# Peter Gremett > Senior Design Leader | Building Human-Centered Products | Ex-Apple Location: Sunnyvale, California, United States Profile: https://flows.cv/petergremett Over 15 years at Apple, I led design for content distribution platforms serving millions of creators worldwide — App Store Connect, Podcasts, TV, and Music for Artists. I grew a team from 1 to 18 designers and managers across multiple locations, launched five services from the ground up, and built design systems that unified competing business lines into coherent, scalable experiences. My work sits at the intersection of systems thinking, team leadership, and product strategy. I'm at my best when the problem is genuinely hard — complex multi-sided platforms, regulated environments, competing stakeholder priorities — and when design has real leverage to shape outcomes, not just polish surfaces. Outside of work, I volunteer weekly at Second Harvest Food Bank — it keeps me grounded in why good design matters and who it ultimately serves. I'm drawn to organizations where design has real leverage to improve people's lives. I hold 5 US patents in ecommerce search and discovery, have published peer-reviewed research, and recently completed Google's Generative AI Leader certification. If you're building something meaningful and need a design leader who can operate at both the strategic and craft level, I'd love to connect. pgremett@gmail.com ## Work Experience ### Mentor @ adplist.org Jan 2024 – Present | Sunnyvale, California, United States Volunteer mentor on a global platform serving 800,000+ designers and tech professionals worldwide. Completed 35 mentorship sessions (1,050+ minutes) and still going, advising designers on career transitions, portfolio reviews, and career development. ### Senior product design manager @ ServiceNow Jan 2025 – Jan 2026 | United States Led a portfolio of enterprise products for ServiceNow's enterprise-wide initiative to unify and optimize the digital customer experience across all touchpoints—spanning product, support, partner, and marketing journeys. Delivered solutions that improved information discovery, created cohesive experiences, reduced support case volumes, and provided personalized content tailored to individual needs, while integrating AI technologies to enhance discoverability and personalization. Key Responsibilities: • Managed design team through full product lifecycle, from strategic planning and innovation to tactical execution • Mentored designers on design approach, solutions, and techniques • Oversaw delivery of high-fidelity design artifacts including prototypes, task flows, through rapid iteration • Collaborated closely with Product Management and Engineering teams from initial strategy through final delivery, maintaining a strong design perspective at the leadership level and ensuring cohesive execution. • Assist in conducting user needs assessment, task analysis and develop user profiles; identify key tasks for user research, competitive analysis and user testing, develop usability plans • Experience participating in the complete product development lifecycle • Championed design system adoption and evolution across the platform ### Sr. Product Design Manager @ Apple Jan 2015 – Jan 2024 | Cupertino, Ca Design leadership for Apple’s content distribution and management platform encompassing App Store, Podcasts, Apple TV+, TV app, Sports, TestFlight, Apple Music and Apple Music for Artists. Apple’s platform enables developers, top-tier media companies, content creators, and artists a way to manage, distribute and monitor performance of their content on Apple services and experiences. • Led platform approach for designing localized products and features across Apple's content provider offerings: App Store Connect, Podcasts Connect, TV Connect, Apple Music Connect, and Apple Music for Artists. • Acquired funding from business units to build 3 new services from the ground up, establish dedicated design teams, and expand the existing team. • Partnered with product managers, engineers, and other stakeholders to define and prioritize requirements and strategic plans. • Lead critiques and design reviews to ensure quality and consistency in pixel perfect solutions. • Attract, retain, and grow diverse design talent, including managers, across multiple locations. • Created a comprehensive design system, including guidelines and reusable components for the content platform and Apple operational tools. • Assign projects and manage resource capacity across 5 business lines with competing priorities. • Deeply engaged in the unique nuances and distinct characteristics of each content type to drive meaningful solutions for each of the businesses across web, iOS, Apple TV, and Vision OS. • Provided design direction for employees and vendors to ensure a consistent and cohesive user experience across Apple products, marketing sites, and resources/help. • Spearheaded concept explorations outside of feature cycles to shape the multi-year roadmap and product vision for App Store Connect, Apple Music, and Artists, driving strategic direction