# Peter Markatos > VP Design at Bumble Location: San Francisco, California, United States Profile: https://flows.cv/petermarkatos Great design connects people, business, and culture. It links a brand's promise to its product proof. I build diverse, world-class teams to find these intersections. I’m currently the VP of Design at Bumble, reimagining our product portfolio for the next generation of human connections. I also lead design for Bumble’s AI Labs, an innovation group focused on radically rethinking how humans meet, talk, and form meaningful relationships. Previously at Panasonic Well, I shaped Umi, Panasonic’s family wellness assistant—designing agentic, multi-player conversational experiences and founding the Kasa Design Lab for rapid prototyping and research. I also earned a patent for AI-driven conversational interfaces aimed at reducing cognitive load. Before that, I cofounded Herewith, a home care startup focused on improving the caregiving experience. I led product strategy, go-to-market, and fundraising, and served as interim CEO during our pivot. During my tenure at Uber as Global Design Director, I led a 35-person hybrid Brand Experience team. Our rebrand earned recognition from Adweek and Brand New, and we launched Uber Money, the company’s first fintech product. The following year we delivered Uber’s NYSE IPO marketing and product experiences, contributing to Uber entering Interbrand’s Best Global Brands list and establishing the foundation for its safety design ecosystem. Earlier, I co-founded MM, an award-winning brand and product design studio working with Amazon, Nokia, Xbox, Genentech, and Facebook. As one of two designers, I contributed to the original Facebook logo, convincing Sean to drop the “The.” I focus on designing products and systems that improve how people live and connect. I live with my family in Oakland, California. ## Work Experience ### VP Design @ Bumble Inc. Jan 2025 – Present VP of Design at Bumble, leading the redesign of our product portfolio and the work inside Bumble AI Labs—where we’re rethinking how humans meet, talk, and connect through next-generation conversational experiences. ### VP Design & Experience @ PanasonicWELL Jan 2023 – Jan 2025 Bringing Umi, Panasonic's family assistant, to life. Focussing on agentic AI and conversational design, AI-generated design systems, and creating experiences that connect families to their wellbeing. Leading experience design, design systems, applied AI, and research. ### Founding Member @ Design Leaders Community Jan 2023 – Jan 2024 ### VP of Design @ Level Jan 2022 – Jan 2023 Led brand and product design for Level, simplifying employee benefits into a seamless, user-centered platform. ### Advisor @ Framework Jan 2022 – Jan 2023 | Nashville, Tennessee, United States Provided brand, product, and go-to-market strategy. ### CDO / Founder / Advisor @ Herewith Jan 2022 – Jan 2022 | San Francisco Bay Area Founder and advisor of Herewith, a home care startup focused on bringing care home for families and enhancing the caregiving experience. Instrumental in pivoting the company and shaping its initial product strategy and design, go-to-market approach, and business model. Secured crucial initial funding to fuel growth and success. ### Quoori: CDO / Interim President @ Herewith Jan 2020 – Jan 2022 | San Francisco Bay Area Directed a product design team in creating a voice user interface (VUI) mobile operating system focused on enhancing well-being and safeguarding human attention. Stepped in as interim CEO, efficiently managing daily operations, leading the executive team, and maintaining positive investor relationships. ### Global Design Director @ Uber Jan 2018 – Jan 2020 | San Francisco Bay Area Established and directed the Brand Experience team at Uber, a 35-member cross-functional design team collaborating with marketing and product groups. Spearheaded the rebranding of Uber, resulting in recognition as the best rebrand of 2018 by Adweek and Brand New. Led the brand and product experiences surrounding Uber's IPO at the NYSE in 2019 and played a key role in the design and launch of Uber's first fintech product, Uber Money. His team contributed substantially to improving Uber's safety communications through close collaboration with the Safety Product and Marketing teams. Directed the redesign of Uber.com, ensuring AAA accessibility across all of Uber's web and product interfaces. He led the development of Uber Move, a proprietary 13-language typeface, contributing to Uber's debut on the Best Global Brands list. ### Director of Brand @ Uber Jan 2016 – Jan 2018 | San Francisco Bay Area ### Founder @ WordsAreThe.Work Jan 2017 – Jan 2019 | California, United States How we speak to each other has a profound impact on the nature of our collaborations. Are we genuinely listening to create shared value? Or are we merely hearing to respond? The EQ of knowing how to work with people is a woefully under-appreciated skill. By simply learning how to listen, organizations (and perhaps the world) can do better. Working primarily with design organizations, WATW helps leaders harness design's collaborative power along with a listening framework to bring teams together and realize the full potential of design. https://www.wordsarethe.work ### Co-Founder & Executive Creative Director @ MM_SF Jan 2006 – Jan 2016 | San Francisco Co-founded and successfully led MM, an award-winning brand and product design firm serving significant clients such as Amazon, Nokia, XBOX, Genentech, and Facebook. Managed a talented integrated design team responsible for User Experience, User Interface, Brand Identity, Marketing, Brand, and Product Strategy efforts. ### Member @ AIGA Jan 2007 – Jan 2016 ### Founder & Designer @ Markatos Jan 2003 – Jan 2006 | San Francisco Expert in Identity, Print, and Interactive design, serving a diverse range of clients, including Fortune 500 companies. Played a key role as one of two designers in creating the original Facebook identity. ### Web Designer @ The Online Investor Jan 2000 – Jan 2002 | Woodside, California The Online Investor at the time was one of the leading educational and informational investment sites for day traders. I was responsible for creating a suite of interactive investing tutorials that were licensed to companies such as CBS Marketwatch and AOL Finance. ## Education ### Bachelor of Arts (B.A.) in Psychology (Major) + Computer Science (Minor) The University of Kansas ### Wichita Collegiate School ## Contact & Social - LinkedIn: https://linkedin.com/in/markatos - Website: http://www.markatos.com --- Source: https://flows.cv/petermarkatos JSON Resume: https://flows.cv/petermarkatos/resume.json Last updated: 2026-04-05