# Phil Schroeder > Staff / Principal Product Designer | AI-Driven SaaS Product & Platform Design | ex-Salesforce, ex-CarMax Location: Indianapolis, Indiana, United States Profile: https://flows.cv/philschroeder Portfolio: philschroeder.design Staff / Principal-level product designer focused on complex B2B products, platforms, and data-heavy workflows. I help teams turn ambiguous product problems into clear, scalable solutions and ship faster by combining strong product thinking, systems design, and AI-assisted product development workflows. Much of my work focuses on simplifying legacy products, unifying fragmented experiences, and designing scalable systems that support growth. I actively use AI tooling such as VS Code, Claude, ChatGPT, Figma MCP, Lovable, and Builder.io to accelerate discovery, prototyping, and design-to-build workflows while maintaining high standards for usability, clarity, and execution. Career Highlights Across startups and enterprise platforms, my work has consistently focused on simplifying complex systems, improving product outcomes, and helping teams move faster. • Built and launched FollowUp, an AI-assisted SaaS product that helps job seekers write thoughtful recruiter follow-ups, leading the product end-to-end from UX and AI workflows to pricing and production deployment • Designed award-winning products for startups that collectively raised $39M+ • Led a redesign of Salesforce Marketing Cloud workflows, driving $25M ARR, +2% NPS, and +4% CSAT • Shipped Staples search features generating $2.8M MRR and an award-winning intranet that cut $2M in annual support costs • Consolidated three design systems into a unified 300+ component system, reducing handoff time by 55% and component bugs by 37% I’m most effective in senior IC roles where I can own complex problem spaces end-to-end, partner closely with product and engineering, and turn ambiguity into clear, scalable solutions that teams can build and ship with confidence. ## Work Experience ### Lead Product Designer @ UL Solutions Jan 2025 – Present | Greater Chicago Area Leading 0–1 product design and discovery for UL’s new decarbonization platform, focused on translating complex sustainability and regulatory workflows into clear, scalable product foundations. - Partnering with product, engineering, and domain experts to define problem space, user needs, and MVP scope - Driving early discovery through stakeholder interviews, workflow mapping, and rapid prototyping - Establishing core interaction patterns, information architecture, and design principles to support long-term platform scale - Helping shape team processes and design direction as the product and org take form ### Principal Product Designer @ Gammutt Design Jan 2018 – Present | Greater Indianapolis As an embedded product design consultant, I partner with startups and growth-stage companies to help them move from idea to market quickly while maintaining a high level of product craft. I balance lean startup speed with mature product design practices to help teams ship valuable products quickly while laying the groundwork for scalable design systems and product-led growth. I also help companies establish workflows and collaboration practices that enable engineering teams to move faster while maintaining quality, and sometimes assist with finding and onboarding first design hires. I frequently use AI tools such as Claude, Lovable, Figma Make, v0, and ChatGPT, to accelerate ideation, research, prototyping, and product definition. These tools help to explore concepts faster while still grounding decisions in real user needs and business constraints. Selected work: • FollowUp - Built and launched an AI-assisted SaaS product that helps job seekers write thoughtful recruiter follow-ups. Led the product end-to-end including UX, AI workflows, product architecture, and pricing. • OfferFit - Designed the MVP for an AI-driven offer and content testing platform operating on first-party data. The company raised $36M across Series A and B and was acquired by Braze in 2025. • Averi - Designed the MVP for a generative AI platform focused on marketing strategy and staffing. The company raised a $3M seed round in 2024. • Cisco - Redesigned and migrated legacy workflows into Salesforce Sales Cloud while contributing to Cisco’s SLDS-based design system to increase team design velocity. • EB Control - Designed award-winning product experiences for a secure end-to-end data sharing platform that received two patents. • Kineon - Led a team of offshore designers to redesign Kineon’s native mobile app in the MedTech space. The redesigned experience helped the company exceed its IndieGoGo campaign goal by 5,000%. ### Lead Product Designer @ CarMax Jan 2025 – Jan 