Brandless Onboarding Revamp:

Collaborated for enhanced usability, boosting retention, reducing dropouts, and expanding brand reach via ambassador program. Identified product gaps, guided design for clearer communication and improved user experience, resulting in a more intuitive interface.

Pursuit of Passion Rebranding:

Collaborated with dance team to design vector graphics aligned with their vision, fostering unified visual identity.

Boosted website traffic by 15% within two months by conducting a

competitive analysis and heuristic evaluation to identify and implement key

user experience improvements.

Designed and implemented new visual strategies and a brand-aligned

aesthetic for the Perform for Life SF website, resulting in a cohesive and

professional online presence.

Led a team of two interns in the application of visual styles to the company

website, providing clear direction and facilitating the successful execution

of design strategies.

FacilityQuest:

• Collected environmental data in office settings (conference rooms, cubicles) through on-site observation, ensuring 90%+ accuracy against pre-defined criteria.

• Utilized mobile technology to efficiently record observations, maintaining data confidentiality and integrity.

• Maintained a professional demeanor while navigating various office environments, prioritizing minimal disruption to ongoing activities.

Studio Operations:

Efficiently managed studio programs by promptly addressing tasks via email and phone, ensuring smooth operation. Offered tailored guidance to clients, enhancing success for both parties.

Contracted Graphic Designer:

Expanding our studio's product line by designing merchandise that seamlessly aligned with our programs, ultimately leading to increased sales and profitability.

Brownthought Academy Site Redesign:

Conducted competitive analysis to identify gaps, informing improvements for a more inclusive website design. Utilized design discovery via mood boards to inform the project's aesthetic.

Balay Kreative:

Implemented web page updates for all programs, resulting in increased user engagement and accessibility to information. Revamped visual look significantly increased time on page, doubling average metrics from 1:07 to approximately 2:26.

Undiscovered SF:

Delivered website data analytics to marketing team, enabling data-driven decision-making and uncovering optimization opportunities.