Volunteer mentor on a global platform serving 800,000+ designers and tech professionals worldwide. Completed 35 mentorship sessions (1,050+ minutes) and still going, advising designers on career transitions, portfolio reviews, and career development.

Led a portfolio of enterprise products for ServiceNow's enterprise-wide initiative to unify and optimize the digital customer experience across all touchpoints—spanning product, support, partner, and marketing journeys. Delivered solutions that improved information discovery, created cohesive experiences, reduced support case volumes, and provided personalized content tailored to individual needs, while integrating AI technologies to enhance discoverability and personalization.

Key Responsibilities:

• Managed design team through full product lifecycle, from strategic planning and innovation to tactical execution

• Mentored designers on design approach, solutions, and techniques

• Oversaw delivery of high-fidelity design artifacts including prototypes, task flows, through rapid iteration

• Collaborated closely with Product Management and Engineering teams from initial strategy through final delivery, maintaining a strong design perspective at the leadership level and ensuring cohesive execution.

• Assist in conducting user needs assessment, task analysis and develop user profiles; identify key tasks for user research, competitive analysis and user testing, develop usability plans

• Experience participating in the complete product development lifecycle

• Championed design system adoption and evolution across the platform

Design leadership for Apple’s content distribution and management platform encompassing App Store, Podcasts, Apple TV+, TV app, Sports, TestFlight, Apple Music and Apple Music for Artists. Apple’s platform enables developers, top-tier media companies, content creators, and artists a way to manage, distribute and monitor performance of their content on Apple services and experiences.

• Led platform approach for designing localized products and features across Apple's content provider offerings: App Store Connect, Podcasts Connect, TV Connect, Apple Music Connect, and Apple Music for Artists.

• Acquired funding from business units to build 3 new services from the ground up, establish dedicated design teams, and expand the existing team.

• Partnered with product managers, engineers, and other stakeholders to define and prioritize requirements and strategic plans.

• Lead critiques and design reviews to ensure quality and consistency in pixel perfect solutions.

• Attract, retain, and grow diverse design talent, including managers, across multiple locations.

• Created a comprehensive design system, including guidelines and reusable components for the content platform and Apple operational tools.

• Assign projects and manage resource capacity across 5 business lines with competing priorities.

• Deeply engaged in the unique nuances and distinct characteristics of each content type to drive meaningful solutions for each of the businesses across web, iOS, Apple TV, and Vision OS.

• Provided design direction for employees and vendors to ensure a consistent and cohesive user experience across Apple products, marketing sites, and resources/help.

• Spearheaded concept explorations outside of feature cycles to shape the multi-year roadmap and product vision for App Store Connect, Apple Music, and Artists, driving strategic direction and innovation.

• Collaborated with marketing on feature launches to promote awareness and adoption through email campaigns and website updates.

• Designed user experience for personalized one-of-a-kind photo gifts, which resulted in increased customer satisfaction, and doubling revenue in 2010 to $7 million.

• Drove design strategy for youth sports websites, which is one of the strongest customer acquisition vehicles as well as the most viral of all site categories.

• Conceptualized and created design deliverables for AYSO team sites resulting in 6,796 sites in 7 months and 91% overall customer satisfaction.

• Collaborated with pm to develop a youth sports distribution solution through user stories and UCD process that allows Shutterfly to scale its sites to the private sports club market.

• Lead design effort for calendar project which included the creation of user experience specs, workflows, and mockups while utilizing web analytics that lead to a 40% new feature adoption and increased revenue.