# Phill Simon > Creative Director / Digital Innovator / AI Filmmaker Location: San Francisco, California, United States Profile: https://flows.cv/phill I am a recognized leader, builder, story teller and award-winning creative focused on making an impact. From formulating the strategic goals to designing the digital experience, I have helped countless clients produce stunning creative campaigns. My secret sauce is a mixture of creative vision and production experience coupled with an innate ability to manage creative teams. My current focus has been exploring the creative potential of AI image and video generation. My background includes UA ad campaigns, playable ad development, branded interactive advertising, animation production and game development. Expertise with AI, user acquisition, data driven design, monetization, analytics and talent recruiting. View my portfolio at: https://phillsimon.carbonmade.com ## Work Experience ### Creative Director @ Flixr Jan 2025 – Present Excited to collaborate with a multidisciplinary team of artists and designers creating high-performance digital campaigns that help games and brands grow. ### Creative Art Director @ PlayQ Jan 2024 – Jan 2025 | Santa Monica, California, United States I was the PlayQ Art Director for Creative Services. I worked with the UA team to create performance based advertising, videos and interactive campaigns. ### Executive Creative Director @ GameChangerSF Jan 2018 – Jan 2023 | San Francisco Bay Area Hands-on Creative Direction I lead a multi disciplinary team of artists and designers in creating performance based digital user acquisition campaigns. In my role I help foster a creative environment that merges data with imaginative exploration. We work with our data-science teams to identify trends and patterns and use those insights to produce creatives that break through the noise and bring tangible results to our clients. ### Creative Director (Freelance) @ GameCommerce Jan 2018 – Jan 2018 I worked with GameCommerce on a Playable ad campaign for HBO Sports pay-per-view boxing event; Canelo Vs. GGG. It's a retro style game rendered in 8-bit that lets players duke it out as either Canelo or GGG to see who will win this anticipated rematch. It's reminiscent of the arcade classic Punch Out! ### Executive Creative Director @ TreSensa, Inc. Jan 2014 – Jan 2018 | San Francisco Bay Area TreSensa creates playable ads that allow marketers to connect and engage with users on mobile in meaningful and impactful ways. As ECDI directed all creative aspects of development from UI/UX, gameplay to copywriting for dozens of playable ad campaigns that were that were both strategic and on-brand. Lead creative development, and presentation to new business prospects. Defined key campaign KPIs by conducting client meetings and communicating goals clearly to project teams. Collaborated with analytics team to optimize live campaigns based on data-driven metrics. Recruited, hired, coached and mentored a cross-functional Agile team of engineers and designers. Highlights include: • Developed Facebook’s playable-ads for beta rollout (Taps Sports Baseball, Game of Thrones, etc.) • Created Budweiser’s NFL Super Bowl Snapchat campaign. The ad adapted to location and NFL schedule data to deliver a dynamic, customized experience. Over 3M plays, 2 min. avg. time spent. • Created ‘Pepsi Summer Quest’ for Snapchat. Snapcodes on Pepsi bottles unlocked exclusive game content within the Snapchat: 14.5 percent swipe-up rate, 2.5 min. avg. time spent. • Created Bud Light’s March Madness Sweepstakes campaign: 70% CTR to enter the sweepstakes. • Launched Mars Pet Care (Pedigree & Whiskas) multi-national activation campaign: 90% retention rate, 10% redemption rate. • Created holiday campaigns for Hollister Clothing that included digital coupon redemption and in-store promotions: 61% completion rate, 5.5 cumulative years of time spent, 60k coupons claimed. ### Partner and Creative Director @ Mondo Studios Jan 2005 – Jan 2013 | San Francisco Bay Area I founded Mondo Studios, an interactive agency focused on developing interactive branded content. We worked with clients to define their marketing KPIs and then develop out-of-the-box campaigns that leveraged the creative use of new and emerging interactive technologies; mobile apps, Facebook apps, event installations and web based branded content. • Directed all creative aspects of development • Oversaw team of designers, writers and engineers to ensure projects met creative and business objectives. • Created metric gathering systems and strategies to track project KPI’s. Clients included: Progressive Insurance, Purina, PBS Kids, Dodge, Yahoo, Viacom, MGA Entertainment and Juniper Networks. ### Executive Producer @ Mondo Media Jan 2001 – Jan 2005 | San Francisco Bay Area I helped build a world-class 3D animation team that focused on servicing AAA game developers. Recruited dozens of producers and artists, set their individual goals and provided ongoing mentoring. Worked with dept. heads to design and build animation and rendering pipeline. Responded to client RFPs, prepared bid packages, budgets and production schedules. Developed a cost reporting system that tracked projected costs against incoming receivables. Produced cut sequences for dozens of AAAgames: • Lord of the Rings: Two Towers & The Return of the King • James Bond 007: Nightfire & Everything or Nothing • Command & Conquer: Red Alert 2 & Generals • Superman Returns • Age of Empires III • Battlefield 1942: Secret Weapons of WWII • The Sims: Sims 2 & The Sims Online • NFL Street ### Strategic Consultant @ Nickelodeon Animation Studios Jan 2004 – Jan 2004 Strategic Consultant to SVP/GM at Nickelodeon Animation Studios developing 3D animation plan. ### Strategic Consultant @ Mattel, Inc. Jan 2001 – Jan 2001 | Greater Los Angeles Area Design consultant on Planet Hot Wheels, a real-time, 3D online game and web portal. • Worked with Mattel Media interactive producers to define site’s creative vision. • Created game design document, technical specifications and production process recommendations. ### President @ Jinx Inc Jan 1998 – Jan 2001 Principal, Jinx Studios. Client engagements include: NBC (The Tonight Show-Creator Lil'l Green Men, a thirteen-episode cartoon series for Warner Brothers online), Excite, Playboy, Nike, Nickelodeon and Warner Brothers. ### Sr. Producer & Lead Designer @ Pulse Entertainment Jan 1993 – Jan 1997 Producer and designer, Bad Mojo, Technical Director of Iron Helix, award winning CD ROM games. ### Strategic Consulting @ Apple Computer Jan 1994 – Jan 1994 Development liaison between 3rd party multimedia studios and the Apple stretegic development team. ### Product Manager @ Macromedia Jan 1992 – Jan 1993 Product Manager for Film Maker, Media Maker, Title Maker and Magic. Responsible for for feature set, localization, advertising, promotion, and subsequent upgrades. ## Education ### Communication & Media Production in B.F.A., Film/Cinema/Video Studies New York Institute of Technology ## Contact & Social - LinkedIn: https://linkedin.com/in/phillsimon - Website: https://phillsimon.carbonmade.com/ --- Source: https://flows.cv/phill JSON Resume: https://flows.cv/phill/resume.json Last updated: 2026-04-05