Workspace management

Cash team (Fintech) - Fuel card, Instant transfer, Payment deduction, Refinance tool, Discount program

Marketplace team (AI, Search & Internal tool) - Dispatch AI, Dispatch internal tool, Load search, Bulk Auto-bid

• Contributing to successful fundraising efforts by designing the core betting user experience for the MVP, landing page, and marketing media kits, taking the product from 0 to 1.

• Collaborated closely with the product team to conceptualize revolutionary sports betting experience by facilitating multiple user interviews and delivering critical user journey and personas.

• Driving user engagement for 2M+ users by working on end-to-end mobile and desktop projects, including Player Card, In-app tutorial experience and marketing promotion.

• Enhanced Sleeper’s brand identity by updating the UI system, colors, and typography.

• Redesigned the information architecture and developed a design system for the Zeta Surgical marketing website, resulting in increased inquiring rate.