# Peter Loomis > Creative Director, Product Designer Location: San Francisco, California, United States Profile: https://flows.cv/peterloomis1 Creative Director and Product Designer with 20+ years of experience leading end-to-end design for digital products, platforms and interactive systems. I specialize in translating complex ideas into clear, scalable user experiences, working across product design, UX/UI and interactive media including motion, video and real-time visual systems. My approach blends strategic thinking with hands-on execution from concept through production. I’ve led cross-functional design efforts across gaming, healthcare and consumer platforms, partnering with product and engineering teams to deliver high-impact solutions. My work spans core product flows and design systems as well as creative direction and production. Specialties: Product Design, UX/UI, Design Systems, Creative Direction, Interactive Design, Motion Graphics, Audio and Video Production Selected clients include Affymetrix, ArcTouch, Atlantic Records, Banana Republic, Betsoft Gaming, Disney, eBay, NBC, PlayUp, VMware and others. Key Achievements: PlayUp Limited: Directed UX/UI design for a US sports betting platform, streamlining onboarding and reducing screen flow by 75%. Designed bet slip, market tables and account systems including geofencing, identity verification and payments. Betsoft Gaming: Redesigned the Max Quest game UI, expanding it from one to three worlds with an extensible architecture and improved usability. Developed a responsive web portal and redesigned a desktop extranet. The Interventional Initiative: Designed a platform for minimally invasive surgical education, including digital patient decision aids across web and mobile. The Melt: Led UI design across web, mobile, kiosks and in-store systems. Directed motion work including a video ad for the Nokia Center and an SF Giants campaign. Too Far Media: Led design and production for interactive media systems, including custom players, galleries and a database-driven visual platform with 700+ high-resolution assets. Portfolio: https://www.personedesign.com ## Work Experience ### Principal, Creative Director @ Persone Design Jan 2000 – Present I have been at the helm of this creative studio since 2000 and have been managing all aspects of business development, client management, creative and art direction, design and all production or management of production contractors. PERSONE has been involved in a variety of multi-media and online projects, having worked with clients such as Nokia, SanDisk, MGM CityCenter, Banana Republic, eBay, Rebecca Beeson, Atlantic Records, MTV Interactive, and Maybelline to name a few. As the creative lead, I actively develop entertainment industry projects relating to music, fine art and fashion. Additionally, I have also worked with clients across industries including legal, micro-finance, genetic research and development, software and special effects, publishing and event production. For more information, please visit http://www.personedesign.com. ### UX/UI Designer @ PlayUp Limited Jan 2022 – Jan 2023 | San Francisco, California, United States User experience strategy & visual design for AUS-to-US Sportsbook product conversion, prepared for US launch. Visual design of payment & identity verification integrations, including: Paysafe, Trustly, Geocomply, IDcomply. Marketing design support including website, sportsbook & social ad banner designs, NJ Devils arena graphics. ### Web Project Manager & UX/UI Designer @ Betsoft Gaming Jan 2019 – Jan 2019 | San Francisco, California, United States Redesigned Max Quest in-game UI, menus, navigation, player docks & related marketing & promotional assets. Designed email campaigns, ad & promotional banners, responsive landing pages and websites, web components. Redesigned a client-focused promotional asset extranet & an internal player account & casino management portal. ### Art Director @ Luminant Worldwide Jan 1999 – Jan 2000 | New York, New York, United States I was involved in the design of Maybelline's first web site and oversaw maintainance and the creative production for the site. I also designed, produced, and maintained a section of the M&M's web site. Each of these projects lasted over a full year. During this time, I was also involved with several smaller site design, branding, and production projects with A&E Networks and The History Channel. In addition to designing and producing Flash features for the Maybelline web site, I also coordinated production with other rich media developers, oversaw other designers, and participated in creative strategy meetings directing the brand's online presence. With Maybelline, this included online promotions, community building and product features expanding core demographics to a younger, more online-savvy user base. Our team worked closely with Maybelline's creative and product team, coordinating offline branding and co-organizing special events in New York City. ### Designer and Production Developer @ Interactiv8 Jan 1998 – Jan 1999 | New York, New York, United States I worked in both design and production capacities complementing and rounding out a developing interactive agency in New York City's Silicon Alley. I designed and art directed a section of the M&M's/Mars web site dedicated to Motorsports and the M&M's NASCAR team. I developed original interfaces for the pages as well as customizing the M&M's brand characters for various applications including custom homepage consoles, page headers and additional graphics to add branding, character and humor to the pages. I coded all of these pages and produced everything necessary to publish the functioning section. Additionally, I worked on other designs for accounts including A&E Networks and was selected as one of the designers to work on the first Maybelline web site. I provided designs for promotional campaigns and web sites as well as animated product features and the online translation of offline branded material. ### Production Assistant @ MTV Interactive Jan 1998 – Jan 1998 | New York, New York, United States While working with MTV Interactive, I was responsible for researching, collecting and digitizing archived video content for then-current web-site features. Using Viacom's in-house video database, I selected applicable videos based on the MTV shows being produced, requested and collected them at the video library, returned them to the production department, organized the selections per current mtv program project and prepared digitized sections of the selected video clips for online video streaming. This video was then integrated into the web site by other production personnel. ### Intern @ Organic Online Jan 1997 – Jan 1997 | San Francisco, California, United States As an intern and production assistant at Organic Online, I shadowed several production specialists and designers to learn the full spectrum of the web design and production process. Under the tutelage of a senior production developer, I learned first-hand how to hand code HTML and was involved in several production projects, the largest being a Philips web site featuring a digital convergence media device. I also followed the artistic development of the Riven (sequel to Myst) web site, observing the creation of custom illustrations for the site and the integration of Riven material in an online game-style web site. I also researched the onset of CSS technology and provided production art for internal web sites. ## Education ### Bachelor of Science in Theater Arts Northwestern University ### Northwestern University ## Contact & Social - LinkedIn: https://linkedin.com/in/persone - Portfolio: http://www.personedesign.com - Portfolio: http://personedesign.blogspot.com/ - Portfolio: http://www.myspace.com/persone --- Source: https://flows.cv/peterloomis1 JSON Resume: https://flows.cv/peterloomis1/resume.json Last updated: 2026-04-13