Senior Product and UX designer focused, specifically, on leading the visual and motion product design for the digital guidance and investing products – native and web – being built at the Seattle offices.
•Delivered UX flows and visual & motion design principles to enhance usability and user delight across digital products by collaborating across disciplines with UX, researchers, content strategists, product managers, data analysts, and engineers.
•Produced wireframes, user flows, prototypes, and UX design explorations for the digital guidance native app product which incorporated chat user interface (CUI), page interface (UI), and modular widget elements.
•Designed and documented pixel-perfect visual design components and standardized templates – including UI, iconography, and brand – for use across UX and engineering teams for implementation.
•Designed and documented motion design and data visualization standards across digital guidance and digital investing products – for both native app and responsive web – for integration across engineering teams.
•Contributed to whiteboarding and research explorations including: producing competitive research documentation, generating Jobs To Be Done statements, designing user-testing prototypes, and A/B testing designs.