a constant iteration agile model. • Designed and developed mobile-friendly, web-based interactive virtual reality scenes for the Oculus Rift and Google Cardboard using A-frame, Photoshop, Javascript and Sketchup. • Created a multiplatform dynamic modular styleguide and asset extraction system that minimised development update overheads to less than one hour and allowed for both major and minor design changes to be implemented into the final product simultaneously after a new design had been pushed. • Designed and prototyped interface interaction flows to flesh out new feature sets and experiment with alternate product offerings with the use of interactive HTML5 prototypes and animations. • Facilitated A/B experiments through close collaboration with the product team and service stakeholders to better understand demographic needs and focus on a data-driven solution. • Sketched, prototyped, designed and coded the official website using Omnigraffle, Sketch, Atom and the Adobe Suite. Later introduced modular PHP component support to help streamline and centralise universal updates to core elements. • Created an innovative web solution that allowed product feature updates to be pushed to the native app interface completely removing the need for native components to be introduced every time the product was shipped by utilising the Zurb Foundation responsive web framework while saving development resources. • Created highly scalable interactive prototypes for testing and product exploration using Sketch, Flinto, Marvel, HTML5/CSS3 and Adobe Edge. • Created animations, native product micro interactions and marketing material with the use of After Effects and Adobe Edge. ### Guest Lecturer @ Imperial College Business School Jan 2016 – Jan 2016 • Introduced students to the technology landscape with a deep focus on UX and product design, explaining the underlying workflows and software interdependencies from the ideation stage to final product deployment and all the steps in-between. • Taught students the importance of design-driven product solutions with universal principles of design as the foundation. • Explained the pros and cons of specific industry software such as Adobe Photoshop, Sketch, Adobe Illustrator, Omnigraffle and Axure. • Gave an in-depth overview of the handoff processes between UX, UI and Dev and core responsibilities that roles carry. ### Senior UX/UI Designer @ Idean UK Jan 2015 – Jan 2016 | London, United Kingdom ▪ Lead design discovery and concept validation prototyping teams for mobile and tablet applications to deliver high and low fidelity mockups, wireframes, prototypes, and visual designs in weekly sprints. ▪ Facilitated concurrent user testing sessions for new product categories validation in the United Kingdom, Italy, Germany and Spain. ▪ Designed and developed iOS and web-based interaction plans, wireframes and designs for a new automotive connected device utilising proprietary mobile telephony and internet technology solutions, as well as on board diagnostics to create a user-friendly communication device that would enable constant connectivity to the internet and provide users with a way to monitor their vehicle’s mechanical safety. ▪ Designed and partly developed a mobile and web-based personal safety service for validation in various demographics to help increase peace of mind and provide rapid medical assistance for elderly users if an emergency arises. ▪ Prototyped and tested an offline communication method and that would allow users to communicate using their mobile phones in areas with no cellular signal ▪ Researched, created and implemented mobile and responsive service blueprints, user flows, wireframes, use cases, design documentation, style guides, mockups, and animated interactive prototypes with Sketch, Photoshop, Adobe Edge, HTML5 and CSS3. ### Senior Design Engineer @ VRBO HomeAway Jan 2015 – Jan 2015 | London, United Kingdom • Designed highly engaging and interactive landing pages for VRBOs core product portfolios • Developed the front-end for all landing pages using HTML5, CSS3 and JS • Worked with an international team of 6 designers and 2 developers ### Lead UX/UI Designer @ Apptivation Jan 2015 – Jan 2015 | London, United Kingdom ▪ Successfully finished and submitted 3 complete wireframe deliverables for a banking solution on iOS, Android and Windows for mobile and tablet in the span of 6 weeks using Omnigraffle. ▪ Formed and improved lead user stories to better define and explore the core product elements such as account overviews, transferring money between accounts, mobile top-up and security verification checks. ▪ Created technical documentation for each platform through information architecture schematics based on the client’s information stack from a 200 page source document. ▪ Reviewed and approved usability testing plans for on-site cross city testing in Ireland. ▪ Compiled part of a post usability testing review sheet initially proposed by a UX peer. ▪ Initiated, formed and developed visual mood boards to define the the product’s creative direction. ▪ Lead an in-house creative direction workshop with 2 senior UI designers to define the visual foundations of the product. ▪ Created and delivered a 30 page creative direction guide for client review. ▪ Interviewed 3 candidates for senior UI roles and provided final hiring input among the senior team. ▪ Created lead UI prototypes for iOS mobile using Adobe Photoshop. ▪ Created clickable and animated web prototypes for iOS mobile using Adobe Edge. ▪ Presented an onsite UX and UI execution work plan and hosted a conceptual exploration workshop to help explore the client’s vision for the product at client head office in Ireland to a senior team of 8. ### Senior UX/UI Designer @ Betfair Jan 2014 – Jan 2015 | London, United Kingdom • Defined interaction models, user task flows, UI specifications and animation sequences for mobile, tablet and desktop applications, service categories and features as part of a six-member innovations team at the world’s largest online betting exchange. • Created specifications, wireframes, visual mock-ups, animations