# Peter Jin Hong

> Principal Product Architect & Design Leader | Human-Centered AI, Conversational AI, Agentic AI | Trust-Driven UX Systems

Location: San Francisco, California, United States
Profile: https://flows.cv/peterjinhong

𝗠𝗼𝘀𝘁 𝗔𝗜 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝗱𝗼𝗻’𝘁 𝗻𝗲𝗲𝗱 𝗺𝗼𝗿𝗲 𝗶𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲—𝘁𝗵𝗲𝘆 𝗻𝗲𝗲𝗱 𝗺𝗼𝗿𝗲 𝗵𝘂𝗺𝗮𝗻 𝘁𝗿𝘂𝘀𝘁.
I help teams close the "Agentic Divide" by designing emotionally intelligent AI that builds trust, clarity, and human resilience at scale.

Hi. I’m Peter Jin Hong—a Humanist-Technologist and Principal Product Architect. For over 15 years across Google, high-stakes FinTech, and frontier venture labs, I’ve specialized in translating ambiguous behavioral science into shipped, scalable product architectures.

I don't just design interfaces; I define the Behavioral UI for conversational AI and multi-agentic systems. By bridging affective neuroscience with Agentic AI, I help teams engineer "Agentic Handovers" and dynamic UIs that prioritize explainability, user control, and cognitive sovereignty.

I’ve led and contributed to:
• Google Core & Assistant: Spearheaded 0→1 multimodal and conversational AI features, translating complex user behaviors into intuitive information verticals.
• EarnIn (FinTech): Led trust-first, dignity-centered product architecture; drove +1220 bps YoY retention via EQ-driven UX.
• Crosscourt.vc & Stealth: Incubating dynamic UIs and multi-agent workflows, utilizing rapid AI prototyping (vibecoding) to validate reasoning-aware conversational UX.
• Jigsaw & Google.org: Applied behavioral science to toxic speech detection (Perspective API) and global social impact platforms.

My work is grounded in a simple, empirically validated EQ-informed design framework:

𝗪𝗲 𝗴𝗲𝘁 𝘆𝗼𝘂—Attunement (intent + emotional context)
𝗪𝗲 𝗴𝗼𝘁 𝘆𝗼𝘂—Cognitive support (clarity, reasoning, options)
𝗬𝗼𝘂 𝗴𝗼𝘁 𝘁𝗵𝗶𝘀—Agency return (metacognitive scaffolding, confidence, momentum)

👉 Check my Featured section to see how this framework combats "cognitive deskilling" and improves psychological safety in human-AI teaming.

I work best with teams building AI where trust is not optional—founders, hiring managers, and research-led organizations who understand that the ultimate Human Moat is our capacity for meaning.

𝗜𝗳 𝘆𝗼𝘂’𝗿𝗲 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗔𝗜 𝘄𝗵𝗲𝗿𝗲 𝘁𝗿𝘂𝘀𝘁, 𝗲𝘅𝗽𝗹𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆, 𝗮𝗻𝗱 𝗰𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 𝗺𝗮𝘁𝘁𝗲𝗿... let’s talk.

## Work Experience
### Principal Product Designer & Advisor  |  EQ+AI (Human-centered innovation) @ crosscourt.vc
Jan 2024 – Present | San Francisco, California, United States
I lead 0→1 product design and R&D for Crosscourt’s internal AI incubator, advising founders building conversational, agentic, and multimodal AI products where trust, adoption, and psychological safety are critical to scale.

"In the AI-dominated landscape, we believe that products with a human touch will stand out and drive adoption" — crosscourt.vc Co-Founder, Francesco Favaro

𝗞𝗲𝘆 𝗖𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻𝘀
• Led design strategy for multiple stealth AI startups from concept to early traction
• Incubated agentic workflows, dynamic UIs, and reasoning-aware conversational UX (BrainBooster)
• Partnered with founders, PMs, and AI engineers to translate behavioral research into shipped product architectures
• Applied EQ-informed JTBD frameworks to improve user metacognition, confidence, and cognitive sovereignty

### Principal Product Designer & Advisor  |  Conversational AI @ Stealth Startup
Jan 2024 – Jan 2024 | NYC & Palo Alto
Advising an early-stage Conversational AI company on product vision and UX for human-AI collaboration, with a focus on emotionally intelligent interaction models and trust scaffolding.

𝗞𝗲𝘆 𝗖𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻𝘀
• Defined early product vision and UX principles for AI-assisted enterprise workflows
• Designed conversational and agentic interaction patterns to reduce cognitive load
• Engineered "Agentic Handover" states to preserve human authority and explainability
• Integrated behavioral science insights into model-driven UX decisions

### Director of Product Design @ EarnIn
Jan 2021 – Jan 2023 | United States
Led product design and UX strategy for a trust-critical fintech platform serving millions, focused on transparency, dignity, and financial empowerment.