2025 | Richmond, Virginia, United States Lead design for CarMax's messaging strategies, including acquisition, activation, progression, and transaction. Also leveraged my expertise with Salesforce Marketing Cloud to optimize workflows and refine the architecture of customer journeys. - Collaborated with engineering and program leaders to implement operational best practices in Salesforce Marketing Cloud, resulting in improved workflow efficiency and enhanced team collaboration. - Redesigned the Partner Intake process using automation and AI to be 3x faster with reduced error and churn while increasing accountability and transparency. ### Principal Product Designer @ Staples Jan 2021 – Jan 2023 | Boston, Massachusetts, United States I owned work across our B2C and B2B websites' Search, Internal User Tools/Admin, and more. I drove UX consistency and measurable improvements by designing the appropriate deliverables, utilizing Usertesting.com for research, and working with UX leadership to create best practices and standards for our team and product org. Design Leadership - Led Design Ops by driving the adoption of Figma to replace 3 other design tools, resulting in cost savings and gains in efficiency and consistency. - Managed a team of offshore designers and provided mentorship for a junior designer. IC Accomplishments - Designed a new Buy It Again widget, resulting in an increase of $2.5m MRR. Feature accounts for 4% of all revenue from Search. - Made design changes to Ink and Toner Finder resulting in an increase of $117k MMR. - Saved Staples $2m annually in support costs with an award-winning redesign of their intranet, The HUB, used by thousands of associates daily. ### Staff Product Designer @ Cheetah Digital Jan 2017 – Jan 2021 | Indianapolis, Indiana Area Lead a complete transformation of the entire marketing suite by balancing innovation and creativity with legacy use cases and parity. - Conducted a full audit and reconciliation of 3 design systems into a single design system of 300+ components from scratch in Figma, resulting in reduced design-to-development handoff time by 55% and decreased component-related bugs by 37% - Standardized campaign workflows across the marketing suite resulted in a 33% reduction in the number of screens and a time on task reduction of 47%. - Improved design ops by driving adoption of Miro, Figma, and Storybook. ### Senior UX Designer @ Salesforce Jan 2016 – Jan 2017 | Indianapolis, Indiana Area I drove high-quality design solutions while shaping products and processes from the ground up, ensuring the user’s voice was central to every decision. I collaborated closely with leadership, product owners, developers, and researchers to develop impactful solutions by designing deliverables and prototypes of varying fidelity. I collaborated closely with development and product teams to ensure seamless implementation, while also expanding my impact through mentorship, volunteering, and broader influence within the organization. Accomplishments - Redesigned the Email Creation Flow helping add significant ARR through new bookings and saved red accounts and boosted NPS by 2% and CSAT scores by over 4%. - Designed the next generation of Email Studio using Einstein AI and the Salesforce Lightning Design System. - Did a 0-1 design for a brand new transactional sending platform, laying the foundation for future product enhancements and user satisfaction. ### UX Designer @ Salesforce Jan 2012 – Jan 2016 | Indianapolis, Indiana Area Accomplishments - Redesigned the Email Sending Experience used by over 50,000 customers. Time on Task reduced by 52% Context Changes reduced by 14% Screens reduced from 7 to 4 ### Senior Designer / Email Marketing Manager @ Brybelly Holdings, Inc Jan 2010 – Jan 2012 | Indianapolis, Indiana Area Designed and developed packaging, branding, websites, emails, and other items for a variety of brands across Brybelly’s portfolio. Working across many brands gave me a great deal of creative freedom and experimented with a variety of styles and approaches. I led all email marketing efforts. This included designing and coding all emails as well as sending and monitoring the campaigns. Our lists saw a 125% growth, a 37% increase in our click-through rates, a 14% increase in conversions, and a 45% reduction in unsubscribes. ## Education ### Certificate in Web Design and Development University California Irvine Extension ## Contact & Social - LinkedIn: https://linkedin.com/in/phil-schroeder-ux - Portfolio: http://philschroeder.design/ - GitHub: https://github.com/Lovamelin - Portfolio: https://www.philschroeder.design --- Source: https://flows.cv/philschroeder JSON Resume: https://flows.cv/philschroeder/resume.json Last updated: 2026-04-17