# Phillip La > Lead Product Designer at Chime Location: San Francisco Bay Area, United States Profile: https://flows.cv/phillipla Designer, tech lover, and ramen enthusiast living in San Francisco. ## Work Experience ### Lead Product Designer @ Chime Jan 2020 – Present | San Francisco, California, United States ### Senior Product Designer @ LendingClub Jan 2018 – Jan 2020 | San Francisco Growth & Verification Reimagine how our members go through verification within the application process. Develop solutions that take the end-to-end growth experience into consideration. Understand the bigger picture—not just growth and verification—in order to gain context when tackling problems. Experiment and learn as often as possible in order to communicate to stakeholders and apply findings to new and existing problems. Vision  Help develop the north star experience for the LendingClub organization. Create an interactive prototype to be presented to the first ever board of directors meeting attended by Product and Design. Communicate the north star experience to other designers as a way to bridge the present and future. Mentorship Mentor 2-4 designers to assist with the growth of the design team. Create a safe space to discuss company and career themes. Teach technique and best practices when creating, presenting, and delivering creative work. Act as a soundboard and partner as designers navigate through their careers. ### Design Lead @ Augmedix Jan 2018 – Jan 2018 | San Francisco Bay Area ### Senior Visual Designer @ Augmedix Jan 2017 – Jan 2018 | San Francisco Visual Design Unify the visual design language across entire line of digital products. Work with Product Managers, Interaction Designers, and stakeholders to help solve complex usability problems. Audit and inventory existing components to prioritize and redesign. Standardize components for easy utilization by other designers and developers. Brand Design Modernize the brand identity to better reflect the company’s ambitions and goals. Create structure for other designers to create consistently branded assets. Update front-door websites and templates to reflect the brand. Mentor & Teacher Mentor 4 designers—some overseas—to level up their skillset in their area of design (communication design or product design). Teach technique and best practices when creating, presenting, and delivering creative work. ### Senior Product Designer @ Lumo Bodytech Jan 2012 – Jan 2017 | Mountain View Highlights • Launch 3 products into market • Mentor team of junior designers • Lead overall design system • Increase product NP Scores • Customer base of 50,000 users • Evolve from Visual Designer Mobile App Design Design and deliver the visual of the iOS and Android experiences, including animation and motion design. Significantly contribute to the UX design of three wearables. Solve problems unique only to a hardware/software product. Deliver designs to a wide variety of engineers. User Experience Design Conduct and observe user testing sessions to garner insights and define problems. Develop and test hypotheses through user testing. Prototype interface ideas to validate its efficacy as a solution. Report findings back to the team and executive group to ensure the product follows the roadmap. New Product Development Contribute to the launch of three wearable products into the market. Design and develop two category-defining products from the ground up. Conduct, observe, and study user interviews to help define focused personas. Create a design language other designers can utilize. Track the progress of products by following customer response and NPS scores. Brand Design Design and develop original logo and brand identity. Define, facilitate, and oversee the evolution of the products’ visual language as the company grows. Ensure consistent visual system across public-facing communication mediums such as ads, websites, and printed materials. Product Photography/Videography Responsible for high quality, beautiful photos and videos of Lumo’s line of wearable devices and accessories. Shoot and process assets to be used in both marketing and product collateral such as web pages, packaging, and mobile app design. Mentor Guide and collaborate with junior designers to grow their skills and develop their abilities. Create a safe space to discuss company and design themes. Support and encourage the development of style within brand guidelines. ### UX and Interface Designer @ MSL Design Jan 2011 – Jan 2016 | San Francisco Primary Client: Leidos Leidos (formerly SAIC) is a science and technology solutions leader working to address some of the world’s toughest challenges in the defense, intelligence, homeland security, civil, and healthcare markets. Their clients include the US DoD and US Homeland Security. User Interface Design Develop user interfaces for a line of checkpoint systems that scan and detect explosives and contraband on vehicles ranging in size from passenger cars to freight trains. Deliver visual designs that solve problems unique to each project, such as an interface meant to be used in a moving vehicle, and an interface meant to facilitate quick decision making. User Experience Design Gather comprehensive understanding of use-cases through observational use studies and user interviews. Work in a team of three to distill findings into insights that help shape the resulting solution. Wireframe and prototype ideas with motion software such as Adobe Flash. Interaction Design Build full, comprehensive simulations for the purpose of both communicating the intended UI behavior to engineers who work remotely and also allowing their marketing team to demonstrate a close-to-final interface to prospective clients. Design animations and transitions between states of buttons, screens, and systems. ### Lead Graphic Designer @ Pier 2 Marketing Jan 2009 – Jan 2012 ### Assistant Director and Designer @ Industrial Design Outreach Jan 2006 – Jan 2012 | San Francisco, CA Details Industrial Design Outreach (iDo) is a non-profit organization consisting of volunteer designers and university design students who take design thinking methodologies from university and real-world application and bring it into underserved high school students in San Francisco. Teacher Use hands-on methodology to teach both soft skills, such as identifying design in day to day life, as well as hard skills such as proper use of a CNC laser cutter. Ensure safe technique while using tools such as jigsaws, band saws, and soldering irons. Curriculum Development Collaborate with other like-minded designers and university students to develop curriculum that engages and teaches design principles. Prototype curriculum months in advance in preparation of delivering lessons to high school classrooms. Curriculums ranged in scope from seven-day projects to four-month epics. Mentor Encourage participation and growth through creative thinking methodology. Serve as a mentor in and outside the classroom to both high school students as well as university students. Demonstrate that a life after high school and university exists. Be a confidant and peer to those who lack it in life outside high school. ### Graphic Designer @ SF Fire Credit Union Jan 2009 – Jan 2009 ## Education ### Bachelor of Arts in Design and Industry San Francisco State University Jan 2005 – Jan 2009 ### License in Real Estate City College of San Francisco Jan 2002 – Jan 2005 ## Contact & Social - LinkedIn: https://linkedin.com/in/phillipla - Portfolio: http://www.phillipla.com --- Source: https://flows.cv/phillipla JSON Resume: https://flows.cv/phillipla/resume.json Last updated: 2026-03-30