and innovation. • Collaborated with marketing on feature launches to promote awareness and adoption through email campaigns and website updates. ### User Experience Manager and Designer @ Apple Jan 2011 – Jan 2015 | Cupertino, CA ### Lead User Experience Designer @ Shutterfly Jan 2010 – Jan 2011 | Redwood City, California, United States • Designed user experience for personalized one-of-a-kind photo gifts, which resulted in increased customer satisfaction, and doubling revenue in 2010 to $7 million. • Drove design strategy for youth sports websites, which is one of the strongest customer acquisition vehicles as well as the most viral of all site categories. • Conceptualized and created design deliverables for AYSO team sites resulting in 6,796 sites in 7 months and 91% overall customer satisfaction. • Collaborated with pm to develop a youth sports distribution solution through user stories and UCD process that allows Shutterfly to scale its sites to the private sports club market. • Lead design effort for calendar project which included the creation of user experience specs, workflows, and mockups while utilizing web analytics that lead to a 40% new feature adoption and increased revenue. ### UX lead and interaction designer @ VeriSign Jan 2009 – Jan 2010 | Mountain View, California, United States • Led the design and development of new features for the VeriSign Certificate Center Enterprise, which supports 4 million SSL certificates for 90% of the top 50 retailers. • Managed user requirements, design prototypes, and specifications to differentiate VeriSign's product offerings from competitors. • Guided a geographically distributed team, enhancing collaboration, quality, and accountability. Implemented management processes to prioritize projects effectively, ensuring success and clear communication across teams. • Authored design guidelines to create a consistent and user-friendly experience, reducing production time and costs. • Conducted usability testing to improve product usability and customer loyalty. Increased the visibility and impact of the User Experience department through events and engagements within the company. ### XD Manager and Design Lead @ Intuit Jan 2008 – Jan 2009 • XD lead and release point of contact for QuickBooks, a $164 million business. • Help teams overcome conflicting priorities, make timely, effective decisions while focusing on the critical few initiatives that make an impact for the business. • Actively build relationships within the organization before they are needed. • Provide design direction to achieve more successful outcomes for 55 new QuickBooks features. • Evaluate, hire, and manage design contractors to ensure a unified and easy-to-use experience for Cash Register Plus and QuickBooks Mac $14 million market. • Mentor junior designer on her design approach, design solutions, and techniques. • Design lead for projects within Intuit's Small Business Division. • Responsible for defining the user experience through UI requirements, flows, sketches, wireframes, and functional specs. • Collaborate with PM’s, QA, engineers, and visual designers in Mountain View and India to deliver a exceptional user experience for QuickBooks 4 million users. • Drive customer research and feedback ensuring a usable product. • Create and develop “unstructured time” project Matchme, winning Innovation forum’s honorable mention and garnering leadership’s attention. ### XD Team Lead @ Intuit Jan 2008 – Jan 2009 • Headed a team of Experience Designers and Researchers to define Shop, Buy, and Use experiences that delight our customers for: In Product Discovery, Quicken Coupons Center, Cash Register Plus. • Collaborated across functional areas and segments to promulgate a strong vision for user experience. • Guided the XD team and work in partnership with key stakeholders to ensure a good match between design processes/methodologies and development processes. • Provided design direction to team members to ensure delivery of high quality user experiences. • Fostered the Intuit XD Community through organizing activities, giving brown bags, and sharing knowledge via the XD blog. • Stepped up and took on the responsibility of coaching employees to provide them with support and leadership. Designed user experiences for Intuit’s Small Business Division. • Conducted competitive analysis to build domain knowledge and discover best practices that factored into strategic plan. • Collaborated closely with product manager and business leadership to define requirements and the overall product vision. • Produced concepts and sketches to demonstrate product vision and then worked with 3rd party to bring the product to life. • Proactively lead XD wide brainstorm session for design for delight competition, resulting in 2 patents and competition winner. ### Sr. User Experience Designer @ Intuit Jan 2006 – Jan 2008 • Designed user experiences for Intuit’s Payroll Division that has revenue of $158 million. • Created end to end customer experience for getting users “set up” and using the product. • Drove design research and iterated designs