# Peter L.

> building and growing

Location: San Francisco, California, United States
Profile: https://flows.cv/peterl

Detail-oriented and results-driven engineer with experience in software development, marketing, and product strategy. Proven track record of bridging technical expertise with customer-focused decision-making to deliver user-focused, interactive, and scalable applications. Demonstrated success in driving cross-functional collaboration, data-driven prioritization, and managing the entire product lifecycle. Outside work, I enjoy hiking, biking, and dinghy sailing — activities that inspire creativity and foster resilience.

𝘚𝘬𝘪𝘭𝘭𝘴
𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Roadmapping, Requirements Gathering, Feature Prioritization, User Story Writing
𝐓𝐞𝐜𝐡𝐧𝐢𝐜𝐚𝐥:  JavaScript (Typescript), React, Redux, Node.js, AWS, Git, API Development, System Architecture
𝐓𝐨𝐨𝐥𝐬: Jira, Figma, Google Analytics, Mixpanel, SQL, Notion, Flagsmith, Statsig, Slack, Intercom
𝐒𝐨𝐟𝐭 𝐒𝐤𝐢𝐥𝐥𝐬: Communication, Team Leadership, Strategic Thinking, Problem Solving

Github: github.com/pcfp

## Work Experience
### Software Engineer | Growth @ Snackpass
Jan 2021 – Jan 2024 | San Francisco Bay Area
• Led a cross-functional team to deliver rapid feature releases for the Guestbook project, achieving a 200% increase in signups and a 700% year-over-year increase in page visits
• Launched a new design system for Metrics Dashboard, streamlining engineering processes and driving
adoption across three teams, which supported products generating $12M in annual revenue
• Identified optimization opportunities and led the integration of a self-serve payment interface, reducing staffing requirements by 80% and significantly enhancing the customer experience

### Product Manager / Frontend Engineer @ Say Hello (project)
Jan 2021 – Jan 2021 | San Francisco Bay Area
Originated from a personal interest in language learning, I designed and implemented a web app with a modern UI/ UX to allow users to learn how to greet people in 30 different languages.

• Spearheaded development of reusable components, including card flip, sliding navbar and hover effects, in React with Styled Components to deliver an engaging and cohesive UI/UX experience
• Integrated Forvo API to provide language pronunciation with Node.js.

Live demo:
https://pcfp.github.io/say-hello-app/

### Software Engineer @ Health Mart (Project)
Jan 2021 – Jan 2021 | San Francisco Bay Area
• Partnered with designers and engineers to evaluate front-end libraries and define UI success metrics such as page load time, user engagement, and bounce rate Optimized user experience by implementing caching strategies, resulting in a 50% reduction in load times
• Defined scope for 100+ unit and integration tests to reduce tech debt and ensure high product quality
• Performed rapid prototyping with a web scraping process to generate 3000 entries in a two-week sprint

Tech Stack:
• Node.js
• Express
• React
• Styled Components
• Sass / Scss
• Jest / Enzyme

Github Repo: 
 github.com/Health-Mart

### Product Manager | Growth @ Herd
Jan 2020 – Jan 2020 | New York, United States
•Partnered with sales and marketing teams to develop go-to-market strategies that increased product adoption by 30%
•Coordinated product launches, including marketing campaigns, promo, and stakeholder communications
•Leveraged industry and Google Keyword Planner data to produce the 30 most popular mental health glossary pages resulting in a 200% increase in organic traffic

### Marketing Assistant @ Barcelona Global
Jan 2019 – Jan 2019 | Barcelona, Catalonia, Spain
• Conducted competitive analysis of global VCs and identified growth objectives focused on post-Brexit market opportunities
• Managed production and deployment of marketing materials for a 5,000-attendee event

### Media Lab Consultant @ Harvard University
Jan 2017 – Jan 2019 | Cambridge, Massachusetts, United States
• Developed comprehensive large-format printing guide that increased lab usage by 250% through streamlined procedures and user-friendly documentation
• Conducted data analysis and patron interviews to optimize staffing and resolve technical concerns, resulting in improved lab engagement and operational efficiency
• Led research initiatives and managed program implementations to enhance university media lab services and patron experience

### Marketing Intern @ Boston Globe Media
Jan 2016 – Jan 2016 | Boston, Massachusetts, United States
• Performed market research and competitive analysis to drive project decisions for a week-long science and technology festival
• Created marketing materials and social media content to enhance promotional campaigns and stakeholder communications


## Education
### Bachelor's degree
Harvard University
Jan 2015 – Jan 2020

### Cross registration in Marketing Innovation and Strategy
MIT Sloan School of Management

### Software Engineering
Hack Reactor

### CORe Credential of Readiness
Harvard Business School Online


## Contact & Social
- LinkedIn: https://linkedin.com/in/peterliu7723

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Source: https://flows.cv/peterl
JSON Resume: https://flows.cv/peterl/resume.json
Last updated: 2026-03-20