I am an experienced, highly collaborative, empathetic, and creative UX designer with a strong passion for innovation and expertise in both UX and UI.
2024 — Now
Ballerup Kommune, Region Hovedstaden, Danmark
As a UX Designer within Tryg's CX/Innovation department, I am focused on refining user experiences and driving innovation across the customer journey. My role encompasses comprehensive UX design and research tasks, alongside UI design for various platforms including PC, tablet, and mobile devices. The ultimate aim is to simplify the complexities of insurance use, transforming it into an intuitive and enjoyable process.
User Experience Design:
Crafting designs for features and UI elements to elevate user experiences, adhering to Tryg's established design system.
Ensuring that new feature designs seamlessly integrate with existing UX frameworks.
Developing wireframes, prototypes, and final solution designs to bring concepts to life.
Leading the new design imitatives for existing products with an emphasis on leveraging the abilities afforded by the newest in AI technology.
User Interface (UI) Design
Designing intuitive and visually consistent UI components that align with Tryg’s anchor design system and brand guidelines.
Creating responsive layouts that adapt effectively across devices and screen sizes.
Supporting design handoff by preparing detailed specifications, assets, and interaction guidelines.
Collaborating closely with developers to ensure seamless implementation of UI designs in React and other front-end frameworks.
UX Research:
Conducting prototype testing both internally and externally to validate design assumptions and iterate effectively.
Orchestrating user research initiatives at different stages of development to glean valuable insights.
Strategizing, executing, and analyzing A/B testing efforts to optimize user interactions.
Conducting data-driven research to understand user behaviors and preferences across various touchpoints of the customer journey.
2022 — 2024
København, Hovedstaden, Danmark
At Daman, I enhanced the user experience of the RheumaBuddy app for a randomized controlled trial (RCT) to gather evidence supporting its effectiveness for Rheumatoid arthritis patients. Due to a strategic shift, the team split between the agency, Daman, and the app development team, HealthBuddy, assigned to create a new app concept from scratch. This app has entered the final preparation for an RCT scheduled to begin in February 2024.
Product/UX Design:
Crafted design for product features and UI elements.
Led the design direction for existing products, driving improvements.
Led the design and creation of new products.
UX research:
Conducted user prototype testing and user workshops.
Engaged in pre-conceptualization research for informed feature design.
Technical Competencies:
Expanded experience in product/UX design.
Utilized Figma extensively for design work.
Developed UI for smartphone apps.
Medical Devices Directives (MDD):
Gained an understanding of various aspects of developing apps for medical use.
Project Leadership:
Led UX research initiatives form gathering testers, to planning tast phases and performing tests.
Managed responsibilities spanning ideation, prototyping, UX testing, and design handover to development teams.
2018 — 2022
Københavnsområdet, Danmark
I worked at Replay for just across a 3 year period in which we went from initial idea of making a VR training tool for football, to creating and releasing the first version of the product, and getting our first paying customer in the Danish Superliga club, FC Midtjylland. My responsibilities included:
Product/UX Design:
Led end-to-end design process, including UI, mechanics, and overall UX.
Communicated with stakeholders to identify solution requirements.
UX Research Lead:
Conducted user prototype testing and user workshops.
Engaged in pre-conceptualization research for informed feature design.
Project Management:
Managed and planned product development lifecycle from ideation to feature implementation.
Undertook project management responsibilities and served as scrum master.
Stakeholder Communication:
Acted as a liaison between customers, developers, and business.
Responsible for supporting our premium customers when needed
Crafting presentations and delivering product demos
VR Expertise:
High-level UX design and hardware knowledge regarding the challenges of VR development.
Quality Assurance (QA) Leadership:
Spearheaded QA efforts for product releases.
Created rigorous testing procedures to ensure adherence to quality standards prior to releases.
Københavnsområdet, Danmark
I have many years of experience in coaching a wide variety of people at varying levels of the CrossFit. Through this work I have developed my skills as a communicator and motivator.
Resulting competencies:
Speaking/coaching in large groups & 1-on-1 coaching
Planning/programming of courses/training plans for individual clients and groups
København, Region Hovedstaden, Danmark
I was tasked with gathering and analyzing user experience data for the high profile game ‘Hitman 2', utilizing methods such as user surveys, interviews, and focus groups. Collaborating closely with the senior UX researcher at the time, I contributed to enhancing game development by extracting valuable insights from actual players of the game.
UX Research:
Conducted user interviews, proficient in extracting valuable insights.
Developed proficiency in conducting user interviews.
UX Feedback/Data Analysis:
Assisted in gathering data for Hitman 2 through user surveys and in-game user data analysis.
Gained proficiency in the analysis of user data, including surveys and in-game data.
Focus Group Management:
Managed the gathering, hosting, and data collection for user focus groups.
Acquired skills in managing user focus groups, including gathering, hosting, and data collection.
Collaboration:
Collaborated closely with senior UX researchers to enhance game development.
Agile Work :
Executed ad hoc UX-related assignments.
Developed the ability to handle and excel in ad hoc tasks in an agile work environment.
Education
IT-Universitetet i København
Master's Degree Games
IT-Universitetet i København