# Phil Li

> Product designer who gives a shit

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/philli

## Work Experience
### Design Lead @ Instagram
Jan 2025 – Present | Menlo Park, California, United States
Leading the Notifications pillar of Instagram & initiatives across the Growth org.

### Principal Designer @ LinkedIn
Jan 2022 – Jan 2025
Design nomad focusing the highest strategic bets across various orgs, such as building Games from 0-1, designing the LinkedIn Recruiter AI Agent experience, leading the Global Vision project, Trusted Graph (verifications), Media experience and etc.

### Lead & Staff User Experience Designer @ LinkedIn
Jan 2021 – Jan 2022
- Leading the design for Events & Live products.

### Staff User Experience Designer @ LinkedIn
Jan 2020 – Jan 2021 | San Francisco Bay Area
- Video Conferencing in Messaging.
- Messaging Reactions.
- Edit, delete message.
- Group chat experience.

### Senior User Experience Designer @ LinkedIn
Jan 2018 – Jan 2020 | San Francisco Bay Area
- Leading the design of Group Chats on LinkedIn. 
- 2020 Global Hackathon "Best Technology" category Winner.
- 2019 Global Hackathon 1st Place Winner.
- 2018 Flagship Hackathon 1st Place Winner. 
- 2017 UED Mega Hackday 2nd Place Winner.

### Product Designer @ LinkedIn
Jan 2016 – Jan 2018 | Sunnyvale, CA
- Designed and built a suite of rich messaging features: GIFs, voice message, location sharing, attachments, and etc. 
- New Messaging Keyboard.

### Co-Founder & Designer @ Ahoy Technologies, Inc
Jan 2015 – Jan 2017 | San Francisco Bay Area
Built a product similar to ADPlist, but assisted by an Ahoy bot.

### Senior User Experience Designer @ Scopely
Jan 2015 – Jan 2016 | Greater Los Angeles Area
- Redesigned Yahtzee With Buddies that provides joy for millions of users on a daily basis and estimated lifetime revenues of $650 million.

### Design Lead @ Sourcebits, Inc.
Jan 2014 – Jan 2015 | San Francisco
- Redesigned the company website: http://www.sourcebits.com 
- Rebranded the company identity, including logo, typography, marketing collaterals, email templates, and wrote a comprehensive brand guide.
- Working with clients on various mobile projects.

### Design Lead - Innovation Lab Mobile Project @ JCPenney
Jan 2013 – Jan 2014 | Greater New York City Area
- Concepted, prototyped and user tested all mobile innovation projects with high NPS.
- Designed Virtual Closet - a social sharing app for fashionistas.
- Redesign JCPenney Consumer iOS app.
- Redesigned product review for www.jcpenney.com with consideration of gamification

### Visualization Designer and Developer, Research Assistant @ Texas Advanced Computing Center (TACC)
Jan 2012 – Jan 2014 | Austin, Texas Area
- Designed and built tools to visualize the archival practice in Texas.


## Education
### Master of Science (MS) in Human Computer Interaction
The University of Texas at Austin

### Bachelor of Science (BS) in Computer Software Engineering
Nankai University


## Contact & Social
- LinkedIn: https://linkedin.com/in/haoyang-li

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Source: https://flows.cv/philli
JSON Resume: https://flows.cv/philli/resume.json
Last updated: 2026-04-13