• Led end-to-end design for client websites, including visual branding, layout systems, typography, color palettes, UX design, and content structure across e-commerce, nonprofit, and real estate projects.

• Designed and launched an e-commerce website for a medical supply company, creating the brand look and feel, product page layouts, and visual hierarchy while managing UX across 50 plus product listings.

• Developed cohesive visual identities for client websites, ensuring consistent branding across digital touchpoints, marketing materials, and on-site content.

• Partnered closely with clients to define business goals, develop design strategies, and deliver customized visual and UX solutions aligned with marketing and growth objectives.

• Designed a responsive real estate website with custom branding, property listings, and buyer and seller resources to strengthen credibility, engagement, and conversion.

▪ Produced pixel-perfect, production-ready assets in Photoshop, ensuring all files were accurately formatted and optimized for Apple’s website and retail partners such as Best Buy and Amazon.

▪ Structured Photoshop files to optimize efficient production by layer tagging for automation and localization workflows using smart objects, symbols, and smart layouts.

▪ Reviewed final deliverables with a pixel-perfect eye, ensuring layouts, images, and text matched design spec sheets.

▪Performed quality control on designers’ files and helped identify opportunities to improve production processes and technical workflows.

• Spearheading the end-to-end design of a groundbreaking Ai web application, guiding it from conceptualization to Minimum Viable Product (MVP).

• Collaborating closely with the CEO, Founders, and development team to define and design pivotal features crucial to the success of the web application.

• Crafting a visually compelling design language and implementing a comprehensive design system to ensure a cohesive and user-friendly experience for the application.

• Designed features for Polaris across app, website, and in-vehicle displays, boosting app users by 15%. Improved security and privacy, simplified ride planning, and added customization options for a better user experience.

• Led the end-to-end design process for a productivity app, from concept to, wireframing, prototyping, visual design, and production design, with the goal of enhancing sales potential for Polaris vehicles.

• Improved design efficiency by implementing Figma design system, reducing development time by 30% and enhancing collaboration, per team feedback.

• Collaborated with the design director and team to solve complex design challenges for Polaris App's 150,000 monthly active users. Provided creative solutions and user-centric feedback on design iterations, ensuring an intuitive and effective final design.

• Coordinated with engineers, documented designs, and delivered assets via Zeplin. Conducted usability testing and provided valuable feedback to optimize feature functionality and design layouts, including key features like proof of possession.