• Engaged directly with customers, building intuition around how people discover products, ask questions, and decide to commit.

• Learned how small details in presentation, language, and brand tone can meaningfully impact trust and conversion.

• Helped customers navigate choices by clarifying needs, reducing uncertainty, and guiding them toward decisions that felt right for them.

• Observed patterns in customer hesitation and decision-making, including what questions build confidence and what creates friction.

• Engage in strategic collaboration with clients and cross-functional teams to conceptualize, design, and realize a final product congruent with the client’s vision.

• Create sophisticated visual prototypes and mockups that tell a story, overall enhancing user engagement and fostering emotional connections through immersive experiences.

• Synthesize competitive analyses and user research to uncover market trends and user insights that guide strategic product decisions and produce user centric solutions.

• Led design initiatives at SHS, collaborating with cross-functional teams to deliver user-centered websites and applications.

• Conducted user research and competitive analyses to inform design decisions and improve usability.

• Designed high-fidelity prototypes and mockups, gathering feedback to enhance final products.

• Co-led the design of Cloud’s first website and mobile app, ensuring a seamless interface and cohesive cross-platform experience.

• Developed and maintained a comprehensive design system with reusable components for consistency across products.

• Created 100+ original illustrations aligned with Cloud's brand style for various platforms and presentations.

• Achieved a 96% task completion rate in the proposed user flow by analyzing feedback from 13 interviews, one survey, and two usability testing rounds; developed marketing assets alongside a scalable style guide

• Created detailed design documentation that included interactive prototypes for engineering teams; directly targeted significant causes of UI discrepancies, resulting in improved communication between departments

• Delivered successful handoff to engineers by creating detailed design specifications, prototypes, and a style guide, using design assets and redlines to clearly communicate design intent