# Philip Goolkasian > Product Designer - AI, mobile and web, design systems, and physical hardware Location: San Francisco, California, United States Profile: https://flows.cv/philipgoolkasian www.philipgoolkasian.com - Multidisciplinary product designer with 12+ years experience building digital UI/UX and consumer hardware devices for seed startups and Fortune 500s. My work focuses on creating experiences that connect the physical and digital world. Notable projects include Square AI onboarding (Software UX), Square Stand 2nd Gen (Hardware UX), Eko DUO (2019 FastCo World Changing Ideas Finalist), Eko CORE (2020 FastCo World Changing Ideas Finalist and 2015 TIME's Best Inventions Winner), and leading Instacart's design system. ## Work Experience ### Senior Product Designer L6, Foundations @ Square Jan 2020 – Present | San Francisco Bay Area Designing foundational systems that power the Square Point of Sale ecosystem across hardware, software, and now AI. • Working with Square Growth leads to shape our AI strategy around seller onboarding—from generative account creation to personalized setup experiences. • Designed the unification of Square's POS apps into a single app experience (SuperPOS), evolving "Device Profiles" to "Modes" to scale functionality across verticals. • Led design for contactless payments with Cash App Pay, now active in 4M+ seller locations. • Contributed to two flagship hardware products—Square Stand and Square Handheld—bridging industrial and interaction design across both. • 4 patents issued ### Senior Product Designer II, Design Systems and Shopper Experience @ Instacart Jan 2018 – Jan 2019 | San Francisco Bay Area • Worked with an amazing cross-functional pod to improve the experience of Instacart’s 100K+ grocery shoppers worldwide - shipping dozens of digital inventions and improvements, and saving Instacart $10M+ annually. • Created and led the Instacart Design System team that guides all mobile product design. Built a net-new design system for iOS and Android, and used it to inform Instacart's future product direction and design strategy. • Collaborated with management and executive leadership to draft and pilot a net-new product development process, aimed at improving cross-functional communication and product quality. • Collaborated with design leadership to revise the portfolio evaluation framework, aimed at reducing subjectivity for candidate evaluations. • 1 patent issued. ### Founding Designer, Design VP @ Eko Jan 2014 – Jan 2018 | San Francisco Bay Area Crafted useful, life-saving, and delightful experiences for Cardiologists through industrial and interaction design projects. Founding designer and VP reporting to CEO. Hardware and Industrial Design • Directed design, rapid prototyping, CMF, mechanical engineering, and supply chain for multiple hardware devices with a cross-functional team, generating $4M+ revenue and building the company from 4 employees to 28. • Named inventor on 7 patents. Additional patents pending. • Traveled and formed partnerships with 26 suppliers in the US and overseas to manufacture cosmetic plastics, metals, packaging, and electronic assemblies. • Collaborated with external partners to invent electronic sensors and mechanical assemblies that advanced Eko’s design vision. Led DFM/DFA and solved medical-grade ergonomic, UX, acoustic, and regulatory challenges. • Led design for Eko’s office headquarters from concept through construction. Product Design, Growth, and Branding • Designed Eko’s HIPAA-compliant diagnostic support apps for desktop, mobile, and web from scratch. Grew user base from 0 to 10K+ active clinicians worldwide. • Untangled advanced medical insights into simple, elegant workflows by facilitating user research and discussions between all stakeholders. • Built Eko’s comprehensive design system from the ground up to unify broad UI/UX architecture and detailed interaction elements. • Communicated design intent to customers and engineers through sketches, storyboards, wireframes, and high-fidelity interactive prototypes. • Led continuous data-driven improvements to Eko’s UI/UX, enabling double-digit quarterly growth. ### Strategist and Design Consultant @ Self-Employed - Design Jan 2007 – Jan 2014 | San Francisco Bay Area Freelance designer and consultant focused on hardware development, branding, UI and UX. Projects include ProntoBev beverage chiller, Tabla acoustic diagnostic platform, and the Boy Scouts of America's centennial campaign. ### Architectural Designer @ Gensler Jan 2014 – Jan 2014 | San Francisco Bay Area Aided in preparing design and construction documents for corporate/commercial buildings and interiors. Crafted design submittals and competition proposals. ### Architectural Designer @ Leo A Daly Jan 2012 – Jan 2014 | Washington, DC Primary focused on corporate / commercial architectural design, construction documents, marketing and branding. ### Project Manager @ Solar Decathlon: Team Capitol dc Jan 2011 – Jan 2012 Director of Schematic Design for an international net-zero residential design-build competition. The design team included 25 students, 5 faculty, and various professional advisers. ### Design Intern @ Darden Architects Jan 2008 – Jan 2011 | Fresno, California Area Multiple-summer internship covering all areas of professional practice. Primary focus on academic architecture, construction documents, marketing and branding. ## Education ### Master of Architecture (M.Arch.) in Architecture University of California, Berkeley ### Bachelor of Science (BS) in Architecture The Catholic University of America ### Bachelor's degree in Civil Engineering The Catholic University of America ## Contact & Social - LinkedIn: https://linkedin.com/in/philipgoolkasian - Portfolio: https://philipgoolkasian.com --- Source: https://flows.cv/philipgoolkasian JSON Resume: https://flows.cv/philipgoolkasian/resume.json Last updated: 2026-04-13