# Peter Spannagle > AI Product Leader · Builder · Growth systems · 0→1 | ex-Samsung, Salesforce, Meta Location: San Francisco Bay Area, United States Profile: https://flows.cv/peterspannagle I’m a product leader with 15+ years experience leading teams through 0-1, hypergrowth and impact at scale. 6 years clean tech, 2X founder. Fluent in GenAI software development. I build systems that accelerate adoption and deliver business impact. Passionate about enabling growth for mission-driven companies and advancing responsible AI. Used RAG, HITL, evals and CI/CD to build Narrata, an AI assistant that helps professionals navigate a changing job market. Career highlights: • VP of Product, Enact Systems: Led an 8-person cross-functional team to deliver hardware-agnostic solar monitoring and home energy management. Results: +210% MAUs, +876% engagement, +169% revenue. • Founding PM, Aurora Solar: Helped scale from Series A → D ($4B valuation). Built analytics and PLG systems for B2B SaaS renewable energy platform powering 80% of U.S. residential solar designs. • Product Lead, Meta: Increased ML feature usage 10× by improving trust and transparency through explainable AI and user-centric product design. • Senior Manager, Samsung: Enhanced customer care for 20M+ users via multi-channel UX and NLP chatbot. Drove +160% MAUs and raised Google Play Store rating from 3.7 to 4.3. ## Work Experience ### Building with Generative AI @ Narrata Jan 2025 – Present | San Francisco, CA AI assistant that helps PMs land more interviews via intelligent feedback, re-usable content, and objective level assessment. LLM-powered pipeline includes: a retrieval-augmented generation layer, human-in-the-loop (HITL) control, evals dashboard for quality monitoring and CI/CD deployment. Core features: · Intelligent Feedback System: Get AI-powered feedback on your cover letters · Reusable Content Library: Build and manage your professional content · Level Assessment: Objective assessment based on your work history and stories · Gap Analysis: Identify the highest-impact changes to achieve your goals Tech Stack: React · TypeScript · Tailwind CSS · Supabase · feedback engine ### Co-Founder @ SpatialThink Jan 2021 – Jan 2025 No-code interactive 3D simulations to enhance skilled trades training • Built v1 product: create and share interactive 3D simulations via web, mobile and AR • Earned six figures in revenue and onboarded 100+ users from 30+ organizations ### VP of Product @ Enact Solar Jan 2022 – Jan 2024 | San Francisco, California, United States Management team for Series A startup, led a cross-functional team of 8 to improve solar ownership • Activation: +210% Monthly Active Users | 50% activation rate • Retention: +620% visitors | +876% events | +853% time spent in app • Revenue +169% | 7% referral rate | +567% referrals ### Senior Product Manager @ Aurora Solar Jan 2019 – Jan 2021 | San Francisco Bay Area First product hire for industry-leading solar SaaS | Series A to C | 2X YoY revenue | 10X team • Core PM: improved onboarding via targeted guides and phased roll-out, built first design system • QoQ on-time feature delivery: coordinated platform rebuild across teams with unified roadmap • Introduced design sprints, prototype testing, automated bug reporting and behavioral analytics ### Head of Design @ FalconX Jan 2018 – Jan 2019 | Menlo Park, California Consulting role to deliver v1 product design for seed-stage blockchain-based financial services platform, now an $8b unicorn • Exchange + wallet design using agile methods for discovery, concepts and validation • Managed a design agency for branding and marketing ### Product Team Lead (AI/ML) @ Facebook Jan 2018 – Jan 2018 | Menlo Park, California Consulting role: led an AI/ML team building internal tools to increase recruiting efficiency • Identified barriers to adoption via user interviews mapping workflow, pain points and perceptions • Revised roadmap achieved 10X increase in usage of machine learning features, exceeding annual goal by 9% • Revised product strategy increased usage of machine learning features by 130% within 30 days ### Principal Product Strategist @ Salesforce Jan 2017 – Jan 2018 | San Francisco, California Consulting role to enhance the mobile experience for 3.5m users of salesforce.com • Led data-driven research that generated novel insights on the number of mobile users and devices • Delivered design principles, UI framework and phased rollout plan to execute mobile-first redesign • Mobile first strategy recognized as a “top 5” initiative for 2019 ### Senior Manager @ Samsung Electronics America Jan 2016 – Jan 2017 | Mountain View Product leader for Samsung+ mobile app, improving the US customer experience for 20M users • App overhaul: +160% MAUs | +200% engagement | Google Play Store rating improved from 3.7 to 4.3 • Led end-to-end chatbot design to automate and enhance customer experience with ML • 3X engagement with self-service support content | 12X engagement with Community ### Principal UX Architect @ Mobiquity, Inc. Jan 2014 – Jan 2015 | San Francisco Mentor and manage a creative team of 10 at a growing agency to design iOS and Android apps and responsive web applications • Led client engagements, identified new opportunities and drafted statements of work • Aligned methods across 15 teams, introducing user-centric, lean and collaborative methods • Delivered projects on-time and budget, gaining repeat engagements with 100% client satisfaction ### Senior UX Designer @ NCC Group Domain Services Jan 2013 – Jan 2014 | San Francisco Bay Area Design early-stage B2B security product for global internet security company • Agile engineering: led sprint planning, wrote front-end stories and ensured build matched spec • Established user-centered design process ### Founder @ Your Custom Blog Jan 2007 – Jan 2013 | San Francisco Bay Area Creative services and web 2.0 for customers in the Bay Area, California, US and worldwide • Developed 100+ custom themes and achieved #1 page rank for “WordPress consultant” ### Front End Engineer > Senior Interaction Designer @ Blue Shield of California Jan 2011 – Jan 2012 | San Francisco Bay Area CMS migration and UX overhaul for Fortune 100 healthcare company • Creative lead for projects including home page redesign and patient reviews ### Author @ Packt Publishing Jan 2010 – Jan 2010 Author: WordPress and Flash 10x Cookbook https://www.amazon.com/WordPress-Flash-Cookbook-Peter-Spannagle/dp/1847198821 Technical Reviewer: Practical UX Design https://www.packtpub.com/web-development/practical-ux-design ### Manager of Marketing and Online Services @ Youth Service California Jan 2006 – Jan 2008 Youth Service California is a statewide non-profit organization dedicated to helping California youth transform themselves and their communities though service. • Pioneered the use of web 2.0 technologies ### Founder and Director @ Oakland Artists Inc Jan 2002 – Jan 2005 | Oakland, CA Founder of a nonprofit that brought together neighbors and virtual communities to launch sustainable development projects. My efforts created hundreds of jobs for artists, and fostered connections and dialogue between residents, artists, nonprofits and City government. I gained valuable experience in internet technologies and social enterprise. ## Education ### B.A. in Cultural Geography University of California, Berkeley ## Contact & Social - LinkedIn: https://linkedin.com/in/pspan - Website: http://peterspannagle.com --- Source: https://flows.cv/peterspannagle JSON Resume: https://flows.cv/peterspannagle/resume.json Last updated: 2026-04-08