𝗞𝗲𝘆 𝗖𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻𝘀
• Scaled and mentored a high-performing UX, UXR, and Content Strategy team (2.5x growth)
• Led 0→1 / 1→N end-to-end redesigns across consumer, identity (KYC), and fraud prevention flows
• Drove +1220 bps YoY retention via EQ-driven UX improvements and behavioral interventions
• Rebuilt product experience around transparency, systemic trust, and user empowerment

### Advisor — Google Health & Google for Startups | UX Research & Strategy @ Alphabet Inc.
Jan 2019 – Jan 2021 | NYC / Toronto
Advised Alphabet teams on human-centered UX strategy across healthcare, privacy, and global access—bringing behavioral science, trust, and emotional intelligence into high-stakes systems during COVID-era remote collaboration.

𝗞𝗲𝘆 𝗜𝗺𝗽𝗮𝗰𝘁
• Advised Google Health & Verily on AI-assisted diagnostic UX and information verticals
• Led tele-health UX for mDoc (Nigeria) via Google for Startups
• Consulted on privacy & mobility UX with Sidewalk Labs
• Applied behavioral science to improve adoption, clarity, and confidence in critical care

### Sr. Design & Research Lead — Search, Assistant, AI/ML, Trust & Safety @ Google
Jan 2018 – Jan 2019 | Mountain View, California
Led design and research initiatives across Google Search and Assistant, focusing on trust, conversational AI, and large-scale human-AI interaction. Partnered closely with leading Behavioral Scientists (Dr. Albert Bandura, Dan Ariely, Dacher Keltner) to drive EQ-informed innovation.

Behavioral Science Innovation Collaboration
• 2018 - 2019 / Search & AI / Trust & Safety / EQ Strategy Lead / collab: Dr. Albert Bandura
• 2013 - 2015 / Social Impact, Google.org / UX Lead / collab: Irrational Labs & Dan Ariely

𝗞𝗲𝘆 𝗖𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻𝘀
	•	Led UX for AI-based moderation and policy alignment tools deployed at global scale
	•	Designed conversational UX patterns for multi-turn, probabilistic AI systems
	•	Developed secure authentication and identity flows for AI-assisted products
	•	Advised leaders across Youth, Privacy, and Trust & Safety on EQ-informed design strategy
	•	Advised Jigsaw's Perspective API with behavioral science insights for toxic speech detection

### UX Manager & UX Lead — Google.org  |  Social Impact @ Google
Jan 2013 – Jan 2017 | Nyack, New York, United States
Founded and led UX for Google.org’s product and research initiatives, applying human-centered design to global social challenges.

𝗞𝗲𝘆 𝗖𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻𝘀
	•	Built and led UX teams supporting Google’s social impact and nonprofit initiatives
	•	Led UX for Google’s first donation platform across Search and YouTube
	•	Designed crisis response and resource-distribution experiences at global scale
	•	Mentored designers across Google, fostering cross-org collaboration and growth

### Director of User Experience — Venture Studio  |  Acquired by Google in 2013 @ Hattery
Jan 2012 – Jan 2013
Led UX and research for a venture studio supporting early-stage startups, NGOs, and social enterprises.

Key Contributions
	•	Built and led product design and research teams across multiple startups
	•	Designed and shipped data-driven platforms adopted by governments and enterprises
	•	Helped multiple portfolio companies reach acquisition or IPO readiness
	•	Applied behavioral science and systems thinking to complex, real-world problems

### Sr. Interaction Designer — UX Lead: Search, Photos, News, Maps @ Google
Jan 2007 – Jan 2012
Designed next-generation interaction models for Google’s core consumer products, blending neuroscience-informed insights with large-scale engineering.

𝗞𝗲𝘆 𝗖𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻𝘀
	•	Led UX innovation across Search, Photos, Maps, Gmail, and mobile platforms
	•	Prototyped early social, memory-augmented, and collaborative experiences
	•	Applied humanistic and cognitive science insights to interaction design
	•	Contributed to Google’s 20% projects focused on global well-being


## Contact & Social
- LinkedIn: https://linkedin.com/in/muxic
- Portfolio: https://instagram.com/gabaeq.works?igshid=NzZlODBkYWE4Ng==

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Source: https://flows.cv/peterjinhong
JSON Resume: https://flows.cv/peterjinhong/resume.json
Last updated: 2026-04-13