• Drive conversion rate optimization through data-driven A/B testing, with results including up to 10% KPI improvements and $40K+ in incremental revenue from individual tests.

• Execute technical SEO initiatives by improving site architecture, metadata, and Core Web Vitals — successfully bringing multiple pages to “passing” status and boosting organic visibility.

• Deliver front-end development solutions in Shopify Plus using Liquid, JavaScript, HTML, and CSS, ensuring scalable, responsive, and brand-aligned user experiences.

• Build and launch new landing pages, sections, and interactive features to support campaigns, product drops, and growth initiatives.

• Enhance performance through site speed optimization, including asset compression, lazy loading, and code refactoring to reduce load times and improve engagement.

• Integrate and manage GA4 tracking, SEO tools, and analytics, turning data into actionable insights that inform CRO and growth strategy.

• Partner cross-functionally with marketing, design, and product stakeholders to deliver technical solutions aligned with revenue and brand goals.

• Built and maintained multiple Shopify storefronts across over 10 nationwide brands using primarily JavaScript, Shopify Liquid, HTML5, and CSS

• Collaborated company-wide to establish software engineering best practices based on Agile methodology including code reviews using Git/GitHub/Gitlab, daily stand-ups, and version control standards

• Increased online storefront revenues by an average of 20% in multiple stores by implementing new features and optimizing sites for performance and customer experience/retention