based on frequent customer feedback. • Presented concepts to internal payroll tax experts to obtain feedback and get buy in. • Improved user experience through multiple (agile) iterations. • Developed and drove Intuit wide XD internship program which brought in top talent and cultivated relationships with key universities. • Used “unstructured time” to design a Facebook game which drove QuickBooks downloads (120,000 users within 60 days). ### Manager of UI Design @ PayPal Jan 2005 – Jan 2006 | San Jose, California, United States • Managed UI Designers and provide design direction to deliver high quality detailed specifications while ensuring functional consistency across products or components. • Established and promoted a User-Centered Design (UCD) approach, improving agent-customer interactions using contextual inquiry and personas; demonstrated ROI gains from UCD implementation. • Directed a process to capture agent feedback, enhancing the quality of agent-tool interactions. • Created an "Innovation Process" to capture and implement new ideas, driving a world-class user experience. ### Principal UI Designer & Manager @ AOL Jan 2003 – Jan 2005 | Mountain View, California, United States • AOL Entertainment division reaches more than 16 million monthly unique users, through products that make it easy to discover, experience, listen to and buy music online. • Designed and directed UI design for music and gaming projects including Radio@aol, Video@ 3.0, AOL Media Player, Member storage, Digital media store. • Managed a design team of up to 7 contractors and employees for music and gaming products. • Designed a standardized set of media player controls for use across the entire AOL service. • Provided design direction and guidance for AOL id integration into Apple itunes. • Enhanced existing design for the client media player (no media management). • Lead user experience design for “AOL Media Player (AMP)” client application, which allows users to manage music, burn cd’s, import music, listen to internet radio, watch videos. • Served as the creative representative for company wide planning effort on media. ### Principal UI Designer / Manager @ AOL Time Warner Jan 2003 – Jan 2003 | Mountain View, California, United States • Lead designer responsible for several new features on You’re Got Pictures service which allows members to store, organize, print, access, and share their photos online., and the picture finder, which gave millions of AOL users direct access to their pictures throughout the client. • Developed task diagrams and UI concepts for multimedia storage for AOL members • Provided design direction and guidance to new design team to support YGP initiatives • Designed the UI including flows, concepts, and documentation for the client picture finder. • Quickly understood team issues, communication styles, research, and product requirements to swiftly deploy features in AOL 8.0. ### Principal UI Designer / Manager @ AOL Time Warner Jan 2002 – Jan 2003 | Mountain View, California, United States • Lead team to revamp web search for Netscape and CompuServe. This included the blending of Time Warner content into search results to showcase their rich content and help users find what they want. • Developed a UI strategy and created an interface that was extensible to Time Warner Properties. • Developed staffing plans and budget for my team with a centralized XD budget. • Developed a unified approach to search UI that was utilized across the Netscape and CompuServe services. ### Sr. UI Designer / Manager @ AOL Jan 1999 – Jan 2002 | Mountain View, California, United States • Directed a multi-disciplinary design team to deliver an e-commerce experience which integrated 100’s of merchant partners merchandise into one shopping experience. The Shop@ experience enabled user to find, decide and buy items from AOL, Netscape, and Compuserve. . • Coordinated and collaborated with researcher on plans and objectives. Developed personas based on research that were then used to guide product direction. • Designed and documented the UI for the “browse”, search, Quick Checkout, Shopping list, Shop@ Anywhere for the Shop@ experience. • Presented design direction and strategy to the division. • Established a division wide UCD process for product inception, creation and execution. ### Sr. Web Designer @ Excite Jan 1998 – Jan 1999 | Redwood City, California, United States ### Graphic Artist/Web Designer @ Silicon Graphics Inc Jan 1995 – Jan 1997 | Mountain View, California, United States ### Graphic Artist @ Animated Systems & Designs Jan 1995 – Jan 1995 | Palo Alto, California, United States ### Graphic Artist / Assistant Animator @ The Learning Company Jan 1994 – Jan 1995 | Fremont, California, United States ## Education ### BS in Illustration / Graphic design San José State University ### Design Academy of Art University ## Contact & Social - LinkedIn: https://linkedin.com/in/petergremett - Portfolio: http://designjedi.wordpress.com/ --- Source: https://flows.cv/petergremett JSON Resume: https://flows.cv/petergremett/resume.json Last updated: 2026-04-13