• Develop tooling allowing marketers to create ads on 3rd party websites, bonus offers for new and existing users, and campaigns to manage audience targeting and attribution.
• Collaborate with other engineering teams to incorporate various rewards for bonus offers, enable user tracking, and utilize deep linking for mobile applications.
• Maintain an event-driven system, open to other teams, used to trigger bonus offers and notifications, as well as offer analytics a high-level user/product story.
• Manage API integrations with Adjust for mobile attribution, Braze for notifications and user profiles, and Segment for data warehousing.