Redwood City, California, United States
As the founding product manager, built and led the product function, launching the core software platform that increased user conversion 370% and powered the company's growth through a Series A fundraise.
• Scaled the product function from 0 to 4, personally architecting the core ops platform while hiring and leading a 3-PM team over a period of significant market expansion.
• Increased qualified user conversion 370% YoY by designing and executing a data-driven program of 100+ A/B tests on the end-to-end customer acquisition funnel.
• Increased team capacity 25% and hit critical margin targets by architecting and launching the 0-to-1 internal operations platform that powered the entire business.
• Eliminated a 3-week manual reporting process by integrating core business systems (Salesforce & NetSuite), providing real-time financial forecasting for leadership.