Creative direction and design for good across a diverse range of industries.

Nike, Lululemon, Future Deluxe, AZUKI, Adobe, Roblox (@Special Agency), Descente, Hypebeast, HYBE, Samsung, Droga 5, Something Special Studio, Nepa, Type Designers Foundry, Salt & Stone, Big Face, Birth of Royal Child, Frame Denim Co,

Creative direction and design spanning branding, UI/UX, and marketing

Established and led Smile Flower Studio, building its business operations, growth strategies, team culture, and creative direction. Scaled the studio to a team of 12 designers and strategists, collaborating with clients across Korea, the US, and Europe. Focused on branding, art direction, and digital experiences, helping businesses in diverse industries expand through unique creative solutions.

Selected Clients:

Nike Global, Nike korea, Nike japan, Nike Air Studio, Nike SG, Samsung, Lululemon, Hypebeast, AZUKI (LA), ELA Agency (LA), CNC (LA), Heavypedal (USA), Bughole (KR), NIKE (KR & Japan), Descente (KR), Ibeilf (KR), Double Happiness (KR), Magpie (KR), 선우정아, 넉살, Wooalong (KR), CCCS (KR), Caelo (KR), Coor (KR), Pagemail (KR), E’EN (KR), Mile’s Donut (KR), Sadgas (KR), Lacoste (KR), Museum Head (KR), BlankCo. (KR), Black Monster (KR), OA Agency (KR), Maggie (KR).