# Phoebe Hyer > UX/UI Design | Product Management | Sustainability Location: San Francisco Bay Area, United States Profile: https://flows.cv/phoebehyer Hi, I'm Phoebe. I’m a Product Designer who’s all about making things that feel good to use and actually make people’s lives easier. I care a lot about thoughtful design—stuff that’s not just pretty, but purposeful. Before design, I worked in film, editing, and graphic design, so storytelling and visual clarity have always been important to me. That background helps me think about how people move through an experience—not just how it looks, but how it feels. I’m always learning, whether that’s picking up a new tool, digging into user feedback, or swapping ideas with teammates. I love being part of collaborative, curious teams that care about the details. Right now, I’m looking to join a team where I can keep growing, contribute to meaningful projects, and build experiences that really resonate with people. If you’re looking for a thoughtful, curious designer who loves turning ideas into meaningful experiences—I’d love to connect and help bring your vision to life. ## Work Experience ### Brand Experience Associate @ Marine Layer Jan 2025 – Present | Corte Madera, California, United States • Engaged directly with customers, building intuition around how people discover products, ask questions, and decide to commit. • Learned how small details in presentation, language, and brand tone can meaningfully impact trust and conversion. • Helped customers navigate choices by clarifying needs, reducing uncertainty, and guiding them toward decisions that felt right for them. • Observed patterns in customer hesitation and decision-making, including what questions build confidence and what creates friction. ### Product Manager & Designer @ Unknown Jan 2024 – Present • Engage in strategic collaboration with clients and cross-functional teams to conceptualize, design, and realize a final product congruent with the client’s vision. • Create sophisticated visual prototypes and mockups that tell a story, overall enhancing user engagement and fostering emotional connections through immersive experiences. • Synthesize competitive analyses and user research to uncover market trends and user insights that guide strategic product decisions and produce user centric solutions. ### Product Designer @ Silent Howl Studios Jan 2024 – Jan 2024 | San Francisco Bay Area • Led design initiatives at SHS, collaborating with cross-functional teams to deliver user-centered websites and applications. • Conducted user research and competitive analyses to inform design decisions and improve usability. • Designed high-fidelity prototypes and mockups, gathering feedback to enhance final products. ### Lead Product Designer @ All4Labels - Global Packaging Group Jan 2022 – Jan 2024 • Co-led the design of Cloud’s first website and mobile app, ensuring a seamless interface and cohesive cross-platform experience. • Developed and maintained a comprehensive design system with reusable components for consistency across products. • Created 100+ original illustrations aligned with Cloud's brand style for various platforms and presentations. ### UX/UI Designer @ Presently Jan 2022 – Jan 2022 • Achieved a 96% task completion rate in the proposed user flow by analyzing feedback from 13 interviews, one survey, and two usability testing rounds; developed marketing assets alongside a scalable style guide • Created detailed design documentation that included interactive prototypes for engineering teams; directly targeted significant causes of UI discrepancies, resulting in improved communication between departments • Delivered successful handoff to engineers by creating detailed design specifications, prototypes, and a style guide, using design assets and redlines to clearly communicate design intent ### User Experience Design Fellow @ General Assembly Jan 2022 – Jan 2022 ### Digital Media Specialist @ University of California, Berkeley School of Optometry Jan 2021 – Jan 2022 • Filmed and broadcasted multi-camera lectures for live audiences, enhancing participant satisfaction by 25% • Showcased audio engineering and video production skills in Adobe Premiere Pro. • Expertly operated and maintained camera equipment, ensuring exceptional footage delivery. ### Taproom Associate @ Fieldwork Brewing Co. Jan 2019 – Jan 2021 | Berkeley County, South Carolina, United States • Anticipated customer needs and provided friendly, attentive service to foster excellent customer experiences at Fieldwork Brewing Co. • Juggled priorities under pressure to meet customer expectations in a fast-paced environment. • Built strong relationships with customers and coworkers through clear communication and a positive attitude. ### Video Producer @ Beauté Nature Jan 2020 – Jan 2021 | Oakland, California, United States • Managed end-to-end video production process for Beauté Nature Youtube, resulting in a 50% revenue increase • Created promotional and branding materials for marketing and social media use. ### Intern @ ZDFILMS | Berkeley, CA Jan 2020 – Jan 2020 | Berkeley, California, United States • Assisted Denise Zmekhol in the production process of the documentary, Skin of Glass. • Reviewed and transcribed all interviews for the project. • Helped write grant proposals, grant submissions, and correspondences between filmmakers, producers, and editors. ### Layout Designer @ BARE Magazine Jan 2019 – Jan 2020 • Assisted in the production of 1 issue of BARE Magazine, the premiere fashion magazine at UC Berkeley. • Designed editorial layouts for print and digital formats with a team of 7. • Collaborated with writers, photographers, and editors to align design with content. • Maintained brand identity and enhanced readability through typography, spacing, and composition. ### Social Media Manager and Activity Coordinator @ Kaplan International English Jan 2017 – Jan 2017 | San Francisco Bay Area • Managed Kaplan San Francisco's social media platforms, creating engaging content to increase brand visibility. • Curated monthly activity calendars for students, showcasing SF community events and attractions. • Led captivating tours around San Francisco, highlighting popular and hidden gems to enhance international students' experience. ### Photographers Assistant @ Cody Pickens Jan 2016 – Jan 2016 | San Francisco Bay Area • Developed skills in lighting design, set curation, and photo editing. • Managed lighting and photography equipment at photo shoots. ## Education ### Communication and Media Studies University of California, Berkeley ### UX/UI General Assembly ### Bachelor's degree in Media Studies University of California, Berkeley ### Digital Communication and Media/Multimedia Oakland School for the Arts ## Contact & Social - LinkedIn: https://linkedin.com/in/phoebehyer --- Source: https://flows.cv/phoebehyer JSON Resume: https://flows.cv/phoebehyer/resume.json Last updated: 2026-04-13