Co-founded Dopt, a product adoption experience platform used to build better product onboarding, AI assistance, and announcements. Used by Superhuman, Reforge, Productboard, and more. Raised $5M from Unusual Ventures and Designer Fund. Acquired by Airtable.
Led the Growth and Business Platform teams—a multi-product pillar comprised of 3 managers and ~15 ICs. Responsible for acquisition, activation, upsell/cross-sell, subscription, messaging, and internal tools experiences.
Directed team responsible for hiring practices across the design org (product design, research, content, and design ops). Defined product design career ladder for product design org.
