# Phoebe Ng > Head of Design | Human-Centered Innovation Across Hardware and Software Location: San Francisco Bay Area, United States Profile: https://flows.cv/phoebeng Generative AI Leader and full stack Design Executive with 20+ years of experience shaping digital and hardware products. Expert in human-centered innovation and intelligent design strategy. I believe great design starts with empathy and ends with measurable impact. I focus on creating experiences that build trust, clarity, and long-term value for users and businesses. I'm fluent in emerging technology through practice, not theory. I help teams leverage advanced tools to deepen user insight and elevate product quality. I design AI-powered workflows that scale research, reduce repetitive work, and accelerate design thinking. I use generative models to help teams visualize possibilities early, test ideas faster, and align on solutions with confidence. I coach leaders and design teams on practical AI adoption. I drive transformation by aligning design strategy with technology and operations. I turn complex systems into effortless experiences. Across IoT, consumer electronics, and digital platforms, I build design cultures that convert creativity into sustained competitive advantage. ## Work Experience ### Head of Design (UX, Industrial Design, Design Systems, Research, Content) @ ADT Jan 2024 – Present As Head of Design at ADT, I lead design strategy and execution across the company’s home security and smart home ecosystem, spanning connected hardware, mobile, and web experiences. The role covers both defining the long term design direction and ensuring day-to-day execution stays focused on user needs, product quality, and business outcomes. Working closely with senior leaders across product, engineering, operations, and partners, I guide cross functional collaboration from early concept through launch. This includes aligning on problem framing, design intent, and delivery constraints so teams can move forward with clarity and confidence. A key part of my role is building the systems and culture that enable strong design at scale. This includes setting design standards, improving documentation and handoff, and strengthening how design decisions are communicated across the organization. I lead and grow multidisciplinary teams across UX, industrial design, research, and content, with a focus on raising craft, ownership, and impact. Generative AI plays a practical role in how design work is done. AI is used to support early design prototypes, explore product use cases, and visualize hardware concepts well ahead of physical builds. These workflows help teams experience ideas sooner, test assumptions earlier, and align faster around viable solutions. AI is also applied to research synthesis and storytelling to accelerate understanding and reduce repetitive work. Alongside this, I coach leaders and teams on responsible, effective AI adoption grounded in real workflows rather than experimentation alone. The impact of this work is a stronger role for design within ADT. Design decisions are clearer, alignment happens earlier, and teams move forward with more confidence. The results show up in improved usability, faster decision making, and experiences that build trust and long term value for both customers and the business. ### Director, Experience Design @ Zillow Jan 2023 – Jan 2024 As Director of Experience Design, I helped build the Zillow Home Loans Dashboard experience within a newly formed product and organization. The role focused on shaping the end to end customer experience while working within the constraints of financial services, technology, and business requirements. Working closely with product, engineering, and business partners, I led design across key customer journeys and ensured consistency and clarity as the product moved from early concept through launch. I partnered across teams that had not previously worked together, helping to align priorities, define shared experience principles, and establish effective collaboration models. ### UX Design Manager @ Google Jan 2022 – Jan 2023 | Mountain View, California As a designer leader of two global UX teams, I support talented senior-level UX designers in delivering outstanding experiences for text input and communication features across phones, tablets, and smartwatches. Working closely with senior leaders, I guide day-to-day cross-functional collaborations, resulting in the successful launch of three key input categories for Pixel 7 features: core typing experiences, multilingual voice input, and expression for input. Through my leadership, my teams have delivered impactful experiences that have received high praise from users and have helped to drive the overall success of the organization. ### VP, Product Design @ Endeavor Jan 2020 – Jan 2022 Endeavor (WME) is a global media and entertainment company with world-class brands and capabilities across talent representation, sports, fashion, event management, and brand marketing. As one of the founding members of the Endeavor Digital Group, my focus has been on supporting a team of talented product designers and user researchers and collaborating with them on a range of innovative initiatives aimed at transforming our business and empowering users to learn and create. Specifically, I have been involved in overseeing four D2C