and clickable prototypes for web, iPad and iPhone with Adobe Edge, HTML, and CSS. • Designed interaction animations with Omnigraffle, Photoshop, and Edge. • Lead weekly user testing to determine requirements, articulate user needs, and validate new services and products with six new participants per week, and gathered user testing data for UX team review. • Lead a team of six iOS developers designing and creating a new betting service feature for Apple Watch, which included wire framing and prototyping. • Communicated scenarios, end-to-end experiences, interaction models, and screen designs to the director of innovation, UX researchers, and project managers through weekly meetings and e-mail reports. • Supervised and managed a junior UX designer, which included assigning, delegating, and reviewing the consumer research data. • Provided style guides for developers to ensure the final version looked and performed identical to the original design with regards to visuals, typography, animations, colours, and assets. • Provided UX interaction and design improvements for the current company website and betting system. ### UX/UI Designer @ Idean UK Jan 2014 – Jan 2014 | London, United Kingdom • Oversaw the complete redesign of Barclaycard’s credit card portal for 210k active users. • Supervised a team of two junior designers using the Agile framework. • Created service blueprints, high level designs, a shared style guide, and a core design concepts document and coordinated their implementation with a six-member development team. • Researched, created and implemented service blueprints, user flows, wireframes, use cases, design documentation, style guides and mock-ups with Photoshop, Omnigraffle, Sketch and Keynote. • Created and implemented new functionality and associated user interfaces that allowed users to manage their company cardholders and balances, set up new accounts, pull reports, and message employees. • Oversaw weekly user testing sessions with QA, development, and design staff and between six and 80 users, documented and reviewed user feedback, and planned improvements based on feedback. • Implemented and delivered regular design progress updates to the Barclaycard executive team in reports and during biweekly meetings. • Consolidated and streamlined third-party services and designs, standardized branding, and implemented a new user experience with Omnigraffle and the Adobe Suite. • Prepared the final deliverables for handoff to design office, which included collating documents and code in a navigable directory with relevant notes, and creating a dedicated design and core concepts document. • Gathered requirements from the Barclaycard digital products executive team and senior business analysts. • Trained five junior business analysts on Jira and Confluence. ### UX/UI Instructor, Event Organizer June 2014 – July 2014 @ StartupHouse Jan 2014 – Jan 2014 | San Francisco, London • Organized four, eight-hour mobile UX/UI design workshops with 12 attendees each while managing a workshop assistant. • Taught attendees lessons on creating wireframes using Omnigraffle, developing Photoshop mock-ups for iOS, and deploying prototype mobile applications to a device. ### UX/UI Designer @ Monitise Create Jan 2013 – Jan 2014 | London, United Kingdom • Designed and implemented mobile and tablet application mock-ups, wireframes, prototypes, and visual designs for high profile financial clients, including US Bank, O2 Germany, and Lloyd’s. • Created and implemented graphics, styleguides, mock-ups, and wireframes using Adobe Photoshop, Illustrator, and InDesign as well as Omnigraffle, Axure, Coda 2, Sublime, Atom, and Origami. • Conceptualised and designed a pitch app under a one-week deadline that lead to the acquisition of a $400MM international contract. • Provided progress updates and detailed deadline and feature set issues during daily SCRUM meetings. • Gathered client requirements on application features and aesthetics, while submitting revisions and gathering feedback during weekly client meetings and daily communications. • Coded prototype front-end demos in HTML5 and CSS. • Conducted A/B user testing on applications to determine the most efficient user experience options. • Automated asset exporting processes as well as typography, colour, and padding adjustments using custom Java and Adobe Photoshop scripts, which reduced application change implementation time 80%. • Developed a banking institution web interface in two weeks, six months ahead of schedule and winning the agency a client contract ### UX/UI Designer, Co-Founder @ Treovi Jan 2012 – Jan 2013 | Geneva Area, Switzerland • Designed, wireframed, and prototyped a website and mobile application UX with a HTML/CSS and JavaScript front-end for a hotel booking and listing company. • Developed and built a robust vendor UI extranet with Coda 2 which allowed client hotel owners to manage and modify properties and listings. • Prototyped new feature sets in coordination with the CTO, including drag-and-drop photo upload, resolution-responsive scaling design, dynamic map systems, and rating systems. ### UX/UI Designer, Co-Founder @ Appointably LTD Jan 2012 – Jan 2012 | London, United Kingdom • Designed an end-to-end CRM and vendor management iOS app, web-based interface, and website for a small business management software package which earned 2nd place at Google Startup Weekend London 2012. • Managed and trained a junior designer in UI design basics, as well as asset preparation, wireframing, and Adobe suite usage and functionality. ### UX/UI Designer, Founder @ Atlantic Syndicate LTD Jan 2011 – Jan 2012 | London, United Kingdom ## Education ### Bachelor's Degree in Business Management / Economics Edinburgh Napier University ### Bachelor's degree ISM University of Management and Economics ### A-levels Croydon College ## Contact & Social - LinkedIn: https://linkedin.com/in/peterburjanec - Portfolio: http://www.burjanec.com - Dribbble: https://dribbble.com/pburjanec --- Source: https://flows.cv/peterburjanec JSON Resume: https://flows.cv/peterburjanec/resume.json Last updated: 2026-04-13