# Phi Le > Product Designer | UX/UI Designer | Graphic and Visual Design | AI-Assisted Design Workflows Location: Irvine, California, United States Profile: https://flows.cv/phile1 I am a product and UX designer with a strong foundation in graphic, marketing, and production design across digital and print. I have experience designing products from early-stage concepts to launch, enhancing features for Fortune 500 companies, and creating brand and marketing-driven websites for businesses of all sizes. My work spans product design, visual systems, and large-scale production, including UX and feature design at Polaris, production design supporting Apple launches through Hogarth, brand and marketing design for Kika Tech, and event, editorial, and print design for franchising conferences and publications. Across these projects, I focus on clarity, consistency, and creating design that supports real business goals. I regularly use AI-assisted workflows to support ideation, content exploration, visual concepts, and early design direction across both UX and graphic design projects, while maintaining a high level of craft and polish in final execution. My work has contributed to measurable outcomes, including increased app adoption, improved conversion rates, and large-scale user engagement. I enjoy collaborating with cross-functional teams to turn complex requirements into thoughtful, effective design solutions. I am currently open to product, UX, and graphic design roles, particularly in in-house or cross-functional environments where design plays a key role in growth, marketing, and user experience. ## Work Experience ### Freelance Designer (UX, Product, and Graphic Design) @ Unknown Jan 2021 – Present • Led end-to-end design for client websites, including visual branding, layout systems, typography, color palettes, UX design, and content structure across e-commerce, nonprofit, and real estate projects. • Designed and launched an e-commerce website for a medical supply company, creating the brand look and feel, product page layouts, and visual hierarchy while managing UX across 50 plus product listings. • Developed cohesive visual identities for client websites, ensuring consistent branding across digital touchpoints, marketing materials, and on-site content. • Partnered closely with clients to define business goals, develop design strategies, and deliver customized visual and UX solutions aligned with marketing and growth objectives. • Designed a responsive real estate website with custom branding, property listings, and buyer and seller resources to strengthen credibility, engagement, and conversion. ### Graphic Production Artist On-Site at Apple @ Hogarth Jan 2025 – Jan 2025 ▪ Produced pixel-perfect, production-ready assets in Photoshop, ensuring all files were accurately formatted and optimized for Apple’s website and retail partners such as Best Buy and Amazon. ▪ Structured Photoshop files to optimize efficient production by layer tagging for automation and localization workflows using smart objects, symbols, and smart layouts. ▪ Reviewed final deliverables with a pixel-perfect eye, ensuring layouts, images, and text matched design spec sheets. ▪Performed quality control on designers’ files and helped identify opportunities to improve production processes and technical workflows. ### Founding Designer (Product & Visual) @ BaiAi Jan 2023 – Jan 2024 • Spearheading the end-to-end design of a groundbreaking Ai web application, guiding it from conceptualization to Minimum Viable Product (MVP). • Collaborating closely with the CEO, Founders, and development team to define and design pivotal features crucial to the success of the web application. • Crafting a visually compelling design language and implementing a comprehensive design system to ensure a cohesive and user-friendly experience for the application. ### Digital Product Designer @ Polaris Inc. Jan 2022 – Jan 2023 | San Francisco Bay Area • Designed features for Polaris across app, website, and in-vehicle displays, boosting app users by 15%. Improved security and privacy, simplified ride planning, and added customization options for a better user experience. • Led the end-to-end design process for a productivity app, from concept to, wireframing, prototyping, visual design, and production design, with the goal of enhancing sales potential for Polaris vehicles. • Improved design efficiency by implementing Figma design system, reducing development time by 30% and enhancing collaboration, per team feedback. • Collaborated with the design director and team to solve complex design challenges for Polaris App's 150,000 monthly active users. Provided creative solutions and user-centric feedback on design iterations, ensuring an intuitive and effective final design. • Coordinated with engineers, documented designs, and delivered assets via Zeplin. Conducted usability testing and provided valuable feedback to optimize feature functionality and design layouts, including key features like proof of possession. ### UI Production Designer On-Site At Apple @ Hogarth Worldwide Jan 2021 – Jan 2021 ### Compositing Artist On-Site At Apple @ Hogarth Worldwide Jan 2020 – Jan 2020 ### Senior Designer On-Site At Apple @ Level Studios Jan 2019 – Jan 2020 | San Francisco Bay Area Senior Designer On-Site At Apple At Levels Studios ### UI Production Designer On-Site At Apple @ Hogarth Worldwide Jan 2019 – Jan 2019 | Sunnyvale, CA ### Visual Designer @ Kika Tech, Inc. Jan 2016 – Jan 2018 | San Francisco Bay Area • Played a key role in developing the Despicable Me 3 keyboard UI and theme, which attained 1 million downloads. • Designed website for influencer campaign • Created branded keyboard UI and themes for Lego Batman, Despicable Me 3, Wonder Woman, and Pacific Rim 2, to increase app downloads and to promote movies. • Helped increase social media followers and engagement by designing social media graphics and web banners. • Designed marketing materials, and display booths for trade shows while handling the branding of Kika as a global entity rather than a Beijing based company. • Held responsibility in providing directions for the rebranding of business website to be more modern, localized, and appealing for Kika keyboards demographics. • Animated stickers for the application and iMessage with approximately 1,300 daily stickers sent. Stickers were designed based on the different personas. ### Graphic Designer @ Franchise Update Media Jan 2014 – Jan 2016 • Led production design for the company’s magazines, guidebooks, and other conference materials. • Ensured accuracy of client’s specs by checking their advertisements and logos. Clients include Popeyes, Denny’s, Carl’s Jr., and other large franchising companies. • Prepared company sales materials, brochures, and banners. ### UI/UX Designer and Graphic Designer @ moBack Jan 2012 – Jan 2014 | United States • Successfully secured major Verizon application project against competitors by designing 90% of the application. • Earned 3rd place in the company’s application hackathon. • Displayed expertise in applying illustrations and graphic design skills to develop unique and interesting sales materials and company website. • Designed user interface (UI) design for numerous client applications and websites. • Illustrated characters for Casino War and Way to Gold mobile games. • Efficiently produced assets such as icons, buttons, and logos for developers. ## Education ### Bachelor of Fine Arts (BFA) in Illustration Academy of Art University ## Contact & Social - LinkedIn: https://linkedin.com/in/phisj - Portfolio: https://bit.ly/3r0qjsq --- Source: https://flows.cv/phile1 JSON Resume: https://flows.cv/phile1/resume.json Last updated: 2026-04-13