Excited to collaborate with a multidisciplinary team of artists and designers creating high-performance digital campaigns that help games and brands grow.

I was the PlayQ Art Director for Creative Services. I worked with the UA team to create performance based advertising, videos and interactive campaigns.

Hands-on Creative Direction

I lead a multi disciplinary team of artists and designers in creating performance based digital user acquisition campaigns. In my role I help foster a creative environment that merges data with imaginative exploration. We work with our data-science teams to identify trends and patterns and use those insights to produce creatives that break through the noise and bring tangible results to our clients.

I worked with GameCommerce on a Playable ad campaign for HBO Sports pay-per-view boxing event; Canelo Vs. GGG. It's a retro style game rendered in 8-bit that lets players duke it out as either Canelo or GGG to see who will win this anticipated rematch. It's reminiscent of the arcade classic Punch Out!

TreSensa creates playable ads that allow marketers to connect and engage with users on mobile in meaningful and impactful ways. As ECDI directed all creative aspects of development from UI/UX, gameplay to copywriting for dozens of playable ad campaigns that were that were both strategic and on-brand. Lead creative development, and presentation to new business prospects. Defined key campaign KPIs by conducting client meetings and communicating goals clearly to project teams. Collaborated with analytics team to optimize live campaigns based on data-driven metrics. Recruited, hired, coached and mentored a cross-functional Agile team of engineers and designers. Highlights include:

• Developed Facebook’s playable-ads for beta rollout (Taps Sports Baseball, Game of Thrones, etc.)

• Created Budweiser’s NFL Super Bowl Snapchat campaign. The ad adapted to location and NFL schedule data to deliver a dynamic, customized experience. Over 3M plays, 2 min. avg. time spent.

• Created ‘Pepsi Summer Quest’ for Snapchat. Snapcodes on Pepsi bottles unlocked exclusive game content within the Snapchat: 14.5 percent swipe-up rate, 2.5 min. avg. time spent.

• Created Bud Light’s March Madness Sweepstakes campaign: 70% CTR to enter the sweepstakes.

• Launched Mars Pet Care (Pedigree & Whiskas) multi-national activation campaign: 90% retention rate, 10% redemption rate.

• Created holiday campaigns for Hollister Clothing that included digital coupon redemption and in-store promotions: 61% completion rate, 5.5 cumulative years of time spent, 60k coupons claimed.