product verticals - education, speakers, books and authors, and creators platform. In my role, I have been instrumental in driving the design strategy for new product opportunities, advocating for the importance of design in our business, introducing a user-centered design practice in-house, establishing an effective product development process, and maintaining high design standards. I am proud to have been nominated and awarded by Endeavor to participate in the prestigious McKinsey Executive Leadership Program - an exclusive invite-only program that prepares senior executives for C-suite roles. ### Product Design Manager @ Facebook Jan 2018 – Jan 2020 | Menlo Park, California I had the privilege of building a talented global product design team from the ground up to help shape the future of AR/VR Commerce for Oculus and Portal hardware. Overseeing the design efforts of fourteen consumer and enterprise products across five product experience areas - Digital Stores, Customer Care, Fulfillment Logistics, Manufacturing Data System, and Marketing & Sales - was a challenging yet rewarding experience. Together with my team, I ensured that design was at the forefront of our work, and collaborated closely with cross-functional partners in a cross-team environment to establish a cohesive design vision and strategy. Through our collective efforts, we were able to deliver impactful experiences that were loved and used by millions, including the Oculus and Portal digital store & check out, help center, referral program, easy return, and in-app value-added experiences. ### Director of Design (UX, Industrial Design, User Research) @ SmartThings Jan 2016 – Jan 2018 | Mountain View, California As Design Director, I had the honor of leading a talented multi-disciplinary team, which included user experience design, user research, and hardware design. Together, we developed end-to-end IoT solutions that transformed complex technologies into seamless smart home experiences, connecting thousands of physical products to the digital world as a unified system. Drawing on my extensive hardware and software experience, I guided day-to-day design activities and acted as a liaison for SmartThings business partners. Through close collaboration with my team, we successfully delivered many large-scale products, including two generations of SmartThings mobile apps, Nvidia Shield TV app, ADT SmartThings Home Security System, and integration with Samsung mobile platform. It was truly rewarding to work on these projects and witness how they made people's lives safer, more convenient, and more entertaining. ### Senior Interaction Designer @ Apple Jan 2013 – Jan 2016 | Cupertino, California Led and designed the end-to-end experiences for Real-Time Collaboration, Keynote Live, Cloud Documents, File Syncing, and Document Manager features for a suite of productivity apps across MacOS, iOS, and iCloud platforms. ### UX Design Manager @ Amazon Jan 2011 – Jan 2013 | Seattle, Washington I led the design efforts for the Amazon Independent Publishing team. I designed and shaped the future of publishing by designing the next-gen authoring sites and tools that empower self-publishing authors to produce professional-grade books – Spearheaded the development of the Cover Creator tool, empowering self-publishing authors to design professional-quality book covers; redesigned the entire end-to-end workflow for the book publishing platform including manuscript ingestion, book formatting, distribution, and monetization; designed and launched products for business units, including Amazon Kindle Direct Publishing, Enterprise KDP, CreateSpace, and Kindle Worlds (Amazon Fan Fiction). ### Principal and Creative Director @ Objx Studio Jan 2009 – Jan 2013 | Seattle, Washington After working for a world-class design consultancy and several corporations in my design career, being a passionate entrepreneur I decided to start my own design business. I blended my design thinking and entrepreneurial skills by working with startups and companies globally, including Germany, Japan, Switzerland, Iceland, Hong Kong, and the US. I provided design strategy, brand direction, and hands-on design work, and created innovative hardware and user experiences for consumer electronics, healthcare, and lifestyle products, and successfully launched them internationally through effective collaboration with overseas manufacturers. ### Principal Designer @ frog design Jan 2002 – Jan 2008 | Palo Alto, California Led large-scale design projects for various clients including Disney Consumer Electronics, Maxtor, Abbott, nVidia, Ralph Lauren, Hitachi, Dreamcom, Arcadia, Clorox, Kimberly Clark and Motorola. Formulated design language and promoted brand strategy. Conducted design research, trend analysis for product and packaging design. Collaborated and worked independently to provide leading edge design solutions. Managed overseas manufacturers for product implementation. Built client relationship. Managed budget and schedule. Developed project proposals. Internal design resource management. ## Education ### User Centered Design: Industrial Design and Visual Communication Illinois Institute of Technology ## Contact & Social - LinkedIn: https://linkedin.com/in/phoebe-ng-design --- Source: https://flows.cv/phoebeng JSON Resume: https://flows.cv/phoebeng/resume.json Last updated: 2026-04-13