Led all product design initiatives for the Adobe Community Surface ecosystem, ensuring a seamless end-to-end user experience from conceptualization, MVP scoping, and prototyping to development handoff.

Developed the vision and strategy for the cross-platform design experience of Adobe Community on web and mobile.

Enhanced the community homepage experience by optimizing the information architecture and personalizing the user experience through machine learning, improving user satisfaction and engagement.

Designed and launched Adobe Firefly’s Community Gallery, working cross-functionally with stakeholders and partners to deliver a community-integrated feature to the Firefly product. Our partnership led to a substantial increase in user adoption.

Design lead for Apple Support's internal support platform tool, "Fuji." Adoption of the tool reduced support time by 30% compared to the previous support experience.

Responsible for designing and maintaining Fuji's design system, leading to increased efficiency and productivity across the teams.

Developed cross-platform checkout solutions for Apple’s digital touchpoints, including Apple.com for web and mobile, and Apple Store mobile app.

Part of the team that designed and launched the Apple Watch Studio, leading to increased user engagement and revenue.

Led the design and strategy for Snapfish’s store mobile app shopping experience and platform editing tools for iOS and Android mobile platforms.

Spearheaded the design work to integrate the new design system and style guide into the mobile app, ensuring it reflects the Snapfish brand.

Conducted user research and usability testing, improving user satisfaction and engagement.

Produced animated flash banners for Scion FR-S "Driving is Back" campaign. I took part in animating four banner concepts in different standard sizes.