# Phillip B.

> UX/UI Designer | Brand Designer | Growth Designer

Location: New York City Metropolitan Area, United States
Profile: https://flows.cv/phillipb

Product designer, visual designer and storyteller focused on crafting high-converting, user-first experiences. I specialize in landing page optimization and UX strategy that drives measurable impact—like +10% lifts in conversion on key SEM landing pages. My background in product marketing design within the fintech industry has enabled me to develop a keen understanding of how to effectively communicate the value of financial products through engaging visuals, storytelling, and targeted messaging. 

Excited by roles in sustainable tech, FinTech, and mission-driven products where design plays a critical role in growth and clarity. I excel at collaborating with cross-functional teams to ensure that designs are both user-centered and aligned with business objectives. 

As a Senior Product Marketing Designer at Policygenius (acquired by Zinnia in 2023), I leverage my 8+ years of experience in product marketing and design to create engaging and user-friendly experiences for online consumers. My analytical skills allow me to measure the impact of my work and continually refine my approach to design. I have a strong background in graphic design, having earned a Bachelor of Fine Arts from the State University of New York College at Purchase. I also hold a certification in User Experience Design from the Fashion Institute of Technology. I joined Policygenius Inc., a NYC-based tech startup that is changed the insurance industry by making it faster, friendlier, and more transparent. I contributed to the company's rapid growth and established it as a pioneer in the FinTech sector. I am always eager to learn new skills and technologies to enhance my design capabilities and deliver innovative solutions.

## Work Experience
### Senior Product & Growth Designer @ Zinnia
Jan 2023 – Jan 2024 | New York City Metropolitan Area

### Senior Product & Growth Designer @ Policygenius Inc.
Jan 2019 – Jan 2023 | New York City Metropolitan Area

### Product & Growth Designer @ Policygenius Inc.
Jan 2015 – Jan 2019 | United States
Policygenius is a NYC-based tech startup with a mission to help people get the financial protection they need and have them feel good about it. We are changing a massive industry by making insurance shopping faster, friendlier and more transparent for online consumers. Since our launch in 2014, we’ve achieved rapid growth in a notoriously difficult industry and established ourselves as a pioneer in a now hot sector of FinTech. We're at an exciting inflection point, having raised over $22 million of venture capital, and we're focused on building out our powerhouse team. Think of us as a one-stop-shop for all the financial protection you’ll ever need.


## Education
### Bachelor of Fine Arts (BFA) in Graphic Design
Purchase College, SUNY


## Contact & Social
- LinkedIn: https://linkedin.com/in/blackowl
- Portfolio: https://blackowl.design

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Source: https://flows.cv/phillipb
JSON Resume: https://flows.cv/phillipb/resume.json
Last updated: 2026-03-29